{"id":2837,"date":"2018-04-27T08:57:59","date_gmt":"2018-04-27T13:57:59","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=2837"},"modified":"2023-09-05T04:53:36","modified_gmt":"2023-09-05T09:53:36","slug":"agency-names","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/agency-names\/","title":{"rendered":"How to Name an Agency and Win the Branding Game"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Great names pre-frame a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your <\/span><span style=\"font-weight: 400;\">agency<\/span><span style=\"font-weight: 400;\"> name can be a true communication asset, helping you reach key business goals &#8211; and we\u2019re not just talking about abstract goals like the development of brand recognition over time: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the owners of a small business use a great name, they are likely to attract more customers from their marketing and advertising than their competition who is using a flat, uninteresting name. And no one wants to be the business that causes this awkward situation: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYour business is doing great. What did you do?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOh, there\u2019s this place near the mall that helped me with our marketing \u2026 but I can\u2019t remember what it\u2019s called right now. &nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, follow these guidelines to develop your own <a href=\"https:\/\/www.Atom.com\/Name-Ideas\/592\/consulting-company-name-ideas\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;consult company names&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">consult company names<\/span><\/a> and finding a great name that will help you succeed: &nbsp;&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Where Do You Want to Go?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You are launching a <\/span><span style=\"font-weight: 400;\">totally new company<\/span><span style=\"font-weight: 400;\">, and you\u2019re struggling <a href=\"https:\/\/www.Atom.com\/business-name-generator\">generate the right business name<\/a>. The first step is to hone the creative process. Start by thinking about the brand that you\u2019re trying to build, and determine some core concepts essential to the success of your <\/span><span style=\"font-weight: 400;\">agency<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agencies deliver high-quality solutions. The direction you take with your agency name will depend on your strategic deliverables. Strategy-focused agencies will want to project a demeanor of quality and sophistication, while creative agencies will want to demonstrate their abilities with a creative name. Whatever your agency is all about, you can use your agency name to communicate your essence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself, What do I want people to know about my <\/span><span style=\"font-weight: 400;\">agency <\/span><span style=\"font-weight: 400;\">immediately? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some common answers: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is High-end<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is Modern <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is Unique <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is Fun <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success. Learn more about <\/span><a href=\"https:\/\/www.atom.com\/blog\/5-categories-of-effective-evocative-names-for-your-business\/\"><span style=\"font-weight: 400;\">how to name a business<\/span><\/a><span style=\"font-weight: 400;\"> with effective and evocative brand styles. &nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Build On What You Need<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser-focused. Here are some examples: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We\u2019re looking for a modern name that helps to guide our key needs &#8211; connectivity, reach, and growth. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We need a name that\u2019s descriptive and captures the values of the company &#8211; that we can offer excellent business-building services. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We want to create a name that evokes strength and makes us the best option among even more experienced standards.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We need a stylish and timeless name that will immediately make someone think of improving their business. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A lot of<\/span><span style=\"font-weight: 400;\"> companies <\/span><span style=\"font-weight: 400;\">dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that \u201ccreativity\u201d and \u201cinspiration\u201d will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of <\/span><a href=\"https:\/\/www.Atom.com\/Name-Ideas\/c\/1639\/agency-business\"><span style=\"font-weight: 400;\">agency names<\/span><\/a><span style=\"font-weight: 400;\">, we believe strongly in a more systemic and strategic approach. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Do You Do It?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to put pen to paper (fingers to keyboard \u2026 stylus to tablet). However you like to work, it\u2019s time to brainstorm ideas. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Research your competition<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; Understanding the companies you\u2019re competing against is an important aspect of developing effective name ideas. One of the major decisions you\u2019ll want to make when naming your company is, Do I want to fit in or stand out from my industry? <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Develop an Inspiration Deck<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; You can find inspiration for your <\/span><span style=\"font-weight: 400;\">agency business <\/span><span style=\"font-weight: 400;\">name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning <\/span><a href=\"https:\/\/www.Atom.com\/Name-Ideas\/592\/consulting-company-name-ideas\"><span style=\"font-weight: 400;\">agency name ideas<\/span><\/a><span style=\"font-weight: 400;\"> from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Your Name Needs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From a technical naming standpoint there are some important principles that you want to keep in mind: <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Is it easy to say?<\/span><\/i><span style=\"font-weight: 400;\"> Unfortunately, you may have to pass on a meaningful name if it\u2019s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Is it easy to hear?<\/span><\/i><span style=\"font-weight: 400;\"> Test your name by calling a friend and saying, \u201cI\u2019m thinking about [insert name] as the name of my business. What do you think?\u201d If there is a long pause or the reply is \u201cWhat\u2019s the name again?\u201d You might have an issue. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Is it easy to spell?<\/span><\/i><span style=\"font-weight: 400;\"> Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Is it appealing?<\/span><\/i><span style=\"font-weight: 400;\"> &nbsp;Is your name pleasant to see and hear? Many times, in a quest to be unique or edgy, companies will select a name that lacks appeal with the target market. Consumers should like how your name looks and sounds. If they do, it\u2019s much more likely that they\u2019ll want to learn more about your business and talk to friends about your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also remember to avoid &#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obscure names: Can your name only be understood by a few people? Don\u2019t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">View our full checklist for <\/span><a href=\"https:\/\/www.atom.com\/blog\/the-simple-powerful-checklist-for-creating-the-perfect-name-for-your-business\/\"><span style=\"font-weight: 400;\">Catchy Business Names<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Your Brand?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A great <\/span><span style=\"font-weight: 400;\">agency<\/span><span style=\"font-weight: 400;\"> name will always be less appealing than your competition\u2019s mediocre brand. It\u2019s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability to bring a <\/span><span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you\u2019ll have trouble getting behind any of the business name ideas that you\u2019ve generated. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Hard Stuff<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Developing business name ideas is only the beginning of the process. There are four important name validation steps that you\u2019ll definitely want to complete before deciding on your business name: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve decided on a few name ideas, you\u2019ll want to get unbiased feedback. It\u2019s great that you and your team are excited about your business name ideas, but general audience approval is an encouraging way to know that you\u2019ve found a name that will truly help you succeed. Positive feedback via audience testing can indicate that your name resonates well and properly aligns with your target audience. While objectively there are no \u201cperfect\u201d names, vetting your shortlist of business name ideas against each other with an unbiased group will provide you valuable information that will help you make a final decision with confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn the three additional critical validation steps<\/span> <span style=\"font-weight: 400;\">&#8211; discover <\/span><a href=\"https:\/\/www.atom.com\/blog\/company-name-validation\/\"><span style=\"font-weight: 400;\">how to pick a business name<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">It\u2019s All For You<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability &#8211; and you\u2019ll find a name that will attract attention, make connections, get remembered, and increase your bottom line. <\/span><\/p>\n<p><b>Atom<\/b><span style=\"font-weight: 400;\"> is a one-of-a-kind platform where entrepreneurs and marketers get <\/span><a href=\"https:\/\/www.Atom.com\/consulting-company-name-ideas\"><span style=\"font-weight: 400;\">agency names<\/span><\/a><span style=\"font-weight: 400;\"> (quickly and easily), create strong brands, and grow faster by launch a naming contest to engage hundreds of naming experts as you\u2019re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase.<\/span><\/p>\n<p style=\"text-align: center;\"><b>View our full list of <\/b><a href=\"https:\/\/www.Atom.com\/premium-domains-for-sale\/for\/agency\"><b>agency domains<\/b><\/a><b>. <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great names pre-frame a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your agency name can be a true communication asset, helping you reach key business goals &#8211; and we\u2019re not just talking about abstract goals like the development of brand recognition over time: When the owners [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[540],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Name an Agency and Win the Branding Game - Atom<\/title>\n<meta name=\"description\" content=\"Having a great name for your agency can help draw in more individuals and imporve their trust in your agency. Learn how to come up with some great agency names with Squadhelp.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/agency-names\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Name an Agency and Win the Branding Game - Atom\" \/>\n<meta property=\"og:description\" content=\"Having a great name for your agency can help draw in more individuals and imporve their trust in your agency. Learn how to come up with some great agency names with Squadhelp.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/blog\/agency-names\/\" \/>\n<meta property=\"og:site_name\" content=\"Atom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-27T13:57:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T09:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/branding-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grant Polachek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atomhq\" \/>\n<meta name=\"twitter:site\" content=\"@atomhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Polachek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/blog\/agency-names\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/agency-names\/\"},\"author\":{\"name\":\"Grant Polachek\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/b496261ef590520a5bdb47bcc1e13a2d\"},\"headline\":\"How to Name an Agency and Win the Branding Game\",\"datePublished\":\"2018-04-27T13:57:59+00:00\",\"dateModified\":\"2023-09-05T09:53:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/agency-names\/\"},\"wordCount\":1341,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/agency-names\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/branding-2.jpg\",\"keywords\":[\"agency names\"],\"articleSection\":[\"Tips - Naming\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/blog\/agency-names\/\",\"url\":\"https:\/\/www.atom.com\/blog\/agency-names\/\",\"name\":\"How to Name an Agency and Win the Branding Game - Atom\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/agency-names\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/agency-names\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2023\/09\/branding-2.jpg\",\"datePublished\":\"2018-04-27T13:57:59+00:00\",\"dateModified\":\"2023-09-05T09:53:36+00:00\",\"description\":\"Having a great name for your agency can help draw in more individuals and imporve their trust in your agency. 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