ATOM ENTERTAINMENT, INC. ADDS USER-GENERATED CONTENT TO ADDICTINGCLIPS SITE, ENABLING USERS TO UPLOAD AND SHARE VIDEO, ANIMATION, AND GAMES.
One of the Web's Most Popular Online Video Destinations Becomes First Major Site to Enable Wireless Uploads of Mobile Phone Video

SAN FRANCISCO, CA—March 30th, 2006—Atom Entertainment, Inc., the broadband entertainment pioneer, announced today the launch of powerful new features on its AddictingClips site enabling consumers to upload and share video, animation, and Flash games online. The site also now accepts video that is uploaded directly from a mobile phone, a first for a major entertainment destination.

"Consumers want the power to personalize and share their entertainment," said Mika Salmi, CEO of Atom Entertainment. "AddictingClips offers more types of content and more ways to share it than any other site in the industry."

Established just three months ago as a directory of entertaining web video, the AddictingClips site has already attracted millions of users. The new version of the site continues to promote great content from other sites, while adding features and incentives for users to upload their own content. As an extension of the Atom Entertainment tradition of discovering and rewarding the best entertainment talent, the AddictingClips site is offering a Cash for Clips program, in which creators of the best AddictingClips content will receive cash prizes and further distribution through Atom Entertainment's AtomFilms site.

New features on AddictingClips:
Other sites that feature user-generated content generally require content creators to upload to a PC before transferring content via a web connection to the Web. Now users who have one of the many cell phones equipped with a video camera have the option to simply send that content via e-mail to the AddictingClips site, where it is immediately published online.

In addition to the mobile phone video upload capabilities, the AddictingClips site is rolling out several other new features that will make it easier for users to upload, organize and share their content.

Additional features of the AddictingClips site include:

• New sharing features:
• Content can be embedded or linked from other sites
• Content can be shared publicly or privately
• Members can create Friends lists
• New organization tools:
  • Popular content automatically earns prominent promotion
  • Users can categorize and tag content during the upload process so it can be easily discovered through targeted searching and browsing
• New personalization and customization features:
  • Members can create their "My AC" homepage, collecting all of their content and their favorite content from other members
  • Members can sign up to be notified when new content is available in their interest areas

Atom Entertainment selected Reality Digital as the technology provider for the AddictingClips site. The Reality Digital Opus platform powers the user generated content functionality on the AddictingClips site.

About Atom Entertainment, Inc.
A marketer and distributor of broadband entertainment, Atom Entertainment, Inc. (formerly AtomShockwave, Corp.) was formed by the 2001 merger of Internet pioneers Shockwave.com and AtomFilms. Shockwave.com offers a broad selection of online games that attract players of all ages. AtomFilms provides on-demand viewing of more than 1,000 world-class film and animation titles ranging from 1 to 30 minutes in length. In 2005, Atom Entertainment acquired the online games portal AddictingGames. Shortly after, the online video directory AddictingClips was developed offering consumers one destination for the best clips across the Web.

The company operates on an innovative, multi-tiered business model featuring advertising, sponsorship, e-commerce, subscription, and distribution revenue streams. Collectively, more than 35 million entertainment fans visit the Atom Entertainment sites each month.

Shockwave.com, GameBlast, AtomFilms, Entertainment Snacking, AddictingClips, and AddictingGames are registered trademarks of Atom Entertainment, Inc. All other trademarks mentioned in this document are the property of their respective owners.