1.0Atomhttps://www.atom.com/blogLotte Refordhttps://www.atom.com/blog/author/lotte-reford/rich600338<blockquote class="wp-embedded-content" data-secret="aDxv4TkyVk"><a href="https://www.atom.com/blog/6-cultural-naming-fails/">6 Cultural Naming Fails</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.atom.com/blog/6-cultural-naming-fails/embed/#?secret=aDxv4TkyVk" width="600" height="338" title="“6 Cultural Naming Fails” — Atom" data-secret="aDxv4TkyVk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.atom.com/blog/wp-content/uploads/2017/06/SH_NamingMistraslations_Validation-e1496342584513.jpeg1276700Large corporations usually invest a significant amount of time and resources into creating the perfect name for their products. With all the effort that goes into finding an evocative name that describes the product, it makes sense why companies may be loath to change the name when expanding abroad. Unfortunately, as many companies have found, […]