{"id":2657,"date":"2018-02-05T11:06:21","date_gmt":"2018-02-05T17:06:21","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=2657"},"modified":"2023-09-12T07:16:12","modified_gmt":"2023-09-12T12:16:12","slug":"brand-naming-project-brief","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/brand-naming-project-brief\/","title":{"rendered":"How to Write a Great Brief for Your Brand Naming Project"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When starting your brand naming project, begin with the end in mind. A great name is going to help you develop a strong brand, communicate with your target audience, and grow faster. Take the time to write out the key criteria that will help you accomplish these goals, before jumping into your project: <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the essence of your brand? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you want to fit into the industry or stand out?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you need a .com URL or are you open to other variations? <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creating an effective <\/span><i><span style=\"font-weight: 400;\">name brief <\/span><\/i><span style=\"font-weight: 400;\">is <\/span><span style=\"font-weight: 400;\">very important<\/span><span style=\"font-weight: 400;\">, as it is the core of your naming project. You can share your naming brief with the people who are going to help you with brainstorming <a href=\"https:\/\/www.Atom.com\/Name-Ideas\">brand name ideas<\/a>, and you can use the initial criteria set out in your brief to make a final decision as to which name will be most help you succeed. Feel free to use our proven <\/span><span style=\"font-weight: 400;\">brand naming project <a href=\"https:\/\/www.Atom.com\/startcontest?type=1\">brief template<\/a><\/span><span style=\"font-weight: 400;\"> to make sure everything is in place in order to get the results you are hoping for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping just a few simple tips in mind, you can create a productive naming brief and get your brand off the ground and running:<\/span><\/p>\n<p><b>Brand Naming Project Tip #1<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Instead of describing what your business does, describe the kind of brand you are hoping to create.<\/span><\/i> <span style=\"font-weight: 400;\">Many people will try to focus the contents of their brand naming project brief to talk about what their business is supposed to do. But instead of writing about what your business is does, focus on the kind of <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">you want to embody.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What kind of atmosphere are you hoping to create?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the first things you want people to think about when thinking of your brand?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What kind of mood, energy, and personality do you want to be associated with your business?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By describing the essence of your brand, your much more likely to find a productive name &#8211; as opposed to trying to name the business itself (e.g. an upscale restaurant).<\/span><\/p>\n<p><b>Brand Naming Project Tip #2<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Develop a detailed description of your target market.<\/span><\/i> <span style=\"font-weight: 400;\">Naturally, when developing a brand naming project brief, you will need to keep your target market in mind. In order for your branding project to be a true success, thinking beyond demographics. <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is important to them? What do they value? <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you want to be perceived by your target marketing? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more specific you are about your target market, the easier it will be for you to develop an effective naming platform.<\/span><\/p>\n<p><b>Brand Naming Project Tip #3<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Create a useful project statement.<\/span><\/i> <span style=\"font-weight: 400;\">The purpose of a project statement is to remind anyone who\u2019s helping you <a href=\"https:\/\/www.atom.com\/blog\/how-to-come-up-with-business-name\/\">how to come up with a business name<\/a> (even if it\u2019s just you) <\/span><i><span style=\"font-weight: 400;\">exactly <\/span><\/i><span style=\"font-weight: 400;\">what you are looking for in a unique name:<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">We need a fresh, modern name that captures one of our key ideas &#8211; connectivity, productivity, and gratitude. <\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">We need a descriptive name that captures our value proposition &#8211; we are a payment solution that is easier and more user-friendly than anything out there (PayPal?). <\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">We need a strong name that establishes us as a preeminent solution. However, we also want to stand outside from the standard industry names. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">We need an elegant name that immediately sounds like a high-end women\u2019s fashion brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Managing a successful brand naming project is something that is certainly within reach. However, without a conscious attention to detail, it will be much more difficult to achieve the results you are hoping for. By keeping these simple tips in mind when creating a brief for your branding project, you can be better prepared to succeed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When starting your brand naming project, begin with the end in mind. A great name is going to help you develop a strong brand, communicate with your target audience, and grow faster. Take the time to write out the key criteria that will help you accomplish these goals, before jumping into your project: What is [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[522],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Great Brief for Your Brand Naming Project - Atom<\/title>\n<meta name=\"description\" content=\"When starting your brand naming project, begin with the end in mind. A great name is going to help you develop a strong brand, communicate with your target audience, and grow faster. Take the time to write out the key criteria that will help you accomplish these goals, before jumping into your project:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/brand-naming-project-brief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Great Brief for Your Brand Naming Project - Atom\" \/>\n<meta property=\"og:description\" content=\"When starting your brand naming project, begin with the end in mind. A great name is going to help you develop a strong brand, communicate with your target audience, and grow faster. 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