{"id":1681,"date":"2017-09-02T22:31:46","date_gmt":"2017-09-03T03:31:46","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=1681"},"modified":"2022-05-06T12:59:43","modified_gmt":"2022-05-06T17:59:43","slug":"9-naming-steps-part-9","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/9-naming-steps-part-9\/","title":{"rendered":"9 Steps to Creating an Awesome Business Name: Part 9 – Audience Validation"},"content":{"rendered":"

Over the next few weeks, we\u2019ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 9 of the series, focusing on validating your name with your target audience. Read Parts 1<\/a>, 2<\/a>, 3<\/a>, 4<\/a>, 5<\/a>, 6<\/a>, 7<\/a>, and 8<\/a> here.<\/em><\/p>\n

Congratulations! You\u2019ve reached the final stage of your naming journey and you have all the tools to show someone else how to name a business<\/a>. By now, you should have a solid understanding of your business and target customer that you used to craft a shortlist of awesome, memorable names. You\u2019ve checked to make sure that the names on your shortlist are free of legal barriers and negative linguistic implications.<\/p>\n

Now, there\u2019s just one critical thing left to do – validate your name with your target audience! Remember those personas that you created in Step 2? It\u2019s time to revisit them and make sure that your name of choice resonates with real people who are part of your target market. Here\u2019s some simple tips for validating your name:<\/p>\n

How to validate your name with your target audience<\/h2>\n

#1 Create your focus group<\/h3>\n

The first step in validating your name is finding real people who fit the description of the target personas that you created in step 2. Reach out to your friends, family, colleagues, or connections on social media to find people roughly with the same demographics as your target personas.<\/p>\n

#2 Decide on a communication channel<\/h3>\n

Next, find a way to communicate with your focus group. If everyone is in the same location, consider meeting in a coffee shop or your office for a face-to-face discussion. If your group is scattered around the country, a Slack group, Google Hangouts meeting, or even a simple online poll will suffice.<\/p>\n

#3 Present your name for feedback<\/h3>\n

Kick off your discussion by presenting them with your name and getting their initial thoughts on it. You may find it beneficial to not give them any background information about your company at first – after all, your actual customers will not know anything about your business or product when they first see your name.<\/p>\n

If your group doesn\u2019t know where to start, present them with a few leading questions. \u201cWhat do you think a company with this name does?\u201d, \u201cwhat personality do you think the company has?\u201d, or \u201cwhat emotions do you feel when hearing this name?\u201d are all good ways to kick it off.<\/p>\n

#4 Dive deeper into your name<\/h3>\n

Once you get their initial impression of the name, it\u2019s now time to dive deeper. Tell them about your product or service and see if they think the name is a good fit. Ask them if they would use your product and service with your chosen name, how much they are willing to pay for it, how often they would purchase it, if the name would stand out from competitor\u2019s products\/services – the list goes on!<\/p>\n

It\u2019s a unique opportunity to get genuine feedback from your target audience, so try to get as much information as you can out of your discussion or poll. You may also find when talking to your focus group that some of the demographics or interests you outlined in your target personas are incorrect – feel free to update as needed.<\/p>\n

#5 Thank your group<\/h3>\n

Your focus group just did you a huge favor by providing invaluable insights into the mind of your target audience. Don\u2019t forget to say thank you by buying lunch for the group, giving them free or discounted products, or sending gift cards.<\/p>\n

Why should you validate your name?<\/h2>\n

On a basic level, getting audience validation is satisfying and encouraging. Once you know it’s not just you who likes your choice of name, you’ll be able to truly relax, knowing you’ve picked the perfect moniker that will help your brand grow and prosper. You can also launch your company with confidence that your name is truly the perfect fit to describe your company, brand, and product\/service.<\/p>\n

At the end of the day, a great name must align with your target audience. Naming is relative in this way. There are no universally great names because people\u2019s preferences are subjective. After ensuring your right to use a name, audience validation may be the most important – and often overlooked – step in the naming process. Only when your name choice is backed by the right potential customers can you deem your naming hunt over.<\/p>\n

You\u2019ve made it! Congratulations on finding the perfect name to represent your company. Feel free to put your new name on documents and design that eye-catching logo. If, while reading this series, you had any additional questions about the naming process, feel free to contact the naming experts at Atom<\/a> – we\u2019re happy to help!<\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Over the next few weeks, we\u2019ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 9 of the series, focusing on validating your name with your target audience. 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