We just received our ICANN accreditation \ud83c\udf89
It\u2019s a big milestone. But more than anything, it\u2019s a fresh start.<\/p>\n\n\n\n
The registrar space hasn\u2019t evolved much in years. Same interface. Same flows. Same friction. It\u2019s worked, but only in the most functional sense.<\/p>\n\n\n\n
Most registrars weren\u2019t built for domain investors. They weren\u2019t built for creative brand discovery. And they definitely weren\u2019t built for the AI-powered internet we live in today.<\/p>\n\n\n\n
This accreditation gives us the opportunity to build the registrar we always imagined. One that helps domain investors maximize potential, and helps founders discover the name that launches their vision.<\/p>\n\n\n\n
We\u2019re starting from a blank slate and are asking: If you were to build a registrar today, in the age of AI and rapid innovation, what would it look like?<\/em><\/p>\n\n\n\n Our answer: It would be intelligent. Personal. Creative. It would help buyers discover, not just search. It would support domain investors with tools that drive real sales, not just renewals.<\/p>\n\n\n\n We\u2019re building an AI-first registrar, deeply connected to the foundation we\u2019ve already laid: Here\u2019s what\u2019s coming:<\/p>\n\n\n\n You\u2019ll have tools to improve discovery and boost sell-through rates. You\u2019ll get more than just a domain. Now, a quick reality check: But the work begins now. And we\u2019ll keep iterating – rapidly and always with founders and domain investors in mind. If you’re a founder, a domainer, or someone building the next great idea, we hope this becomes your new home.<\/p>\n","protected":false},"excerpt":{"rendered":" We just received our ICANN accreditation \ud83c\udf89It\u2019s a big milestone. But more than anything, it\u2019s a fresh start. The registrar space hasn\u2019t evolved much in years. Same interface. Same flows. Same friction. It\u2019s worked, but only in the most functional sense. Most registrars weren\u2019t built for domain investors. They weren\u2019t built for creative brand discovery. […]<\/p>\n","protected":false},"author":2,"featured_media":11247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767],"tags":[],"acf":[],"yoast_head":"\n
a domain marketplace that powers discovery, a branding platform that brings ideas to life, and years of learning from thousands of buyers and sellers.<\/p>\n\n\n\nFor Domain Investors<\/h3>\n\n\n\n
You\u2019ll be able to manage smarter, promote better, and move faster, with AI agents helping you spot and dropcatch valuable expiring domains with more precision.
And when a domain expires and gets auctioned, we\u2019ll share a portion of the revenue because value should be shared, not lost.<\/p>\n\n\n\nFor Buyers<\/h3>\n\n\n\n
You\u2019ll get the full set of tools to bring your brand to life-
Logos, audience testing, trademark support, brand monitoring.
A complete branding ecosystem,
delivered in a way that\u2019s cost-effective, intuitive, and actually enjoyable to use.<\/p>\n\n\n\n
It will take us a few months to launch a public-facing registrar. We want to do this right, not fast.<\/p>\n\n\n\n
We\u2019ll soon start using our new infrastructure to automate transactions, streamline transfers, and power a whole new layer of intelligence inside Atom.<\/p>\n\n\n\n