{"id":1546,"date":"2017-05-24T17:12:26","date_gmt":"2017-05-24T22:12:26","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=1546"},"modified":"2022-04-11T03:14:52","modified_gmt":"2022-04-11T08:14:52","slug":"10-funniest-slogan-mistranslations-that-prove-the-importance-of-linguistics-analysis","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/10-funniest-slogan-mistranslations-that-prove-the-importance-of-linguistics-analysis\/","title":{"rendered":"9 Funniest Slogan Mistranslations That Prove The Importance of Linguistics Analysis"},"content":{"rendered":"

Here are some less-than-desirable consequences of branding initiatives in which a tagline was not validated thoroughly. These 10 mistranslations will have your laughing out loud, but they are also a serious warning for anyone seeking success in our modern, globalized ecosystem.<\/strong><\/p>\n

Hablas Espa\u00f1ol<\/b><\/h2>\n

When Coors Beer expanded to Spanish speaking countries, executives at the company decided to keep their U.S. slogan, \u201cTurn It Loose\u201d, and simply translate it into Spanish. Unfortunately for the company, the translation that they used to market their beers didn\u2019t convey the fun, carefree lifestyle they hoped. The translation? \u201cSuffer from Diarrhea\u201d.<\/span><\/p>\n

Some Questions Just Shouldn\u2019t Be Asked<\/b><\/h2>\n

One of the most popular advertising campaigns in recent memory was the Dairy Association\u2019s \u201cGot Milk?\u201d campaign, which used celebrities boasting thick milk mustaches to market the beverage. The success of the campaign inspired the company to expand the slogan internationally. Unfortunately, Spanish-speaking countries didn\u2019t get the same catchy slogan that English-speaking audiences knew and loved. Instead, Spanish speakers saw large billboards emblazoned with the question \u201cAre You Lactating?\u201d<\/span><\/p>\n

When Homonyms Attack <\/b><\/h2>\n

The well-known Scandinavian vacuum manufacturer is popular both across Europe and in the United States. Their international success is likely due to a variety of factors, but this marketing campaigns certainly isn\u2019t one of them. One of the more controversial slogans used in their campaigns stateside was \u201cNothing Sucks Like an Electrolux\u201d.<\/span><\/p>\n

That Doesn\u2019t Seem Possible \u2026 But Embarrassing? Yes!<\/b><\/h2>\n

When the upscale American pen maker marketed its ballpoint pen in Mexico, it decided to use the slogan \u201cIt won\u2019t leak in your pocket and embarrass you\u201d in their marketing campaigns. Unfortunately, the company didn\u2019t enlist the services of a qualified translator. Assuming that \u201cembarazar\u201d meant to embarrass, they plastered their Spanish slogan across billboards and newspaper ads. Unfortunately, they found out later that \u201cembarazar\u201d actually translates to impregnate, meaning that their ad read \u201cIt won\u2019t leak in your pocket and make you pregnant\u201d.<\/span><\/p>\n

That Would Really Hurt <\/b><\/h2>\n

Kentucky Fried Chicken restaurants in China may have noticed terrified customers avoid their store when they first opened in Beijing. The first store in the country advertised using the company\u2019s popular slogan, \u201cFinger lickin\u2019 good\u201d. However, KFC executives were likely shocked to learn that the Chinese translation of the slogan they used encouraged customers to \u201cEat your fingers off\u201d.<\/span><\/p>\n

What Would Freud Say About This? <\/b><\/h2>\n

When GM was marketing their newest Chevy model in Mexico and Latin America, they branded the car with the catchy name \u201cNova\u201d. Unfortunately, the chosen name conveyed something a bit less desirable to their Spanish speaking target audience. \u201cNo va\u201d translates to \u201cIt doesn\u2019t go\u201d in Spanish.<\/span><\/p>\n

I Don\u2019t Want That In My Hair<\/b><\/h2>\n

When Clairol brought its \u201cMist Stick\u201d curling iron to Germany, the company decided to keep the products English name when selling and marketing it to German consumers. \u00a0Unfortunately, the company saw low sales numbers for the curling iron in the German market. While many factors could contribute to poor sales, the fact that \u201cmist\u201d is German slang for \u201cmanure\u201d may have been one of the reasons the product didn\u2019t fly off the shelves.<\/span><\/p>\n

Voodoo and Witchcraft <\/b><\/h2>\n

Pepsi may have scared off Chinese consumers when launching their product in China by not properly checking the translation of their slogan \u201cCome alive with Pepsi\u201d. The energy promised to consumers didn\u2019t translate as hoped \u2013 instead of encouraging consumers to \u201ccome alive\u201d, the company promised to \u201cbring your ancestors back from the dead\u201d.<\/span><\/p>\n

Two Mistakes Lead to the Perfect Mistranslation<\/b><\/h2>\n

The massive chicken-product company joins the list of brand who blundered when translating their slogans to Spanish. The original slogan, \u201cIt takes a strong man to make a tender chicken\u201d, may have left in its wake a sea of confused Spanish-speaking consumers, as the translation instead read \u201cIt takes an aroused man to make a chicken affectionate\u201d.<\/span><\/p>\n

\"pexels-photo-213117\"<\/p>\n

Globalization requires brands to effectively communicate with the target market in a language that is not their own<\/span><\/a>. In today\u2019s world, companies are always looking to expand beyond national borders and make a splash internationally. You can see evidence of this everywhere you look \u2013 U.S. shoppers flock to the Swedish furniture giant Ikea, while people in across the world sip bottles of Coke and eat McDonalds.<\/span><\/p>\n

Whether you\u2019re launching a humble e-commerce store or mobile app, or you have aspirations of being the next unicorn startup, the reality of linguistic issues should make you a bit uneasy and a lot more cautions about your naming and tagline decision.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Here are some less-than-desirable consequences of branding initiatives in which a tagline was not validated thoroughly. These 10 mistranslations will have your laughing out loud, but they are also a serious warning for anyone seeking success in our modern, globalized ecosystem. Hablas Espa\u00f1ol When Coors Beer expanded to Spanish speaking countries, executives at the company […]<\/p>\n","protected":false},"author":9,"featured_media":1547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[842],"tags":[434,433,431,432],"acf":[],"yoast_head":"\n9 Funniest Slogan Mistranslations That Prove The Importance of Linguistics Analysis - Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/10-funniest-slogan-mistranslations-that-prove-the-importance-of-linguistics-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Funniest Slogan Mistranslations That Prove The Importance of Linguistics Analysis - Atom\" \/>\n<meta property=\"og:description\" content=\"Here are some less-than-desirable consequences of branding initiatives in which a tagline was not validated thoroughly. 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