SHOCKWAVE.COM MAKES MOVE INTO MOBILE
Gaming Pioneer Opens Mobile Store for more than 15 Million Monthly Visitors at Shockwave.com
SAN FRANCISCO, CA — September 6, 2006 — Atom Entertainment, Inc. announced today that its leading online games destination Shockwave.com™ unveiled a mobile games store offering a vast library of the best mobile titles from Shockwave.com each month. The new store will offer a wide selection of genres tailored for entertainment on the go including action, adventure, puzzle, racing, strategy and trivia.
Atom Entertainment has a proven record of understanding the unique needs of consumer entertainment, as demonstrated by the success of the Shockwave.com property in the online gaming industry. Atom Entertainment is now using that acquired knowledge and deep understanding of consumer behavior to make its mobile program just as successful.
"Atom Entertainment has been at the forefront of providing great entertainment to consumers on the go," said Dave Williams, general manager of Shockwave.com. "In the same way Shockwave.com led the growth of online games over the past several years, we plan to introduce mobile gaming to a huge new audience. Now Shockwave.com users will be able to play many of their favorite games from the web on their mobile phones as well."
The new Shockwave.com mobile store, available now at http://mobile.shockwave.com, offers mobile gamers one of the broadest selections of games available, with launch titles being supplied by leading game developers that include Glu Mobile, Hands-On Mobile, I-play, RealNetworks and others. The new titles represent the best in mobile gaming, from on-the-go versions of online smash hits such as Diner Dash, Feeding Frenzy, and Jewel Quest to the hottest new mobile releases such as Monopoly Tycoon and 3D Fast and Furious 3. Pricing for the mobile games start at $3.99 per game, and the storefront supports hundreds of the most popular mobile handsets and devices.
The Shockwave.com mobile store is powered by Navio's AV Commerce service, which includes a sophisticated mobile content delivery platform and suite of solutions enabling consumers to browse, buy, and receive delivery of a vast array of mobile games directly from Shockwave.com. With Navio's flexible platform, Shockwave.com can easily add new games to the catalog, integrate them into its storefront, and quickly and easily provide support for new formats and devices.
"Shockwave.com is leading the way in the booming market of online and mobile gaming, and we are delighted to be the platform to power its new mobile storefront," said Stefan Roever, Navio's founder and chief executive officer. "With Navio, Shockwave.com can easily integrate games from multiple providers, while maintaining a direct, interactive relationship with its customers."
Atom Entertainment this year also moved other key parts of its business into the mobile channel and is already showing powerful results. AtomFilms is one of the leading video content destinations of Verizon Wireless' V CAST platform. AtomFilms was also one of the pioneer suppliers of video content to the Apple iPod and to the Sony PSP. Atom Entertainment's AddictingClips was one of the first user generated content sites to allow consumers to shoot video on a cellphone and send that video directly to the website.
About Shockwave.com:
The Shockwave.com™ website (www.shockwave.com) is the world's leading destination for online games, serving a large, loyal audience the best in free interactive entertainment since 1998.
Shockwave.com has a library of more than 300 games including action-packed arcade-style games, jigsaws and puzzle games, multiplayer games, downloadable games and more. Shockwave.com is a trademark of Atom Entertainment, Inc. All other trademarks mentioned in this document are the property of their respective owners.