{"id":1464,"date":"2017-04-02T17:47:30","date_gmt":"2017-04-02T22:47:30","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=1464"},"modified":"2022-08-12T12:25:54","modified_gmt":"2022-08-12T17:25:54","slug":"does-a-startup-need-a-great-name","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/does-a-startup-need-a-great-name\/","title":{"rendered":"Does startup need a great name?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Every entrepreneur knows the hard truth that most startups fail. Every coach, consultant, and guru out there has a unique (sometimes secret) formula for making startups successful. The number of blogs written on this topic are endless. So let\u2019s not go down that road yet again. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instead, let\u2019s hone in on one hurdle that every startup must address. A single decision that certainly will not ensure your success\u2014but those who do not do this right take a big step toward being one of the many failed startups. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If choosing a great name for your business seems trivial, you\u2019re not alone. Many entrepreneurs wonder if it\u2019s really that important to have a great name. The answer is yes. <\/span><\/p>\n<h1 style=\"text-align: justify;\"><b>Two Concrete Reasons a Name Matters<\/b><\/h1>\n<p style=\"text-align: justify;\"><b><a href=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/office-616005_1280.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1467 alignleft\" src=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/office-616005_1280-300x199.jpg\" alt=\"office-616005_1280\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/office-616005_1280-300x199.jpg 300w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/office-616005_1280-1024x680.jpg 1024w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/office-616005_1280.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Reason One:<\/b><span style=\"font-weight: 400;\"> A name that is <a href=\"https:\/\/www.atom.com\/blog\/5-styles-of-effective-evocative-names-for-your-business\/\">evocative will stand out<\/a> and catch people&#8217;s attention. In many circumstances this can have the real result of driving people to your business and away from your competition. Take for example a situation where dozens, if not hundreds, of people search \u201cLocation Restaurants.\u201d A great name will catch people\u2019s attention and result in more full tables.<\/span><\/p>\n<p style=\"text-align: justify;\"><b><a href=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/business-891339_1280.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1466 alignleft\" src=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/business-891339_1280-300x225.png\" alt=\"business-891339_1280\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/business-891339_1280-300x225.png 300w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/business-891339_1280-1024x768.png 1024w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2017\/04\/business-891339_1280.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Reason Two:<\/b><span style=\"font-weight: 400;\"> When it comes to a finding <a href=\"https:\/\/www.Atom.com\/business-name-generator\">business name ideas<\/a>, the first impression usually comes from the name, the logo, and the tagline. While you can overcome a poor first impression, the truth is that your customers will remember their first experience with you for years to come. It\u2019s much easier (and cheaper) just to do it right in the first place, and this means delivering an on-brand first impression with a great name, tagline, and logo.<\/span><\/p>\n<h1 style=\"text-align: justify;\"><b>Conclusion<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For most business owners developing a great name is very difficult. Most entrepreneurs don\u2019t have a process\u2014they <a href=\"https:\/\/www.atom.com\/blog\/business-brand-name-ideas-101\/\">don\u2019t know where to start<\/a>, what steps to follow, and they are anxious about missing something along the way. Probably, the most devastating consequence of a bad name choice is a Cease and Desist Letter. And this can be a showstopper. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A great name has five very important characteristics (it is easy to say, spell, and remember; it is evocative; and contextually relevant), and it passes three critical litmus tests. <\/span><span style=\"font-weight: 400;\">Learn more in our Free eBook.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every entrepreneur knows the hard truth that most startups fail. Every coach, consultant, and guru out there has a unique (sometimes secret) formula for making startups successful. The number of blogs written on this topic are endless. So let\u2019s not go down that road yet again. Instead, let\u2019s hone in on one hurdle that every [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":1465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[831],"tags":[54,132,12,408,6,225],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does startup need a great name? - Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/does-a-startup-need-a-great-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does startup need a great name? - Atom\" \/>\n<meta property=\"og:description\" content=\"Every entrepreneur knows the hard truth that most startups fail. 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