{"id":3429,"date":"2018-09-06T09:30:56","date_gmt":"2018-09-06T14:30:56","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=3429"},"modified":"2022-06-03T13:43:45","modified_gmt":"2022-06-03T18:43:45","slug":"use-emotional-appeals-business-names","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/use-emotional-appeals-business-names\/","title":{"rendered":"How and When to Use Emotional Appeals in Business Names"},"content":{"rendered":"

Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize Aristotelian rhetoric when learning how to name a business<\/a>. This article outlines the strength of emotion appeals when applied to business naming. <\/span><\/p>\n

Emotional names are powerful tools. They grab the audience\u2019s attention and immediately establish a connection. These names are bold, powerful statements<\/span><\/p>\n

Using emotional appeals as a mode of persuasion can work to your advantage in the business world. As humans, emotions are how we connect with others. Our brand <\/span>decisions<\/span><\/a> are often driven by emotions, so emotional appeals in a business name can snag people\u2019s attention when used correctly. <\/span><\/p>\n

What are emotional names?<\/span><\/h2>\n

We are all familiar with emotional marketing tactics: gum commercials about growing up and leaving home, soda ads about love, and detergent ads about supportive families. However, a brand\u2019s name can also be the basis of an emotional appeal. <\/span><\/p>\n

Here are some examples of emotional brand names:<\/span><\/p>\n