Atom attracts a highly engaged audience of entertainment enthusiasts, culture influencers and technology early adopters who are loyal to Atom and keep coming back for more.

We offer two complementary sites that offer a world of powerful and unique advertising opportunities, including rich-media ad units, integrated brand/content sponsorships, user-generated-content programs, branded entertainment production, and custom partnerships.

 

Demographics and Traffic

Atom Traffic:
     Over 6 million monthly unique users

Demographics:
     AtomFilms Demographics:
           75% Male & 25% Female
           73% 18-44 years old

     AtomUploads Demographics:
           65% Male & 35% Female
           79% 13-24 years old
           34% 18-34 years old

Sources: Omniture Feb/March 2007; @Plan, Spring 2007; 2006/2007 Internal Site Survey

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Creative Specifications

Standard Advertising

300x250 Large Rectangle (LREC)
728x90 Leaderboard
160x600 Skyscraper
Flash Commercial
Video Commercial
Commercial Unit Third-Party Guidelines

300x250 Large Rectangle (LREC)

Dimensions: 300x250

Max file size: 20k for gif/jpeg, 30k for flash

Max Expansion Size: 300x500, must expand down/below the ad and not above it. 600x250, must expand down/to the right of the page.

Looping: 3 loop max

Animation: 15 sec animation max

Audio and Video: Must be user initiated, also must have the option to deactivate the sound once it is initiated.

Rich Media: We accept all forms of Rich Media on a testing basis.

3rd Party Ad Serving: We accept all 3rd Party Ad Tags on a testing basis. For 3rd Party Rich Media units that are In-Page (i.e. some Pointroll offerings etc.), we require that any audio, video and expansion functions are user initiated.

Non Initiated Expansion: Expansion must always be user initiated

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728x90 Leaderboard

Dimensions: 728x90

Max file size: 20k for gif/jpeg, 30k for flash

Max Expansion Size: 728x180, must expand down/below the ad and not above it.

Looping: 3 loop max

Animation: 15 sec animation max

Audio: Must be user initiated, also must have the option to deactivate the sound once it is initiated.

Rich Media: We accept all forms of Rich Media on a testing basis 3rd Party Ad Serving: We accept all 3rd Party Ad Tags on a testing basis. For 3rd Party Rich Media units that are In-Page (i.e. some Pointroll offerings etc.), we require that any audio, video and expansion functions are user initiated.

Non Initiated Expansion: Expansion must always be user initiated.

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160x600 Skyscraper

Dimensions: 160x600

Max file size: 20k for gif/jpeg, 30k for flash

Max Expansion Size: 240x600, must expand to the right

Looping: 3 loop max

Animation: 15 sec animation max

Audio and video: Must be user initiated, also must have the option to deactivate the sound once it is initiate.d

Rich Media: We accept all forms of Rich Media on a testing basis 3rd Party Ad Serving - We accept all 3rd Party Ad Tags on a testing basis. For 3rd Party Rich Media units that are In-Page (i.e. some Pointroll offerings etc.), we require that any audio, video and expansion functions are user initiated.

Non Initiated Expansion: Okay on landing page only

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Flash Commercial

Dimensions: 480x360

Max file size: 20k for gif/jpeg, 30k for flash

Looping: No looping

Animation: 30 sec, 20 frames per second

Audio: Accepted

Expected Media: Flash 7 or 8 formats, Flash MX can be used for authoring, but you must publish as Flash 7 or 8.

Duration: No longer than 30 seconds, should hold on last frame.

Flash Commercial Specs

Movie Dimensions: 480x360

Frame Rate: 20 fps

Expected Media: Flash 7 or 8 format, MX can be used for authoring, but you must publish as Flash 7 or 8.

Your movie's settings will be overridden when playing on atom.com, so make sure to set your movie to 20fps in order to see how it will really play back.

Duration: Up to 30 seconds

File Size: 50k max

Background Color: Your background color in movie settings will be ignored when playing back on atom.com. If you need a background color other than black, you'll need to make a 480x360 rectangle and place it on the stage for the duration of the movie.

Audio: OK

No Looping: Your movie needs to have a clear beginning followed by an animation sequence and a clear ending with no embedded movie clips (stop action).

No Buttons or Links: Normally all linking and button actions will be handled by the shell. Any buttons in your movie will be ignored. If your movie needs to have buttons that react to user input, contact your Atom production representative.

No Absolute Path Actions: Avoid the use of 'Set Variable', 'Tell Target', 'Load Movie', and any other action scripting, that specifically targets "_level0" or "/". These locations are reserved for the shell movie. If you need these kinds of actions please use relative paths: "../../instance" to go up, "instance/instance/variable" to go down.

No Javascript or FS Commands: Contact your Atom production representative if you need to use these.

Delivery:
1. Export the finished Flash Commercial as Flash 7 or 8 swf.
2. Include all Flash source files.
3. Include all non-standard fonts used in the source. Make sure to include both bitmap and outline fonts for the Mac.

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Video Commercial

Dimensions: 480x360

Max file size: Not Applicable

Looping: No looping

Animation: 30 sec

Audio: Accepted

Note: We do not accept streaming media formats.

Duration: No longer than 30 seconds, should hold on last frame 3rd Party Ad Serving - See "Commercials - 3rd Party" worksheet for further details.

Duration - No longer than 30 seconds, should hold on last frame.

Video Commercial Specs

Movie Dimensions: 480x360

Frame Rate: 30 frames per second

ASW Encoded Content:
AtomFilms creates Video Commercials in the following dimensions and format - 480x360 (300k streams)

All video Commercials will be encoded into the Flash 7 or 8 format.

Duration: Up to 30 seconds

File Size: Not applicable

Background Color: Not applicable

Audio: OK

Recommended Media: CD-R, DVD-R, Mini DV, BetaSP or DigiBETA (In NTSC format).

Other Media Options:

Video: Uncompressed or lossless compression, 480x360 or 640x480, 15 or 30 frames per second

Audio: Uncompressed stereo audio.

*Note that video tape will yield a higher-quality commercial in most cases.

*We do not accept streaming media formats: Windows Media, Real, Sorenson Quicktime, DIVX, Flash Video, etc....

Delivery
1. FTP encoded video using Internet Explorer to the following location: ftp://ftp.atomfilms.com
2. Mail video tapes or CD's.

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Commercial Unit Third-Party Guidelines

AtomFilms' ad-serving system is capable of deploying creative with a variety of third-party asset and tracking options. This document presents guidelines for third-party tracking/serving scenarios that can be used for commercials.

Note that third-party serving is different from third-party tracking.

Third-party Serving: The creative binary asset (Flash swf, gif or jpg) is hosted on a server other than AtomFilms' or Doubleclick's.

Third-party Tracking: An ad can track back to the client's tracking system for independent review of the Doubleclick impression results.

The features are not mutually exclusive: AtomFilms can combine serving and tracking in the same campaign.

This document describes the third party serving/tracking options that are available now. Our Doubleclick's AdSolution and our Pre-play 2.0 is much more flexible to develop support for other scenarios, but these may require some engineering lead-time. If a scenario is not described in this document, please ask your sales rep to review the client request or proposal.

This document describes third-party commercial options for content on the AtomFilms sites (atom.com). It does not cover other emerging content delivery outlets like Atom Hi-Def.

Third-Party Serving Options

Binary Asset Serving:
The baseline third-party serving scenario is that the client provides AtomFilms with a direct URL to the ad creative binary file (swf, gif, jpg), hosted on their server. The only requirement for this URL is that it must directly respond with the creative binary file, like:
http://someserver.com/someAdSwf.swf
The URL can reference server-side scripting, cgi-bin or some other another web-application, but it must respond with the actual creative binary.

Other Options:
AtomFilms currently does not support other third-party serving options such as third-party iframes or JavaScript files.

Third-party JavaScript support could be added for clients willing to work with AtomFilms on integration issues.

Third-Party Tracking Options

Pixel Tracking:
AtomFilms can add a 1x1 <img> tag to each piece of pre-play creative in a campaign. The URL for this <img> can be provided by the client and be served from their system. We will place this <img> tag immediately before the object/embed tag for the creative's swf.

JavaScript
AtomFilms can add a client-provided link to a third-party JavaScript include to each piece of pre-play creative in a campaign. We will place this <JavaScript> tag immediately before the object/embed tag for the creative's swf. This JavaScript code can execute many types of functions, including: Impression Tracking, Establish cookies for surveys.

The only requirement is that AtomFilms is allowed time to test that the client's JavaScript code does not interfere with the display of the game or film content.

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