{"id":1033,"date":"2016-09-29T16:09:25","date_gmt":"2016-09-29T21:09:25","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=1033"},"modified":"2024-10-08T08:32:34","modified_gmt":"2024-10-08T13:32:34","slug":"how-to-choose-the-perfect-name-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/","title":{"rendered":"How to Choose the Perfect Name for Your Brand"},"content":{"rendered":"

The list of things your business needs to succeed is almost endless. Good marketing, a sound business strategy, and smart leadership are, without a doubt, among your top priorities. But, one of the most important steps toward building a successful and memorable brand is choosing a great name for your new company.<\/p>\n

It\u2019s amazing how vital a name can be. It plays a decisive role in your brand\u2019s perception and success, meaning that it can make your business the talk of the town or doom it to obscurity. It\u2019s the first thing customers see, so it has to send the right message to wow them. And, it must sum up everything your company is about, from what you do to your specific values and beliefs. Take Apple as an example. You think of more than just their products when you see their logo; you also think of innovation, elegant design, and Steve Jobs.<\/p>\n

But, you don\u2019t need anyone telling you the difficulty of learning how to name a business<\/a>. You are aware of that. What you need is some helpful advice that will help you find that perfect moniker for your business.<\/p>\n

So, here are some tips to guide you in finding the right name for your brand.<\/p>\n

    \n
  1. Tap into Human Psychology<\/strong><\/li>\n<\/ol>\n

    The prospect of a potential benefit appeals to the amygdala, which is the center for motivation and emotional behavior in your brain. As a result, your brand\u2019s name shouldn\u2019t reflect just what your company is about, but it should also make an emotional promise. Take Coca-Cola as an example. Their taglines vary from \u201cOpen happiness\u201d to \u201cTaste the feeling,\u201d and other positive emotions. That\u2019s the company\u2019s way of making a promise which appeals to the human brain that you will get a delicious soft drink every time.<\/p>\n

    Stop focusing on what you want your company to be and think more about the emotions you want your brand to convey. Create a list of the concepts that are related to your business. Play with words, experiences, and emotions that you think are representative of your brand. Then, make an outline of the images you can associate with your brand. This exercise will help you see things from a different perspective and explore new approaches that you haven\u2019t considered yet.<\/p>\n

      \n
    1. Use the Power of Sounds<\/strong><\/li>\n<\/ol>\n

      \u00a0<\/strong>According to a 2003 study<\/a>, sounds work as metaphors for images and help people experience an array of emotions. Certain sounds can trigger positive emotions and lead to experiences that are likely to be remembered and shared. The sound of your favorite TV show as a kid, for example, can inspire positive emotions. The same goes for brand\u2019s name. Companies such as Haagen-Dazs, Acer, or Ubuntu have used the power of sounds with great success for decades.<\/p>\n

      Make sure your brand\u2019s name has a great sonority to it that can inspire positive experiences. For instance, you can choose a name that suggests something that can be touched or seen to increase its memorability. Or, you can use a foreign name to create a brand name that will stand out. Just make sure it\u2019s spelled right and its meaning fits your company\u2019s identity.<\/p>\n

        \n
      1. Make It Clear and Simple<\/strong><\/li>\n<\/ol>\n

        \u00a0<\/strong>One thing you don\u2019t want when choosing a name for your brand is sending mixed messages. The name of your company should suggest what you do, what you stand for, and so on. So, naming your web development company \u201cPink Marmalade\u201d, a name which suggests food, would be utterly confusing.<\/p>\n

        One great way to come up with a clear brand name is to create a list of relevant buzzwords in your niche. If you own a restaurant, then the list should include terms like \u201clocal,\u201d \u201cfresh,\u201d or \u201corganic.\u201d A collection of relevant words will help you find a relevant name. Maybe this is how Pinkberry come up with their name.<\/p>\n

        Another simple way to find a clear name for your brand is to start a naming contest on Atom and receive hundreds of interesting name ideas<\/a> from creatives around the world. Taking the restaurant business as an example, here are just a few great ideas that have been submitted recently: \u201cSicilianFreeze\u201d \u2013 for a gelato business, \u201cJuicentro\u201d \u2013 for a juice store, or \u201cTheEveningCork\u201d \u2013 for a wine tasting company.<\/p>\n

          \n
        1. Make It Relevant to Your Business\u2019s Identity<\/strong><\/li>\n<\/ol>\n

          \u00a0<\/strong>Not only that your company\u2019s name should be clear, but it should also be descriptive. It should portray your company\u2019s attitude, goals, and approach. For instance, Amazon chose a name that suggests massive growth because that\u2019s what they were aiming for. Likewise, you should pick a name that captures the essence, benefits, and experience of your brand.<\/p>\n

          Hopefully, these tips will help you come up with some clever ideas. If you are still having a hard time choosing the perfect name for your brand, get some inspiration<\/a> from Atom. It\u2019s a quick and convenient way to get creative names that will fit your brand\u2019s identity perfectly.<\/p>\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          The list of things your business needs to succeed is almost endless. Good marketing, a sound business strategy, and smart leadership are, without a doubt, among your top priorities. But, one of the most important steps toward building a successful and memorable brand is choosing a great name for your new company. It\u2019s amazing how […]<\/p>\n","protected":false},"author":5,"featured_media":10429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[833],"tags":[],"acf":[],"yoast_head":"\nHow to Choose the Perfect Name for Your Brand - Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose the Perfect Name for Your Brand - Atom\" \/>\n<meta property=\"og:description\" content=\"The list of things your business needs to succeed is almost endless. Good marketing, a sound business strategy, and smart leadership are, without a doubt, among your top priorities. But, one of the most important steps toward building a successful and memorable brand is choosing a great name for your new company. It\u2019s amazing how […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Atom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-29T21:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-08T13:32:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darpan Munjal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@darpanmunjal\" \/>\n<meta name=\"twitter:site\" content=\"@atomhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darpan Munjal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/\"},\"author\":{\"name\":\"Darpan Munjal\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/729d161cfaeabe58e313d12ca793eb4d\"},\"headline\":\"How to Choose the Perfect Name for Your Brand\",\"datePublished\":\"2016-09-29T21:09:25+00:00\",\"dateModified\":\"2024-10-08T13:32:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/\"},\"wordCount\":850,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg\",\"articleSection\":[\"How to Create and Find a Business Name\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/\",\"url\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/\",\"name\":\"How to Choose the Perfect Name for Your Brand - Atom\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg\",\"datePublished\":\"2016-09-29T21:09:25+00:00\",\"dateModified\":\"2024-10-08T13:32:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg\",\"contentUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg\",\"width\":1792,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Choose the Perfect Name for Your Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/blog\/#website\",\"url\":\"https:\/\/www.atom.com\/blog\/\",\"name\":\"Atom\",\"description\":\"Insights from 50,000+ Domain, Naming and Branding Projects\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"alternateName\":\"Atom.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Atom.com\",\"url\":\"https:\/\/www.atom.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png\",\"contentUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png\",\"width\":766,\"height\":226,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/atomhq\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\",\"https:\/\/www.instagram.com\/workwithatom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/729d161cfaeabe58e313d12ca793eb4d\",\"name\":\"Darpan Munjal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/973c3feac744954ba9a109b5af9cc6bf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/973c3feac744954ba9a109b5af9cc6bf?s=96&d=mm&r=g\",\"caption\":\"Darpan Munjal\"},\"description\":\"Darpan is Founder and CEO of Atom.com\",\"sameAs\":[\"http:\/\/www.atom.com\",\"https:\/\/x.com\/darpanmunjal\"],\"url\":\"https:\/\/www.atom.com\/blog\/author\/darpan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Choose the Perfect Name for Your Brand - Atom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"How to Choose the Perfect Name for Your Brand - Atom","og_description":"The list of things your business needs to succeed is almost endless. Good marketing, a sound business strategy, and smart leadership are, without a doubt, among your top priorities. But, one of the most important steps toward building a successful and memorable brand is choosing a great name for your new company. It\u2019s amazing how […]","og_url":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/","og_site_name":"Atom","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2016-09-29T21:09:25+00:00","article_modified_time":"2024-10-08T13:32:34+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg","type":"image\/jpeg"}],"author":"Darpan Munjal","twitter_card":"summary_large_image","twitter_creator":"@darpanmunjal","twitter_site":"@atomhq","twitter_misc":{"Written by":"Darpan Munjal","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/"},"author":{"name":"Darpan Munjal","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/729d161cfaeabe58e313d12ca793eb4d"},"headline":"How to Choose the Perfect Name for Your Brand","datePublished":"2016-09-29T21:09:25+00:00","dateModified":"2024-10-08T13:32:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/"},"wordCount":850,"commentCount":0,"publisher":{"@id":"https:\/\/www.atom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg","articleSection":["How to Create and Find a Business Name"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/","url":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/","name":"How to Choose the Perfect Name for Your Brand - Atom","isPartOf":{"@id":"https:\/\/www.atom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg","datePublished":"2016-09-29T21:09:25+00:00","dateModified":"2024-10-08T13:32:34+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#primaryimage","url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg","contentUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2016\/09\/naming.jpeg","width":1792,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/blog\/how-to-choose-the-perfect-name-for-your-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Choose the Perfect Name for Your Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/blog\/#website","url":"https:\/\/www.atom.com\/blog\/","name":"Atom","description":"Insights from 50,000+ Domain, Naming and Branding Projects","publisher":{"@id":"https:\/\/www.atom.com\/blog\/#organization"},"alternateName":"Atom.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/blog\/#organization","name":"Atom","alternateName":"Atom.com","url":"https:\/\/www.atom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png","contentUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png","width":766,"height":226,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/atomhq","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom","https:\/\/www.instagram.com\/workwithatom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/729d161cfaeabe58e313d12ca793eb4d","name":"Darpan Munjal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/973c3feac744954ba9a109b5af9cc6bf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/973c3feac744954ba9a109b5af9cc6bf?s=96&d=mm&r=g","caption":"Darpan Munjal"},"description":"Darpan is Founder and CEO of Atom.com","sameAs":["http:\/\/www.atom.com","https:\/\/x.com\/darpanmunjal"],"url":"https:\/\/www.atom.com\/blog\/author\/darpan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/1033"}],"collection":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/comments?post=1033"}],"version-history":[{"count":6,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/1033\/revisions"}],"predecessor-version":[{"id":10430,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/1033\/revisions\/10430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/media\/10429"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/categories?post=1033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/tags?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}