"CSI: MIAMI'S" JONATHAN TOGO IS COMING ON THE WEB WITH ATOM.COM’S RELEASE OF "MY BEST FRIEND IS MY PENIS"

Online Buddy Comedy Series "My Best Friend Is My Penis" Premieres On Atom.com
On
Wednesday, October 22

COMEDY CENTRAL To Air Episodes Of "My Best Friend Is My Penis" During The Late Night Series "Atom TV"

NEW YORK, NY and SAN FRANCISCO, CA, October 22, 2008 — The cockiest new character is coming online. MTVN Entertainment Group's Atom.com, a digital comedy network and COMEDY CENTRAL's exclusive partner and anchor brand for original digital comedy content, announced today the launch of its new Web series "My Best Friend Is My Penis" at http://MyBestfriend.atom.com. Created by and starring "CSI: Miami’s" Jonathan Togo and comedian Will Carlough, "My Best Friend Is My Penis" is a four-episode online buddy comedy that premieres on Wednesday, October 22.

"'My Best Friend Is My Penis' is a stroke of creative genius," said Megan O'Neil, vice president, acquisitions and productions, Atom.com. "Jon and Will really tapped into Atom.com's core nature — random, timely and out of touch with normal standards of good taste."

"When Will and I set out, we aimed to pick up where movies such as 'Waiting To Exhale' and 'Steel Magnolias' left off," said Jonathan Togo. "Somehow we ended up with a guy with a talking penis. Thanks COMEDY CENTRAL and Atom!"

"My Best Friend Is My Penis" follows the adventures of best friends Jon and Will – who never let anything get in the way of their friendship. This special buddy comedy takes a hard look at the crazy things that happen when your best friend is really your penis – including major dating issues, as seen in episode one, "Meet My Best Friend," available today. Episode two, "Puppet," will debut online on Friday October 24.

COMEDY CENTRAL will also air episodes of "My Best Friend Is My Penis" in their weekly half-hour late night show "Atom TV" on December 8. "My Best Friend Is My Penis" will also be available across Atom's multiplatform distribution network, including partners such as iTunes.

Produced by Crossroads Films,"My Best Is My Penis" was written by and stars Jonathan Togo and Will Carlough. Togo, who stars as Ryan Wolfe from "CSI: Miami" also directed the Web series. Carlough is an Atom regular who has written and starred in many successful videos including the 2008 Star Wars Fan Movie Challenge Best Comedy Winner "Tarkin 'n Friends."

About ATOM
Atom.com, a division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks, is a digital comedy network for young men that reaches millions of consumers each month on the Atom.com Web site and millions more through multiplatform distribution on television, mobile phones, and the Internet. Drawing on a strategic partnership with COMEDY CENTRAL and its own 10-year history of online video innovation and leadership (formerly as AtomFilms), Atom.com delivers Web comedy like nobody else.

About COMEDY CENTRAL
COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 95 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com.

About Crossroads Films Formed in 1989, Crossroads Films is a multi-media communications production company with offices in New York, Los Angeles and London. Crossroads develops and produces original content for feature films, TV, Web and alternative media. Recent productions include "The Cho Show" for VH-1 and the feature film "Snow Angels" staring Sam Rockwell and Kate Beckinsale. www.crossroadsfilms.com

CONTACT:
MTVN Entertainment Group
Aileen Budow
(212) 767-3952
aileen.budow@mtvn.com