{"id":12328,"date":"2025-12-29T09:49:52","date_gmt":"2025-12-29T15:49:52","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=12328"},"modified":"2025-12-29T09:49:53","modified_gmt":"2025-12-29T15:49:53","slug":"case-study-climatehaven","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/","title":{"rendered":"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com"},"content":{"rendered":"\n<p>A climate-forward consulting and education brand used Atom\u2019s keyword-driven search tools to secure a clear, authoritative .com domain that reflects its mission to help people and communities navigate climate risk with confidence. By acquiring ClimateHaven.com, the company established instant credibility and built a strong foundation for a platform dedicated to resilience, adaptation, and informed decision-making.<\/p>\n\n\n\n<p><em>\u201cClimateHaven.com anchors our identity. It signals clarity, trust, and a solutions-oriented path for people navigating an uncertain climate future.\u201d <\/em>\u2014 Michael Hanrahan, Founder of Climate Haven<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Snapshot<\/strong><\/h2>\n\n\n\n<ul>\n<li><strong>Domain:<\/strong> <a href=\"http:\/\/climatehaven.com\/\" rel=\"nofollow\">climatehaven.com<\/a><\/li>\n\n\n\n<li><strong>Industry:<\/strong> Climate Resilience &amp; Relocation, Education, Consulting<\/li>\n\n\n\n<li><strong>Type:<\/strong> B2C &amp; B2B<\/li>\n\n\n\n<li><strong>Challenge:<\/strong> Securing a domain that conveyed safety, guidance, scientific credibility, and a forward-looking approach to climate adaptation.<\/li>\n\n\n\n<li><strong>Solution:<\/strong> Used Atom\u2019s keyword filters to identify a simple, trustworthy, globally resonant .com domain capable of supporting a modern, mission-driven brand.<\/li>\n\n\n\n<li><strong>Notable Outcome:<\/strong> Stronger credibility, clearer market positioning, and a unified digital home for Climate Haven\u2019s tools, guides, and consulting services.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brand Story<\/strong><\/h2>\n\n\n\n<p><strong>Climate Haven<\/strong> is a climate-resilience education and consulting platform helping individuals, families, and communities understand risk, build resilience, and make informed choices about where and how to live safely in a changing climate.<\/p>\n\n\n\n<p>Founded by documentary producer and science communicator <strong>Michael Hanrahan<\/strong>, Climate Haven blends clear storytelling, scientific rigor, and practical guidance. Its flagship resources include:<\/p>\n\n\n\n<ul>\n<li><strong>The Safer Ground Risk Engine\u2122<\/strong> \u2014 a new framework that translates complex environmental risks into easy-to-understand profiles for cities and regions.<\/li>\n\n\n\n<li><strong>The Guide to Your Climate Haven<\/strong> \u2014 a photo-driven, step-by-step handbook that helps people evaluate climate risks, assess relocation options, and strengthen resilience at home.<\/li>\n\n\n\n<li><strong>Personalized consulting services<\/strong> for households, real-estate professionals, and communities seeking fact-based climate guidance.<\/li>\n<\/ul>\n\n\n\n<p>Born as an early concept bridging communication and climate science, Climate Haven has grown into a trusted resource for people seeking solutions\u2014not fear\u2014during a time of rapid environmental uncertainty.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h2>\n\n\n\n<p>Before securing its domain, Climate Haven needed a name capable of expressing safety, clarity, and forward motion. It had to resonate emotionally with everyday homeowners while also appealing to journalists, policymakers, and resilience-focused organizations.<\/p>\n\n\n\n<p>The founder sought a domain that was:<\/p>\n\n\n\n<ul>\n<li><strong>Short, direct, and easy to remember<\/strong><\/li>\n\n\n\n<li><strong>Grounded in trust and calm, not alarm<\/strong><\/li>\n\n\n\n<li><strong>Suggestive of solutions and stability, not doom<\/strong><\/li>\n\n\n\n<li><strong>Global in meaning<\/strong><\/li>\n\n\n\n<li><strong>Available in .com to support long-term brand authority<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Given how crowded the climate-related naming space has become, finding a meaningful, premium .com proved challenging.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Solution<\/strong><\/h2>\n\n\n\n<p>Using Atom\u2019s keyword and industry filters, the team explored themes tied to climate resilience, safety, and the idea of \u201cfinding your place.\u201d Through this process, they identified <strong>ClimateHaven.com<\/strong> \u2014 a domain that perfectly aligned with the brand\u2019s purpose.<\/p>\n\n\n\n<p><em>\u201cIt felt instantly right \u2014 a name that holds space for both resilience and hope. Climate Haven speaks directly to what people need today: guidance, clarity, and a sense of possibility.\u201d<\/em> \u2014 Michael Hanrahan, Founder of Climate Haven<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Results<\/strong><\/h2>\n\n\n\n<p>Securing <strong>ClimateHaven.com<\/strong> provided immediate strategic advantages:<\/p>\n\n\n\n<ul>\n<li>Stronger credibility with journalists, educators, and climate-focused partners<\/li>\n\n\n\n<li>Higher trust among early clients and consulting clients<\/li>\n\n\n\n<li>Increased engagement with the Guide to Your Climate Haven<\/li>\n\n\n\n<li>A unified digital home for resilience education, risk assessments, and consulting<\/li>\n\n\n\n<li>Clearer brand recall across social, search, and media channels<\/li>\n\n\n\n<li>Greater alignment between the company\u2019s mission and its public identity<\/li>\n<\/ul>\n\n\n\n<p><em>\u201cClimateHaven.com immediately elevated our presence. It allowed us to communicate our mission with confidence and support people searching for clarity in a confusing landscape.\u201d<\/em> \u2014 Michael Hanrahan, Founder of Climate Haven<\/p>\n\n\n\n<p>The domain quickly became a key asset in the company\u2019s growth, marketing, and outreach strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking Ahead<\/strong><\/h2>\n\n\n\n<p>Climate Haven aims to become one of the most trusted public-facing resources on climate resilience\u2014bridging scientific insight with accessible storytelling. The platform is expanding into digital courses, resilience assessments, and community-level guidance through the upcoming Safer Ground Risk Engine v1.0.<\/p>\n\n\n\n<p><em>\u201cChoosing the right name early on gave us the foundation to scale with purpose. ClimateHaven.com is more than a domain \u2014 it\u2019s a promise that we will help people find clarity, stability, and safer ground.\u201d <\/em>\u2014 Michael Hanrahan, Founder of Climate Haven<\/p>\n\n\n\n<p>As Climate Haven continues to grow, its premium .com domain will remain central to its credibility, trustworthiness, and long-term impact.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Ready to find a domain that elevates your brand? <a href=\"https:\/\/www.atom.com\/premium-domains-for-sale\/\">Explore premium names today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cClimateHaven.com anchors our identity. It signals clarity, trust, and a solutions-oriented path for people navigating an uncertain climate future.\u201d \u2014 Michael Hanrahan, Founder of Climate Haven<\/p>\n","protected":false},"author":9,"featured_media":12331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[653],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com - Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com - Atom\" \/>\n<meta property=\"og:description\" content=\"\u201cClimateHaven.com anchors our identity. It signals clarity, trust, and a solutions-oriented path for people navigating an uncertain climate future.\u201d \u2014 Michael Hanrahan, Founder of Climate Haven\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/\" \/>\n<meta property=\"og:site_name\" content=\"Atom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-29T15:49:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T15:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Grant Polachek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atomhq\" \/>\n<meta name=\"twitter:site\" content=\"@atomhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Polachek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/\"},\"author\":{\"name\":\"Grant Polachek\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d\"},\"headline\":\"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com\",\"datePublished\":\"2025-12-29T15:49:52+00:00\",\"dateModified\":\"2025-12-29T15:49:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/\"},\"wordCount\":719,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png\",\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/\",\"url\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/\",\"name\":\"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com - Atom\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png\",\"datePublished\":\"2025-12-29T15:49:52+00:00\",\"dateModified\":\"2025-12-29T15:49:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png\",\"contentUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/blog\/#website\",\"url\":\"https:\/\/www.atom.com\/blog\/\",\"name\":\"Atom\",\"description\":\"Insights from 50,000+ Domain, Naming and Branding Projects\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"alternateName\":\"Atom.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Atom.com\",\"url\":\"https:\/\/www.atom.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png\",\"contentUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png\",\"width\":766,\"height\":226,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/atomhq\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\",\"https:\/\/www.instagram.com\/workwithatom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d\",\"name\":\"Grant Polachek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/feec6283234b467bb0f5407284da90f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/feec6283234b467bb0f5407284da90f4?s=96&d=mm&r=g\",\"caption\":\"Grant Polachek\"},\"description\":\"Grant Polachek is Chief Growth Officer at Atom.com \u2014 transforming the way names and domains are discovered for budding brands.\",\"url\":\"https:\/\/www.atom.com\/blog\/author\/grant\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com - Atom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com - Atom","og_description":"\u201cClimateHaven.com anchors our identity. It signals clarity, trust, and a solutions-oriented path for people navigating an uncertain climate future.\u201d \u2014 Michael Hanrahan, Founder of Climate Haven","og_url":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/","og_site_name":"Atom","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2025-12-29T15:49:52+00:00","article_modified_time":"2025-12-29T15:49:53+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png","type":"image\/png"}],"author":"Grant Polachek","twitter_card":"summary_large_image","twitter_creator":"@atomhq","twitter_site":"@atomhq","twitter_misc":{"Written by":"Grant Polachek","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/"},"author":{"name":"Grant Polachek","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d"},"headline":"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com","datePublished":"2025-12-29T15:49:52+00:00","dateModified":"2025-12-29T15:49:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/"},"wordCount":719,"publisher":{"@id":"https:\/\/www.atom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png","articleSection":["Case Study"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/","url":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/","name":"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com - Atom","isPartOf":{"@id":"https:\/\/www.atom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png","datePublished":"2025-12-29T15:49:52+00:00","dateModified":"2025-12-29T15:49:53+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/blog\/case-study-climatehaven\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#primaryimage","url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png","contentUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2025\/12\/climatehaven.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/blog\/case-study-climatehaven\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study: How a Consulting and Education Brand Built Trust and Resilience on ClimateHaven.com"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/blog\/#website","url":"https:\/\/www.atom.com\/blog\/","name":"Atom","description":"Insights from 50,000+ Domain, Naming and Branding Projects","publisher":{"@id":"https:\/\/www.atom.com\/blog\/#organization"},"alternateName":"Atom.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/blog\/#organization","name":"Atom","alternateName":"Atom.com","url":"https:\/\/www.atom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png","contentUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png","width":766,"height":226,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/atomhq","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom","https:\/\/www.instagram.com\/workwithatom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d","name":"Grant Polachek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/feec6283234b467bb0f5407284da90f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/feec6283234b467bb0f5407284da90f4?s=96&d=mm&r=g","caption":"Grant Polachek"},"description":"Grant Polachek is Chief Growth Officer at Atom.com \u2014 transforming the way names and domains are discovered for budding brands.","url":"https:\/\/www.atom.com\/blog\/author\/grant\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/12328"}],"collection":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/comments?post=12328"}],"version-history":[{"count":3,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/12328\/revisions"}],"predecessor-version":[{"id":12333,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/12328\/revisions\/12333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/media\/12331"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/media?parent=12328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/categories?post=12328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/tags?post=12328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}