{"id":2678,"date":"2018-02-19T10:36:02","date_gmt":"2018-02-19T16:36:02","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=2678"},"modified":"2023-09-12T07:09:02","modified_gmt":"2023-09-12T12:09:02","slug":"legal-business-names","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/legal-business-names\/","title":{"rendered":"How to Develop Names for Your Legal Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are the owner or operator of any sort of legal business, one of your most immediate uphill battles is establishing credibility. Naturally, the purest way you can establish credibility is by working hard, being honest, and dedicating yourself to your business. But until you have earned the reputation you are striving for, much of your firm\u2019s credibility is going to come directly from the strength of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generating an effective list of <a href=\"https:\/\/www.Atom.com\/premium-domains-for-sale\/for\/legal\">legal<\/a> business names&nbsp;<\/span><span style=\"font-weight: 400;\">is one of the surest ways you can productively establish your brand\u2019s public image. Though, traditionally, many law firms have gotten their names from the names of the founders, there has recently been an active shift away from this industry tradition. Keeping these simple tips in mind can help you better understand <a href=\"https:\/\/www.atom.com\/blog\/how-to-come-up-with-business-name\/\">how to come up with a business name<\/a><\/span><span style=\"font-weight: 400;\">&nbsp;for your firm.<\/span><\/p>\n<p><b><i>Be willing to be creative<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your prospective clients are looking at a long list of legal services business names, you will want to be sure to choose a name that is distinct. The problem with using the traditional method to come up with legal practice names are that names such as \u201cJohnson &amp; Smith\u201d are difficult to remember and do not really stand out. Taking a chance and using a more creative approach can certainly pay off in the long-run.<\/span><\/p>\n<p><b><i>Focus on your specialty<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most successful legal businesses end up choosing <\/span><i><span style=\"font-weight: 400;\">some <\/span><\/i><span style=\"font-weight: 400;\">sort of specialty or another. Whether you are a law firm that specializes in divorce, corporate legal issues, estate planning, or anything else, your name ought to be something that directly reflects that. Additionally, mentioning your specialty in your name will also make your firm more likely to appear when your prospective clients are conducting a \u201ccold\u201d search on the internet.<\/span><\/p>\n<p><b><i>Think about the values you are trying to project<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">When thinking about how to name your legal business, it is important to realize that your name is likely the <\/span><a href=\"https:\/\/www.atom.com\/blog\/a-proven-approach-to-naming-your-business-brand-startup\/\"><span style=\"font-weight: 400;\">first impression<\/span><\/a><span style=\"font-weight: 400;\"> a potential client will have of your business. No matter what your name may be, it will immediately generate <\/span><i><span style=\"font-weight: 400;\">a <\/span><\/i><span style=\"font-weight: 400;\">specific mental image. That image is remains entirely up to you to decide.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want your business to project a strong, assertive, and dominant image, you will want to be convey these traits right in your legal business name. On the other hand, a law firm that is trying to emphasize its affordability might want to adopt an entirely different approach to the naming process.<\/span><\/p>\n<p><b><i>Conclusion<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Before you choose a final <a href=\"https:\/\/www.Atom.com\/Name-Ideas\/459\/Law-Firm-Name-Ideas\">Names for a Law Firm<\/a>, you will want to make sure there are no copyright or domain name restrictions that might present you with a problem in the future. You may also want to consider utilizing a test market group and see which prospective names evoke the most positive responses. By paying attention to the details and keeping these simple tips in mind, your legal business can begin to establish an effective branding strategy even before your first client.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are the owner or operator of any sort of legal business, one of your most immediate uphill battles is establishing credibility. Naturally, the purest way you can establish credibility is by working hard, being honest, and dedicating yourself to your business. But until you have earned the reputation you are striving for, much [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[833,834],"tags":[525],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Develop Names for Your Legal Business - Atom<\/title>\n<meta name=\"description\" content=\"Naming your legal business is not easy. Follow these proven tips from the naming experts at Atom.com to develop winning legal business names and start your business on the right foot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/legal-business-names\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Develop Names for Your Legal Business - Atom\" \/>\n<meta property=\"og:description\" content=\"Naming your legal business is not easy. Follow these proven tips from the naming experts at Atom.com to develop winning legal business names and start your business on the right foot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/blog\/legal-business-names\/\" \/>\n<meta property=\"og:site_name\" content=\"Atom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-19T16:36:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T12:09:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grant Polachek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atomhq\" \/>\n<meta name=\"twitter:site\" content=\"@atomhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Polachek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/\"},\"author\":{\"name\":\"Grant Polachek\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d\"},\"headline\":\"How to Develop Names for Your Legal Business\",\"datePublished\":\"2018-02-19T16:36:02+00:00\",\"dateModified\":\"2023-09-12T12:09:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/\"},\"wordCount\":510,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg\",\"keywords\":[\"Legal business names\"],\"articleSection\":[\"How to Create and Find a Business Name\",\"Industry Naming &amp; Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/\",\"url\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/\",\"name\":\"How to Develop Names for Your Legal Business - Atom\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg\",\"datePublished\":\"2018-02-19T16:36:02+00:00\",\"dateModified\":\"2023-09-12T12:09:02+00:00\",\"description\":\"Naming your legal business is not easy. Follow these proven tips from the naming experts at Atom.com to develop winning legal business names and start your business on the right foot.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/blog\/legal-business-names\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg\",\"contentUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/blog\/legal-business-names\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Develop Names for Your Legal Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/blog\/#website\",\"url\":\"https:\/\/www.atom.com\/blog\/\",\"name\":\"Atom\",\"description\":\"Insights from 50,000+ Domain, Naming and Branding Projects\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"alternateName\":\"Atom.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Atom.com\",\"url\":\"https:\/\/www.atom.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png\",\"contentUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png\",\"width\":766,\"height\":226,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/atomhq\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\",\"https:\/\/www.instagram.com\/workwithatom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d\",\"name\":\"Grant Polachek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/feec6283234b467bb0f5407284da90f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/feec6283234b467bb0f5407284da90f4?s=96&d=mm&r=g\",\"caption\":\"Grant Polachek\"},\"description\":\"Grant Polachek is Chief Growth Officer at Atom.com \u2014 transforming the way names and domains are discovered for budding brands.\",\"url\":\"https:\/\/www.atom.com\/blog\/author\/grant\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Develop Names for Your Legal Business - Atom","description":"Naming your legal business is not easy. Follow these proven tips from the naming experts at Atom.com to develop winning legal business names and start your business on the right foot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/blog\/legal-business-names\/","og_locale":"en_US","og_type":"article","og_title":"How to Develop Names for Your Legal Business - Atom","og_description":"Naming your legal business is not easy. Follow these proven tips from the naming experts at Atom.com to develop winning legal business names and start your business on the right foot.","og_url":"https:\/\/www.atom.com\/blog\/legal-business-names\/","og_site_name":"Atom","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2018-02-19T16:36:02+00:00","article_modified_time":"2023-09-12T12:09:02+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg","type":"image\/jpeg"}],"author":"Grant Polachek","twitter_card":"summary_large_image","twitter_creator":"@atomhq","twitter_site":"@atomhq","twitter_misc":{"Written by":"Grant Polachek"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/"},"author":{"name":"Grant Polachek","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d"},"headline":"How to Develop Names for Your Legal Business","datePublished":"2018-02-19T16:36:02+00:00","dateModified":"2023-09-12T12:09:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/"},"wordCount":510,"publisher":{"@id":"https:\/\/www.atom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg","keywords":["Legal business names"],"articleSection":["How to Create and Find a Business Name","Industry Naming &amp; Branding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/","url":"https:\/\/www.atom.com\/blog\/legal-business-names\/","name":"How to Develop Names for Your Legal Business - Atom","isPartOf":{"@id":"https:\/\/www.atom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg","datePublished":"2018-02-19T16:36:02+00:00","dateModified":"2023-09-12T12:09:02+00:00","description":"Naming your legal business is not easy. Follow these proven tips from the naming experts at Atom.com to develop winning legal business names and start your business on the right foot.","breadcrumb":{"@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/blog\/legal-business-names\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/#primaryimage","url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg","contentUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/Legal-1.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/blog\/legal-business-names\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Develop Names for Your Legal Business"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/blog\/#website","url":"https:\/\/www.atom.com\/blog\/","name":"Atom","description":"Insights from 50,000+ Domain, Naming and Branding Projects","publisher":{"@id":"https:\/\/www.atom.com\/blog\/#organization"},"alternateName":"Atom.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/blog\/#organization","name":"Atom","alternateName":"Atom.com","url":"https:\/\/www.atom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png","contentUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png","width":766,"height":226,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/atomhq","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom","https:\/\/www.instagram.com\/workwithatom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d","name":"Grant Polachek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/feec6283234b467bb0f5407284da90f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/feec6283234b467bb0f5407284da90f4?s=96&d=mm&r=g","caption":"Grant Polachek"},"description":"Grant Polachek is Chief Growth Officer at Atom.com \u2014 transforming the way names and domains are discovered for budding brands.","url":"https:\/\/www.atom.com\/blog\/author\/grant\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/2678"}],"collection":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/comments?post=2678"}],"version-history":[{"count":6,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/2678\/revisions"}],"predecessor-version":[{"id":7085,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/2678\/revisions\/7085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/media\/7378"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/media?parent=2678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/categories?post=2678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/tags?post=2678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}