{"id":2758,"date":"2018-03-30T09:13:49","date_gmt":"2018-03-30T14:13:49","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=2758"},"modified":"2023-09-11T07:39:20","modified_gmt":"2023-09-11T12:39:20","slug":"seed-startup-names","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/seed-startup-names\/","title":{"rendered":"How to Create a Name that will Help You Impress Investors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are in the process of acquiring financing for your startup, you are likely concerned with finding a <\/span><a href=\"https:\/\/www.Atom.com\/r\/sfm\"><span style=\"font-weight: 400;\">business name that will appeal to investors<\/span><\/a><span style=\"font-weight: 400;\">. Choosing a good name can make a tremendous amount of difference and help you secure the funding you need in order to get your business off the ground.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Think about your core company values<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">If you are thinking about <a href=\"https:\/\/www.atom.com\/blog\/how-to-come-up-with-business-name\/\">how to name a business<\/a>, one of the most obvious places you should start is by thinking about your core company values. Your values should be more than just a mere set of buzzwords\u2014they should be something that guides your business and are taken seriously by all of those involved.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Begin by asking yourself, what is the purpose of starting this business? How can I name my business in a way where this purpose will be apparent? Though the underlying motivation of many businesses is to make a profit, there is usually something more to it than that. Your name is an opportunity to demonstrate why your business is unique, and investors will be impressed when you hit the mark!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Choose a naming style that appeals to your target market<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When trying to generate <a href=\"https:\/\/www.Atom.com\/Name-Ideas\">catchy business names<\/a>, you will need to think about who\u2014exactly\u2014your name is trying to \u201ccatch\u201d. For businesses that require outside investing in order to get started, there may be multiple target audiences involved. You will simultaneously need to be thinking about a name that will generate consumer interest and build investor confidence over time.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Explain to potential investors how your name helps create organic value<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Naturally, when investors are considering putting capital into a new venture, they are going to want to be assured that they are receiving a maximum return on their investment. The most obvious way you can demonstrate your company\u2019s ability to generate return is with a well-prepared business model. But something that is frequently overlooked is the importance of your band.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you can clearly demonstrate to potential investors that your name is a source of organic value in and of itself, then you will likely distinguish yourself from alternative investment options they were considering. A good name is something that should be strong, confident, original, and specific to the business itself. Remember, you are trying to convince these investors to give you their money\u2014your name should be designed with this specific objective in mind.<\/span><\/p>\n<p><b>Make sure your name is trademark compatible<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The last thing you would want to have happen is to run into trademarking issues regarding your name. In order to maximize investor confidence, you will want to choose a name that is clearly capable of avoiding these sorts of issues. One of the surest ways you can do this is by choosing a name that is unique to your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generating unique names may be easier than you think. Some of the most widely known business names are portmanteaus (combinations of two words), slight modifications of existing words, or words that have no meaning whatsoever. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Conclusion <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instead of rushing to an investor meeting with a name you didn\u2019t put much effort into creating, you should take some time to really think about the kind of image you are trying to create. Your name will often be the most permanent component of your business\u2014it is certainly something you do not want to willingly overlook. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are in the process of acquiring financing for your startup, you are likely concerned with finding a business name that will appeal to investors. Choosing a good name can make a tremendous amount of difference and help you secure the funding you need in order to get your business off the ground. Think [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[533],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Name that will Help You Impress Investors - Atom<\/title>\n<meta name=\"description\" content=\"When thinking about getting investors for your startup, don\u2019t overlook the importance of having a strong name. See how to use your startup name to impress investors and increase your likelihood of success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/seed-startup-names\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Name that will Help You Impress Investors - Atom\" \/>\n<meta property=\"og:description\" content=\"When thinking about getting investors for your startup, don\u2019t overlook the importance of having a strong name. See how to use your startup name to impress investors and increase your likelihood of success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/blog\/seed-startup-names\/\" \/>\n<meta property=\"og:site_name\" content=\"Atom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-30T14:13:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-11T12:39:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/business-name.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grant Polachek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atomhq\" \/>\n<meta name=\"twitter:site\" content=\"@atomhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Polachek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/blog\/seed-startup-names\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/seed-startup-names\/\"},\"author\":{\"name\":\"Grant Polachek\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d\"},\"headline\":\"How to Create a Name that will Help You Impress Investors\",\"datePublished\":\"2018-03-30T14:13:49+00:00\",\"dateModified\":\"2023-09-11T12:39:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/seed-startup-names\/\"},\"wordCount\":577,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/seed-startup-names\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/business-name.jpg\",\"keywords\":[\"seed startup names\"],\"articleSection\":[\"Tips - Naming\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/blog\/seed-startup-names\/\",\"url\":\"https:\/\/www.atom.com\/blog\/seed-startup-names\/\",\"name\":\"How to Create a Name that will Help You Impress Investors - Atom\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/seed-startup-names\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/seed-startup-names\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/business-name.jpg\",\"datePublished\":\"2018-03-30T14:13:49+00:00\",\"dateModified\":\"2023-09-11T12:39:20+00:00\",\"description\":\"When thinking about getting investors for your startup, don\u2019t overlook the importance of having a strong name. 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