{"id":2613,"date":"2018-01-23T10:55:04","date_gmt":"2018-01-23T16:55:04","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=2613"},"modified":"2023-09-12T07:45:36","modified_gmt":"2023-09-12T12:45:36","slug":"great-tagline","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/great-tagline\/","title":{"rendered":"Why A Great Tagline Is Worth The Investment"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">According to Wikipedia, a tagline is defined as \u201c a memorable dramatic phrase that will sum up the tone and premise of a product, or to reinforce and strengthen the audience\u2019s memory of a product.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When clients come to Atom and inquire about taglines, catch phrases, or slogans, we always highly recommend them. After all, for a small investment you get quite the bang for your buck. Imagine Nike without \u201cJust Do It\u201d or McDonald\u2019s without \u201cI\u2019m Loving It.\u2019 These marketing slogans help consumers bridge the gap between the brand name and the brand identity. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Other famous taglines:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M&amp;Ms \u201cMelt in your mouth, not in your hand.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apple: \u201cThink Different\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dunkin Donuts \u201cAmerica Runs On Dunkin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">US Army \u201cBe All You Can Be\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Arrbnb \u201cBelong Anywhere\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In general, a tagline that pops will be short, crisp, descriptive, and tied in with the company\u2019s mission. A good tagline is a differentiator between your business and the competition. They help make the brand more approachable. Taglines answer the Why of Branding\u2026 Why use this brand? Our advice: Be brief. Be brilliant. Be bold.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key characteristics of taglines that work include:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6 words or less (there are outliers like m&amp;ms)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tells a story<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tied to your unique positioning statement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Answers the question \u201cWhat does the consumer need to know?\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep in mind that the tagline needs to work well with the name and style of name you chose. For instance, if you have a classic name, chances are you will follow through the same tone and have a classic tagline. However, if you have an abstract or intriguing name it may be ideal to use a descriptive tagline or one that includes your mission or value proposition to help clarify the name. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Nike and McDs may have paid the big bucks to have a marketing agency come up with their slogan, here at Atom we take a different approach. Using our crowdsourcing platform we run a contest and ask our creative panel of over 70,000 creatives compete to help you come up with a tagline that will fit your business. It\u2019s a win-win as you get an affordable tagline for a bargain basement price&#8211; with more submissions than a creative agency would give you. The creatives have fun with the contest and may even win a monetary prize. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Some of our favorite taglines from recent Atom contests include:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Family fitness program- \u201cGet Out. Get Active. Get Fit.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A commercial cleaning co.- \u201cCreating True Sparkle.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A palliative care medical practice- \u201cWhere every moment of life matters.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A dating app- \u201cReal Love. Real People.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consulting co. &#8211; \u201cTechnology Fluent. People Powered.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online retail store- \u201cWhen Ordinary Just Won\u2019t Do.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic snack product \u201cSinfully Organic.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you refer to it as a tagline, catch phrase, or slogan, the end result is more consumer awareness, making it easier to remember your brand and set it apart from the competition. Now if that cost tens of thousands of dollars, it would be worth it. However, at Atom it is far less than typical agency fees, in the hundreds&#8211; far less than full service creative agencies with a broader and more plentiful result. Well worth it indeed.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Wikipedia, a tagline is defined as \u201c a memorable dramatic phrase that will sum up the tone and premise of a product, or to reinforce and strengthen the audience\u2019s memory of a product.\u201d When clients come to Atom and inquire about taglines, catch phrases, or slogans, we always highly recommend them. After all, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why A Great Tagline Is Worth The Investment - Atom<\/title>\n<meta name=\"description\" content=\"A tagline that pops will be short, crisp, descriptive, and tied in with the company\u2019s mission. 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