{"id":3543,"date":"2018-10-29T12:20:27","date_gmt":"2018-10-29T17:20:27","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=3543"},"modified":"2022-05-06T14:19:32","modified_gmt":"2022-05-06T19:19:32","slug":"brainstorming-business-names","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/brainstorming-business-names\/","title":{"rendered":"Brainstorming Business Names Using Value Propositions"},"content":{"rendered":"

This article was first published by EO Network<\/a>.<\/p>\n

Written for EO by Grant Polachek, the director of marketing at Inc. 500 company\u00a0Atom.com<\/a>.<\/em><\/p>\n

Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan\u2014which\u00a0beers you\u2019ll offer at your new pizza place or the color of the walls in your designer boutique. This love and attention are what breathe life into your idea. But\u00a0your collection of thoughts\u00a0may also feel nebulous, like they haven\u2019t fully solidified.<\/p>\n

Maybe it\u2019s because you\u2019re having trouble sharing exactly what your idea is. When people ask what your business is all about, you flounder. You jump across your ideas and fail to accurately capture the precise scope of your venture. Then, you worry you embarrassed yourself and that people will not take you seriously.<\/p>\n

This is why it is vital that you learn to condense your ideas into one simple value proposition. This succinct statement will help you focus your ideas and distill your business to its basic elements, which will later\u00a0help you find the\u00a0perfect name\u00a0for your business<\/a>.<\/span><\/p>\n

Brainstorming business name ideas is all about funneling your ideas down to the basics, and creating a value proposition can help you bridge your big ideas to their most condensed form\u2014your business name.<\/p>\n

In this article, you will learn how to craft a strong value proposition and why having one is so important when it comes to sharing your ideas and brainstorming the perfect business name.<\/h6>\n
How to Craft\u00a0a Value Proposition<\/h5>\n

Your value proposition, which in this case conveys the core of your business, is synonymous with your unique selling proposition, your business summary, your positioning statement, or even your mission. While we understand that these are actually slightly different concepts, this statement provides condensed direction. It should inform people what unique benefit your provide to your customers.\u00a0It can be referred\u00a0to as your\u00a0elevator pitch<\/a>.<\/p>\n

You are probably\u00a0familiar with Domino\u2019s Pizza: \u201cHot, fresh pizza delivered to your door in 30 minutes or less or it\u2019s free.\u201d Just like this, your sentence should be concise and descriptive while illustrating what makes your business stand out.<\/p>\n

To form a strong value proposition quickly, you can follow this basic formula:<\/p>\n

[Great Business Name] helps [audience] [core benefits].<\/strong><\/p>\n

Coming up with a statement like this will also help you\u00a0grasp exactly what you aim to do. It condenses your long-winded idea into quick, digestible information.<\/p>\n

Why Bother With\u00a0a Value Proposition?<\/h5>\n

When setting forth with a new business idea, you will more likely be taken seriously and be seen as confident in your plan if you can succinctly state what you\u2019re doing.<\/p>\n

For instance, it may be that your dream is to open a bookstore that showcases local publications\u00a0as well as\u00a0small press,\u00a0and also includes\u00a0a hip wine bar. Your bookstore is going to\u00a0be a hub for your city\u2019s creatives, a place where local artists congregate and exchange ideas. The wine bar offers\u00a0casual\u00a0service and a cozy, inviting environment. Your space caters to people who want to stay a while and connect with like-minded individuals to create community.<\/p>\n

Now let\u2019s say you\u2019ve been thinking all day about the variety of events you will host\u2014from open mic nights to poetry workshops and events featuring local musician\u2014when you\u2019re asked by a stranger what your new business is all about.<\/p>\n

You rake your brain for a response that does not make your business sound like a waste of time, but you realize you haven\u2019t replied. Because you don\u2019t know how to accurately sum up your idea, you blurt out, \u201cWell, I\u2019m thinking about opening a bookstore.\u201d<\/p>\n

In an instant, you\u2019ve undervalued and trivialized\u00a0the\u00a0unique idea you have been mulling over for months, perhaps years. (And you\u2019ve likely lost a potential customer.)<\/p>\n

Investing time and effort into defining your idea and what you\u2019re all about in a way others can easily understand, a way that points out the benefits of your idea. Put pen to paper or finger tips to keyboard and challenge yourself to sum up your business effectively<\/a>, in as few words as possible.<\/p>\n

But How Will This Help Me Name My Business?<\/h5>\n

Writing your value proposition forces you define what your venture offers customers and how you plan to impact their lives. When naming, these are also things you should consider. Slowly whittling your idea down to its core will help you focus on the\u00a0fundamental aspects of your brand. These core aspects are what your name should illustrate.<\/p>\n

Distilling your big idea down to a basic sentence may be hard to wrap your head around. There are so many unique facets to your business, you might be thinking. How could you possibly simplify it?<\/p>\n

One proven approach to naming<\/a>\u00a0is all about condensing your ideas. This not only helps you succinctly communicate your purpose, but also puts you in the right frame of mind to come up with a strong business name<\/a>. A value proposition is a perfect jumping-off point to reaching the services and\u00a0values that your business name\u00a0must reflect.<\/p>\n

Let Your Value Proposition Guide You<\/h5>\n

Does your business name even impact the success of your venture? In fact, it does.\u00a0A great name will concretely\u00a0boost your business<\/a>, so taking the time to be thorough in your naming process will help you business flourish.<\/p>\n

Condensing your business idea into a simple statement can help you give others a solid grasp of what you\u2019re doing. It is also an important step in the naming process. As you brainstorm and learn how to name a business<\/a>, your value proposition can provide direction and focus.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article was first published by EO Network. Written for EO by Grant Polachek, the director of marketing at Inc. 500 company\u00a0Atom.com. Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business […]<\/p>\n","protected":false},"author":110,"featured_media":3544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[833],"tags":[404,405,12,669],"acf":[],"yoast_head":"\nBrainstorming Business Names Using Value Propositions - Atom<\/title>\n<meta name=\"description\" content=\"Brainstorming business name by creating a value proposition can help you bridge your big ideas to their most condensed form--this will become your name.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/brainstorming-business-names\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brainstorming Business Names Using Value Propositions - 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