{"version":"1.0","provider_name":"Atom","provider_url":"https:\/\/www.atom.com\/blog","author_name":"Grant Polachek","author_url":"https:\/\/www.atom.com\/blog\/author\/grant\/","title":"What is Brand Identity and Why is it Important?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"uQhRVisiDd\"><a href=\"https:\/\/www.atom.com\/blog\/what-is-brand-identity\/\">What is Brand Identity and Why is it Important?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.atom.com\/blog\/what-is-brand-identity\/embed\/#?secret=uQhRVisiDd\" width=\"600\" height=\"338\" title=\"&#8220;What is Brand Identity and Why is it Important?&#8221; &#8212; Atom\" data-secret=\"uQhRVisiDd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/07\/brand-identity.jpeg","thumbnail_width":1792,"thumbnail_height":1024,"description":"So you\u2019re asking what is brand identity? Brand identity goes deeper than appearance. It also includes the very essence of your company \u2013 its values and mission. It's why people choose to buy from one company over another, even when the products or services are similar."}