{"id":3626,"date":"2019-05-20T09:42:53","date_gmt":"2019-05-20T14:42:53","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=3626"},"modified":"2022-05-09T15:05:59","modified_gmt":"2022-05-09T20:05:59","slug":"prepare-for-trademark-conflicts","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/prepare-for-trademark-conflicts\/","title":{"rendered":"Emotionally Preparing Yourself for Trademark Conflicts"},"content":{"rendered":"

Sometimes you fall in love with a business name. You\u2019re head over heels and ready to rush off into the sunset with this great brand name idea\u2026<\/span><\/p>\n

And then you find out it\u2019s taken!<\/span><\/p>\n

Running into trademark conflicts is actually quite common when <\/span>naming a business<\/span>. Unfortunately, the truth is that in today\u2019s competitive business world, with hundreds of thousands of businesses started every year, most names are taken.<\/span><\/p>\n

Now that you have plenty of names, and you have brainstormed tons of <\/span>creative business names<\/span><\/a>, it is time to move into the name validation process, which includes checking potential names for trademark conflict. <\/span><\/p>\n

Don\u2019t leave yourself heartbroken. Prepare yourself for trademark conflicts before you set your heart on a name that might be taken. A free trademark search<\/a> tool is a great way to start checking your top picks for any trademark conflicts.\u00a0<\/span><\/p>\n

What to do if you encounter trademark conflicts<\/span><\/h2>\n

Trademark conflicts do not have to mean the end of the road for your business name. It\u2019s always a good idea to consult with a <\/span>trademark attorney<\/span><\/a> before you completely ditch a name.<\/span><\/p>\n

However, if it does end up that you have to seek a new direction with your business name, here are a few tips for avoiding legal issues. <\/span><\/p>\n

Be extra creative to avoid Trademark Conflict<\/span><\/h3>\n

Try to gather as many <\/span>unique business name ideas<\/span><\/a> as you can. Whether you are coming up with ideas on your own or crowdsourcing your business name, seek out ideas that are out of the box and are very relevant to your one-of-a-kind business. These kinds of names are less likely to be taken, and that will help you avoid trademark conflict. <\/span><\/p>\n

Trademark validation<\/span><\/h3>\n

It is a good idea to run a trademark search before you fall in love with a name. <\/span>Trademark validation<\/span><\/a> can give you a good idea as to whether or not a name will work for you before you start receiving cease and desist letters from a company already using the name. <\/span><\/p>\n

Conclusion<\/span><\/h2>\n

Overall, when you are trying to come up with the perfect name for a business, trademark conflict is a reality that you should prepare for. Create a list of names that are more likely to pass a trademark test as a backup for your first option. This will make the news that you have to choose a different business name a little less painful because at least you will be ready for it. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes you fall in love with a business name. You\u2019re head over heels and ready to rush off into the sunset with this great brand name idea\u2026 And then you find out it\u2019s taken! Running into trademark conflicts is actually quite common when naming a business. Unfortunately, the truth is that in today\u2019s competitive business […]<\/p>\n","protected":false},"author":110,"featured_media":3628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"acf":[],"yoast_head":"\nEmotionally Preparing Yourself for Trademark Conflicts - Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/prepare-for-trademark-conflicts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emotionally Preparing Yourself for Trademark Conflicts - Atom\" \/>\n<meta property=\"og:description\" content=\"Sometimes you fall in love with a business name. 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