{"version":"1.0","provider_name":"Atom","provider_url":"https:\/\/www.atom.com\/blog","author_name":"Lotte Reford","author_url":"https:\/\/www.atom.com\/blog\/author\/lotte-reford\/","title":"How to Change a Business Name: 7 Crucial Steps to Follow","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vY68VSN09F\"><a href=\"https:\/\/www.atom.com\/blog\/how-to-change-a-business-name\/\">How to Change a Business Name: 7 Crucial Steps to Follow<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.atom.com\/blog\/how-to-change-a-business-name\/embed\/#?secret=vY68VSN09F\" width=\"600\" height=\"338\" title=\"&#8220;How to Change a Business Name: 7 Crucial Steps to Follow&#8221; &#8212; Atom\" data-secret=\"vY68VSN09F\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/09\/changename.jpg","thumbnail_width":1600,"thumbnail_height":914,"description":"Changing your business name isn\u2019t a decision to take lightly, but sometimes it\u2019s necessary. Would Google have become the most powerful online company under their initial name \u2018Backrub\u2019 (including the awful implication that Googling something would be known as \u2018Backrubbing\u2019)? I think not. Not sure how to change a business name? No worries! We've got seven key steps to walk you through the process."}