{"id":11335,"date":"2025-06-19T09:57:58","date_gmt":"2025-06-19T14:57:58","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=11335"},"modified":"2025-09-17T10:55:25","modified_gmt":"2025-09-17T15:55:25","slug":"case-study-sasono","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/case-study-sasono\/","title":{"rendered":"Case Study: How Sasono Found Its Global Identity with the Perfect .com Domain"},"content":{"rendered":"\n<p><strong>Sasono<\/strong> used <a href=\"http:\/\/atom.com\">Atom.com<\/a>\u2019s domain marketplace to move from an early-stage concept to a polished fintech brand with a credible, globally scalable name.<\/p>\n\n\n\n<p><em>\u201cA matching .com is still the global trust signal in payments.\u201d<\/em>  \u2014 Erling Andersen, Sasono Founder<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Snapshot<\/strong><\/h2>\n\n\n\n<ul>\n<li><strong>Domain: <\/strong><a href=\"http:\/\/sasono.com\" rel=\"nofollow\">Sasono.com<\/a><\/li>\n\n\n\n<li><strong>Industry:<\/strong> Finance<\/li>\n\n\n\n<li><strong>B2B &amp; B2C<\/strong><\/li>\n\n\n\n<li><strong>Problem:<\/strong> A temporary domain and name under an alternative extension raised concerns about credibility in a regulated space.<\/li>\n\n\n\n<li><strong>Solution:<\/strong> Secured a short, pronounceable .com through Atom that matched their brand vision.<\/li>\n\n\n\n<li><strong>Result Highlights:<\/strong>\n<ul>\n<li><strong>Landing-page conversion rate:<\/strong> from 2.8% to 3.6% after the rebrand<\/li>\n\n\n\n<li><strong>Investor email response rate:<\/strong> from 14% to 25%<br><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brand Story<\/strong><\/h2>\n\n\n\n<p>Sasono is a modern fintech brand issuing prepaid cards that consumers can buy online or in-store and redeem with participating merchants. With headquarters in Toronto and a tech\/compliance team in Tallinn, the company currently sells its cards in Canada and across the EU, with pilots in Brazil and Asia. The brand serves two core groups: younger or unbanked consumers seeking safer online transactions, and merchants needing a reliable alternative to credit cards.<\/p>\n\n\n\n<p>With a single API that unifies prepaid payments and remittance, Sasono is built for scale, and knew it needed a domain name to match that ambition.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h2>\n\n\n\n<p>Sasono began under a preliminary name, \u201cProject Marbella\u201d, and operated on a temporary .io domain. While the product concept was strong, the domain raised eyebrows.<\/p>\n\n\n\n<p><em>\u201cPartners questioned the long-term seriousness of a non-.com address.\u201d<\/em>  \u2014 Erling Andersen, Sasono Founder<\/p>\n\n\n\n<p>The team knew their brand would be entering highly regulated markets. To build trust with regulators, merchants, and financial institutions, they needed a domain that was exact-match, easy to spell and pronounce, and globally credible.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Solution<\/strong><\/h2>\n\n\n\n<p>Using <a href=\"http:\/\/atom.com\">Atom.com<\/a>\u2019s advanced search and discovery process, the team applied targeted filters for brandable .com extensions with a maximum length of 8 letters.<\/p>\n\n\n\n<p>They specifically wanted an invented name ending in \u201c-o\u201d that sounded international and had no linguistic or legal baggage. After weeks of domain auctions and false starts, they found <strong>Sasono.com<\/strong> on Atom\u2014and it ticked every box.<\/p>\n\n\n\n<p><em>\u201cEvery pronounceable six-letter .com was taken. We spent three weeks on auctions before finding Sasono.com on Atom; buying an existing premium domain was faster than trying to invent a new word and wait for UDRP risks to clear.\u201d<\/em>  \u2014 Erling Andersen, Sasono Founder<\/p>\n\n\n\n<p>The domain passed trademark checks in over 30 jurisdictions and helped crystallize their brand identity instantly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Results<\/strong><\/h2>\n\n\n\n<p>Upgrading from a temporary .io domain to a clean, short .com made a measurable difference:<\/p>\n\n\n\n<ul>\n<li><strong>Conversion rates on their landing page increased by almost 30%, <\/strong>from 2.8% to 3.6%.<\/li>\n\n\n\n<li><strong>Investor response rates jumped from 14% to 25%<\/strong> during cold outreach campaigns.<\/li>\n\n\n\n<li>The team frequently hears <strong>positive remarks about the domain<\/strong> during partner and regulator due diligence calls, accelerating trust-building efforts.<br><\/li>\n<\/ul>\n\n\n\n<p><em>\u201cA concise .com supports bank-level credibility&#8230; The domain frequently gets positive remarks and shortens trust-building time.\u201d<\/em>  \u2014 Erling Andersen, Sasono Founder<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking Forward<\/strong><\/h2>\n\n\n\n<p>Sasono aims to become the leading prepaid network across 40 countries by 2028. As they expand across regions and onboard more acquirers, regulators, and institutional partners, their domain plays a critical role in maintaining credibility.<br><br>Owning <strong>Sasono.com<\/strong> isn\u2019t just about branding\u2014it\u2019s a strategic asset that helps reduce friction in global expansion and accelerates trust in high-stakes conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ready to find your brand\u2019s perfect .com?<\/strong><\/h3>\n\n\n\n<p>Discover premium domain names curated for startups and growing businesses at <a href=\"https:\/\/www.atom.com\/premium-domains-for-sale\/all\">Atom.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The domain frequently gets positive remarks and shortens trust-building time.\u201d \u2014 Erling Andersen, Sasono Founder<\/p>\n","protected":false},"author":9,"featured_media":11337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[653,767],"tags":[1317,1318,1320],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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