{"version":"1.0","provider_name":"Atom","provider_url":"https:\/\/www.atom.com\/blog","author_name":"Lotte Reford","author_url":"https:\/\/www.atom.com\/blog\/author\/lotte-reford\/","title":"No Brand Name is Perfect, Not Even Apple\u2019s - Atom","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iXQ1FbpujP\"><a href=\"https:\/\/www.atom.com\/blog\/no-brand-name-perfect\/\">No Brand Name is Perfect, Not Even Apple\u2019s<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.atom.com\/blog\/no-brand-name-perfect\/embed\/#?secret=iXQ1FbpujP\" width=\"600\" height=\"338\" title=\"&#8220;No Brand Name is Perfect, Not Even Apple\u2019s&#8221; &#8212; Atom\" data-secret=\"iXQ1FbpujP\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2018\/10\/leone-venter-693463-unsplash.jpg","thumbnail_width":5760,"thumbnail_height":3840,"description":"As you continue your quest for the right name, you may find a name that resonates with you and fits most of the criteria. But as you overthink the name, you keep finding something wrong with it. You\u2019re not alone. The truth is, no name is perfect. Apple's brand names are a great example to study."}