{"id":2527,"date":"2017-11-13T12:25:50","date_gmt":"2017-11-13T18:25:50","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=2527"},"modified":"2022-05-06T13:51:17","modified_gmt":"2022-05-06T18:51:17","slug":"advanced-naming-techniques-to-solidify-your-brand","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/advanced-naming-techniques-to-solidify-your-brand\/","title":{"rendered":"Advanced Naming Techniques To Solidify Your Brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and<a href=\"https:\/\/www.atom.com\/blog\/name-your-business-brand-product-or-just-about-anything\/\"> basic strategies for naming<\/a> or utilizing a brand name generator, here are some advanced techniques that go above and beyond:<\/span><\/p>\n<p><b>Branding<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Understanding <a href=\"https:\/\/www.atom.com\/blog\/how-to-come-up-with-business-name\/\">how to come up with a brand name<\/a> and image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating any of this criteria or any potential name, it is recommended to ask yourself: What is the emotional reaction to this word? Does it do a good job of representing my brand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the secrets to success lie in hitting the attributes on this list:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Memorable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distinctive and Intriguing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meaningful &amp; Emotional <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual Imagery<\/span><\/li>\n<\/ul>\n<p><b>Simplicity<\/b><\/p>\n<p>A simple name is a short name, easy to say, spell, read, and understand. Research says simple information is key to easily digest and remember names. Well known simple name examples include Apple, Jiffy, and Publix. With a simple name it is easier to process and easier to learn with minimal or no effort. Atom has <a href=\"http:\/\/Atom.com\">helped thousands<\/a> of companies name their organizations and products with a countless <a href=\"https:\/\/www.Atom.com\/Name-Ideas\">brand name ideas.<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Examples of simple names from our arsenal include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Parksy (a mobile app)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kickstand (a line of bike parts)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sip (a bar on the Vegas Strip)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ethica (an organic spa)<\/span><\/li>\n<\/ul>\n<p><b>Distinctive &amp; Intriguing <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Names with Distinctiveness are ideal because of memory, legalese, and branding propositions. Intriguing names are distinctive names that make you want to learn more about the company or product. Famous distinctive and intriguing name examples include: Xerox, Apple, and Starbucks. They are one-of-a-kind and trigger a curiosity in someone if they have never heard the word before in that context. One word of caution is to not make \u00a0a word to distinctive or too complex that it doesn&#8217;t fit in the category or would be hard to recall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atom examples Include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rentleman\u2019s (a men\u2019s clothing rental service)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evventi (an event planning company)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hungry Spoon (breakfast brand)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Flexhale (a yoga app)<\/span><\/li>\n<\/ul>\n<p><b>Meaningful &amp; Emotional<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Many marketers feel that the key to brand names is to make them meaningful. This can be accomplished in several ways, one of which is to include some sense of the unique positioning within the brand. Budget (cheap car rental), Diehard (batteries), plus charities Goodwill and Feeding America are all examples of meaningful names that reflect what they do or are known for right in the name. Emotional names can be meaningful too, such as Joy (dish soap), Obsession (perfume), or Salesforce (a CRM platform).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of Meaningful &amp; Emotional Names include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bold Move (a fitness blog)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promise Hill (a non profit offering aid in developing countries)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Love Bites (a brand of chocolates)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seasoned With Love (a cookbook)<\/span><\/li>\n<\/ul>\n<p><b>Visual Imagery<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Imagery occurs when the brand positioning can be easily summed up with a moniker that is recalled visually, such as Green Mountain Coffee, Mustang (thinking of wild mustang horses reminds one of harnessing horsepower), or Lean Cuisine (where I might think of myself at an earlier weight). There are also visual imagery examples that are abstract, such as Blue Buffalo Dog Food or Chunky Monkey Ice Cream. Have you ever seen chunky monkeys in ice cream? No, but it is a powerful tool to help you remember that item.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some Atom examples of Names with Visual Imagery:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rocket Slice- (a marketing agency)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skin Fuel (anti-aging skincare)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Red Wind \u00a0(tech consulting firm)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rustic Apron-( startup butchery)<\/span><\/li>\n<\/ul>\n<p><b>Conclusion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In Conclusion, you can&#8217;t go wrong if you incorporate these proven tools into your product or company naming architecture. Names that have simplicity, are distinctive, intriguing, meaningful, emotional, and\/or have visual imagery, all have a recall mechanism that will aid your brand positioning with end-users. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming or utilizing a brand name generator, here are some advanced techniques that go above and beyond: Branding Understanding how to come [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":2531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[831,833],"tags":[54,132,145,131,13,73,7,8,6,142,74],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advanced Naming Techniques To Solidify Your Brand - Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/advanced-naming-techniques-to-solidify-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advanced Naming Techniques To Solidify Your Brand - Atom\" \/>\n<meta property=\"og:description\" content=\"No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. 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