{"id":10892,"date":"2025-01-21T13:51:20","date_gmt":"2025-01-21T19:51:20","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=10892"},"modified":"2025-01-21T13:51:21","modified_gmt":"2025-01-21T19:51:21","slug":"atom-auctions-early-learnings-and-upcoming-events","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/atom-auctions-early-learnings-and-upcoming-events\/","title":{"rendered":"Atom Auctions: Early Learnings and Upcoming Events"},"content":{"rendered":"\n<p>We launched Atom.com <a href=\"https:\/\/www.atom.com\/auctions\/all\" target=\"_blank\" rel=\"noreferrer noopener\">Public Auction Events<\/a> a few weeks ago, and with three now under our belt we&#8217;ve had some amazing results, like receiving close to 5000 bids, and we&#8217;ve also learned a lot!\u00a0<\/p>\n\n\n\n<p>One of the key learnings was related to reserve pricing. While our sellers listed many strong domains for our first auctions, a lot of the reserves turned out to be too high. This discouraged both buyers and sellers, so we made fixing it a priority.\u00a0<\/p>\n\n\n\n<p>For the next five Themed Public Auction Events, we&#8217;ve changed a few more things, including:<\/p>\n\n\n\n<ul>\n<li><strong>Maximum Reserves: <\/strong>Max Reserve will be 15% of AI Appraisal for Standard, Plus, and new domains, and 15% of BIN for Premium.<\/li>\n\n\n\n<li><strong>Listing Fees For Higher Reserves:<\/strong> Sellers who want to set a higher reserve will be able to do so for a $10 listing fee. This fee is designed to discourage overly high reserves that might deter buyers while still giving sellers flexibility for higher-value domains<\/li>\n\n\n\n<li><strong>Improved Communication: <\/strong>We&#8217;ve added several notifications for both buyers and sellers at key touchpoints so that everyone remains in the loop and engaged.<\/li>\n\n\n\n<li><strong>More Promotion: <\/strong>We&#8217;re boosting marketing with more promotions and Event-centered content, including ads, emails, and blogs.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>We built our Auction Events to balance buyer and seller needs, and we&#8217;ve been working hard since their launch to boost both exposure and participation. <strong>Our next Events are now open for listings<\/strong>, and we will continue to improve their delivery based on ongoing testing and learning!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Upcoming Public Auction Events<\/h2>\n\n\n\n<p>Following on from our first three Atom.com Public Auction Events, we&#8217;ve planned five further Themed Events. Starting with a <a href=\"https:\/\/www.atom.com\/sapphire\">Sapphire-Marketplace<\/a>-themed event for single-English-word non-.com domains, these events are all <a href=\"https:\/\/www.atom.com\/auctions\">accepting submissions<\/a>.<\/p>\n\n\n\n<p>We have five Auction Events planned for January and February 2025. The themes are:<\/p>\n\n\n\n<ul>\n<li>Jan 29th: One-Word Alternative Extensions\u00a0<\/li>\n\n\n\n<li>Feb 5th: 10+ TLDs Taken (.com Only)<\/li>\n\n\n\n<li>Feb 12th 4 Letter Domains\u00a0(.com Only)<\/li>\n\n\n\n<li>Feb 19th: 10+ Years Old (Aged .com Domains)<\/li>\n\n\n\n<li>Feb 26th: Atom Valuation $20K+ Domains<\/li>\n<\/ul>\n\n\n\n<p>We\u2019re now accepting domain <a href=\"https:\/\/www.atom.com\/auctions\">submissions<\/a> for all five of these events. If your domains meet the criteria, this is your opportunity to showcase them in curated auctions backed by targeted advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Core Guidelines to Maximize Your Success as a Seller<\/h2>\n\n\n\n<ul>\n<li>Reserve Prices: All public events support reserve prices to ensure a minimum value for which your domain will sell.\u00a0<\/li>\n\n\n\n<li>Max Reserve Prices: Reserve prices are capped at 15% of the Atom.com AI appraised Value (or BIN price for Premium listings) to encourage robust participation. <strong>For the best results, we recommend setting a low \u2013 or no \u2013 reserve price to maximize participation and bidding activity<\/strong>. However, for an optional $10 listing fee you can set a reserve between 15% and 50%.\u00a0<\/li>\n\n\n\n<li>Auto Curation: All submissions are reviewed instantly, providing immediate acceptance feedback to ensure only domains that meet the event criteria are approved.<\/li>\n\n\n\n<li>AI-Based Value Scoring: Buyers will be able to sort auctions based on AI-based value scoring, helping them identify high-potential domains.<\/li>\n\n\n\n<li>Outside Domains Allowed: Domains do not need to be listed on the Atom.com platform to participate. However, you must verify ownership to be eligible.<\/li>\n\n\n\n<li>Marketing Exposure: Auctions will receive promotion across Google, X, LinkedIn, and other key platforms.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>This format is designed to create a balance between seller control, exposure, and marketplace competitiveness, driving better results for everyone. Get started as an Atom.com Public Auction Events seller <a href=\"https:\/\/www.atom.com\/dashboard\/auctions\/domains%20%20%20%20Create%20an%20Account%20https:\/\/www.atom.com\">through your Dashboard<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We launched Atom.com Public Auction Events a few weeks ago, and with three now under our belt we&#8217;ve had some amazing results, like receiving close to 5000 bids, and we&#8217;ve also learned a lot!\u00a0 One of the key learnings was related to reserve pricing. While our sellers listed many strong domains for our first auctions, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atom Auctions: Early Learnings and Upcoming Events - Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/atom-auctions-early-learnings-and-upcoming-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atom Auctions: Early Learnings and Upcoming Events - Atom\" \/>\n<meta property=\"og:description\" content=\"We launched Atom.com Public Auction Events a few weeks ago, and with three now under our belt we&#8217;ve had some amazing results, like receiving close to 5000 bids, and we&#8217;ve also learned a lot!\u00a0 One of the key learnings was related to reserve pricing. 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