ATOM PRESS

ATOMSHOCKWAVE LAUNCHES NEW VERSIONS OF INDUSTRY LEADING ENTERTAINMENT WEB SITES

New animation series from Jim Belushi and new game titles support growth of AtomFilms and Shockwave.com entertainment brands

SAN FRANCISCO - August 22, 2001 - AtomShockwave Corp., a pioneer and leader in delivering world-class entertainment to consumers and businesses, today announced new versions of its award-winning entertainment Web sites, www.atom.com and www.shockwave.com. Both sites have been redesigned to offer a sleek new look and feel, enhanced usability, combined with powerful and innovative advertising opportunities.

Additionally, the sites will deliver a broad range of new entertainment, spanning extreme comedy series, live-action dramas, and multiplayer game titles. The AtomFilms Web site, a leading destination on the Web for world-class film and animation, and now host to Shockwave.com's collection of animated shows, marks the occasion with several high-profile premieres, including Jim Belushi's extreme comedy series The Greedy Show, and the full-length debut of Jeff Lester's live-action comedy The Last Real Cowboys, starring Billy Bob Thornton. The Shockwave.com Web site, a leading destination on the Web for games and interactive entertainment, is debuting Multiplayer Blackjack, an engaging version of the casino classic featuring competition from around the world.

"I'm thrilled to be launching my first animated comedy series The Greedy Show on the new AtomFilms Web site," said Jim Belushi. "Having an instantaneous, worldwide audience of entertainment thrill seekers is something any creator strives for when looking to debut a new ensemble mixed with raunchy humor, endless greed, and intelligent stupidity. This new series is perfect for the AtomFilms audience and Shockwave.com fans will love it too." Cory Weisman of Weisman Worldwide Entertainment brokered the deal.

In order to maximize usage of content by their 24 million monthly users, both sites have been redesigned to provide easier access to a broad range of interactive and linear entertainment. The new versions offer fast and easy directory-style navigation, reinforced by persistent positioning links and powerful search functionality on every page. New download areas have also been added to the sites, where users can quickly save selected games and films to their computers and mobile devices.

The updated sites also provide unprecedented opportunities for advertising and sponsorship partners looking to integrate their brands directly into the consumer entertainment experience. In preparation for the launch, AtomShockwaveTM has partnered with iBEAM Broadcasting Corporation and Doubleclick to enable dynamic serving of "streaming pre-roll" advertisements in front of all content on the AtomFilms Web site. With this enhancement, all 35 million monthly content plays across both the Shockwave.com and AtomFilms Web sites are now enabled for short, television-style advertisements that appear prior to games and films. In recent tests on the sites, these "pre-roll" and "pre-play" advertisements have received staggering click-through rates between 5% and 30%.

Sponsors continue to take advantage of the unique integrated branding opportunities both sites provide, including microsites targeted at vertical audiences, content carriage deals, and "brand entertainment" campaigns, in which partner brands and products are incorporated directly into games and films. Advertisers and sponsors currently leveraging this innovative platform include The Ford Motor Company, Levi's Silvertab, Sony PlayStation, SBC Communications, The Gaming Club Online Casino, The River Belle Online Casino, and many more.

"We are excited to launch new versions of the AtomFilms.com and Shockwave.com Web sites, as we continue delivering the most powerful and exciting entertainment experience available online," said Scott Roesch, General Manager and Executive Producer at AtomShockwave Corp. "Both sites demonstrate the growing value of online entertainment to consumers, advertisers, content creators and sponsors. This launch positions us to further extend our leadership position in the industry."

About AtomShockwave Corp
AtomShockwave is a pioneer and leader in the distribution of entertainment across emerging media channels. It delivers world-class game, film and animation properties to businesses and consumers on the Internet, broadband networks, and mobile devices, as well as established channels such as television, theaters, and airlines. AtomShockwave's extensive catalog of entertainment content is the foundation of a proven business model based on advertising, sponsorship, syndication, and e-commerce. At the center of this innovative distribution network are AtomShockwave's own consumer brands -- AtomFilms and Shockwave.com -- award-winning Web destinations, which attract a mass audience of more than 15 million unique users every month.

AtomFilms, Shockwave.com, and AtomShockwave are trademarks and service marks of AtomShockwave Corp. or its licensors, and are registered in certain countries.