{"id":3829,"date":"2019-01-02T16:03:40","date_gmt":"2019-01-02T22:03:40","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=3829"},"modified":"2022-04-11T03:14:33","modified_gmt":"2022-04-11T08:14:33","slug":"10-famous-logo-designs","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/","title":{"rendered":"10 Famous Brands That Nailed Their Logo Design"},"content":{"rendered":"\n<p><em>The following posts is a guest post from TechPluto.com<\/em><\/p>\n\n\n\n<p>We are surrounded by brands. On billboards, television, blogs, and websites, you can find all kinds of these from different industries. But how do they become so popular and ubiquitous? Well, a lot of credit for that goes to their logos that are simple yet unique. So, in this blog, we will take a closer look at the top 10 famous brands that did a terrific job at their logo design: &nbsp;<\/p>\n\n\n\n<p><strong>1. Firefox<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/cuFHVYVrhUsWsqs3vOLBG3PD2FrO7KTz7OyndvO-cbDQCnFO8CsUH5VifXB1jC9GU17vb8LFPjf1Xwc5l7Q0cO5K_6uEJhSjDeKkgtqLSzperrpb5mj5P7wjPW1ItOme8u7B0dnuHjnS7HDZXQ\" alt=\"Image result for firefox logo\"\/><\/figure>\n\n\n\n<p>Mozilla found its iconic logo in 2003 which is a nimble and \u201cfiery\u201d fox circling the Earth, and the company fell in love with it immediately. This is because it symbolized what it stood for, which is providing superfast Internet browsing service. The users loved it, which explains why the icon is still essentially the same even though they have made minor changes over time.<\/p>\n\n\n\n<p><strong>2. Amazon<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/NuKuDAhggVk7IlDKYOVcK0r7cgfKu5I015BlE13Usw8R0OsXgNhgo-j4O4PLjLVkiW9k_T_BG0Ua8uvs_VhiVUIv2AZUC_v1izhn-3nU7wy6bxFjPvI8ExriHLDofxdrBzwqlTr0n1rGRBhh2Q\" alt=\"Image result for amazon logo\"\/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.atom.com\/blog\/brand-names-matter-amazon\/\">story of brand Amazon<\/a> is pretty interesting, especially its name that founder Jeff Bezos came up with. This is because he liked that it started with \u201cA\u201d i.e. it would be one of the first alphabetically, and it worked on a metamorphic level too, as the Amazon is the world\u2019s largest rainforest. That said, the logo itself is creatively put as well. <\/p>\n\n\n\n<p>One of the notable features of Amazon logo is the orange swoosh under the name. However, it\u2019s much more than a decorative element as it represents two aspects of the brand that Amazon prides itself on, which are:<\/p>\n\n\n\n<ul><li>That it sells everything i.e. from A to Z, as denoted by the letter \u201ca\u201d connected to the letter \u201cz\u201d by the arrow<\/li><li>That its customers can always expect a smile shopping on its website (note the design of the arrow)<\/li><\/ul>\n\n\n\n<p><strong>3.FedEx <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/uTPcQFh5Yte0UdrQEGeuHGSD6tf4pOq_clcoAGkeZKn2gK4vqP7sZFq_pbuBKO4ftHCpe_VDGVaNoZAXZ4fD8-nLFR8azWn-miyo-EpbAcDBBM664tsSXgQd2SrNJYPB9F2RSkf6QvBDVnMjvA\" alt=\"Image result for fedex logo\"\/><\/figure>\n\n\n\n<p>FedEx is a perfect example of <a href=\"https:\/\/www.tailorbrands.com\/logo-maker\/using-negative-space-in-logo-design\">negative space logo<\/a> as it uses negative space in a creative manner but not without reason. At a glance, the logo looks simple although with a great choice for a color palette. However, it contains a subliminal message that many won\u2019t detect that easily. If you take a closer look at the letters \u201cE\u201d and \u201cx\u201d you can see that there is a white arrow in between which represents speed and precision. <\/p>\n\n\n\n<p>Another interesting thing about FedEx is that they have chosen the color design pretty cleverly. Although most people know their logo from \u201cFexEx Express\u201d which uses purple for the first-half (\u201cFed\u201d) and orange for the second-half (\u201cEx\u201d), they do have many other logos for different services viz. <em>FedEx Ground, FedEx Freight<\/em> which use the same purple color for the first-half but the second-half are different (green for ground, and red for freight). <\/p>\n\n\n\n<p><strong>4. Sony VAIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/GPcdt6S8FkeHwWVe6XGL9-OpoB5ZHMVKWlGvLVdRhcT_h-XMWP7YfHjAJQdoRDYNCjfJCOGgmug6ydyzrBWJZSStn0chjV7OqmD5PQzY67ed_RRyqNIoZAsG4f5087bs6mspTeZPxkpPpA3W-Q\" alt=\"Image result for sony viologo\"\/><\/figure>\n\n\n\n<p>Sony\u2019s standalone logo is pretty powerful. It\u2019s minimalistic but the font and kerning technique used on the letters make it really unique and memorable. It\u2019s VAIO product-line, however, is more thought-driven and has a hidden message. If you look closely, the V and A represent an analog wave. The I and O, on the other hand, symbolize a digital signal i.e. the 1 and 0 of a binary system. Combine these together, and you have the perfect harmony between the analog and the digital. Pretty creative, isn\u2019t it?<\/p>\n\n\n\n<p><strong>5. Cisco<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/cGkd9kcTXL0zX8w8WUb3GZ65otVuIJCScjmVqaNDH9Gqnw2_kBfcLIO4duiWSryXu9NXNuCnJLtrYWIkdnGlKMqB7c0pd8rP3VvOh6mTY_dVcFtKNTxhLX7rhL5bUlfoqT4yHbEusw_CPZAz2A\" alt=\"Related image\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/successstory.com\/companies\/cisco-systems-inc\">Cisco<\/a> is easily one of the world\u2019s largest networking company that offers connectivity software and hardware solutions including routers, modems, etc. to small and large enterprises. &nbsp;&nbsp;The logo they chose is thus pretty apt, as the vertical lines above the name symbolize a digital signal. However, it also represents the Golden Gate Bridge of San Francisco, which is again fitting as the company was founded by two Stanford University Employees. Another interesting fact- the brand name itself was taken from San Fran<strong>cisco<\/strong>.<\/p>\n\n\n\n<p><strong>6. Toblerone<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/i6xOMZfq3vbULeGHtpAe-j8Gc6jboJzSCpdotGOne3cRTPzOG3It5Q_BG1TFURhMv4vB_c7ORU5Lu6z3sc4V3USz-ks6wF3VOZ-RvO3KxfEa9s2-xDZv_CnkFHKDWKcaDN6KziMuvEFFH3BgNA\" alt=\"Image result for Toblerone logo\"\/><\/figure>\n\n\n\n<p>Toblerone is a chocolate bar brand based in Switzerland and the logo they chose contains two key elements- the Matterhorn mountain which is considered as an integral part of the Swiss Alps, and a bear inside it because the chocolate is produced in Bern, Switzerland which is also known as \u201cthe city of bears\u201d.<\/p>\n\n\n\n<p><strong>7.Beats<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/T_ExrLVVZdN7HeYil2ssWS4zZI8hiUdRhqbTZ0CrMootAKxIN4E_qWdrw80dHpdVlgjImkrjjEoC47dVlSM73lLYpoPLK6lHY2_y_W3QdGSJAR2yrVoUPr2yfeTfVHDPdSoQsf9e8qfzBgsM3w\" alt=\"Image result for beats logo\"\/><\/figure>\n\n\n\n<p>Most people think that the logo of <em>Beats<\/em> is good but simple nonetheless. After all, there is just the letter \u201cb\u201d in the middle that represents the brand, right? Wrong! It also represents the side view of a pair of headphones when someone is wearing it. Didn\u2019t see that coming, did you?<\/p>\n\n\n\n<p><strong>8. Unilever<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/-2If2Ia6qNiW_q5-s_4g1rfYgdZ1jy5xbtBb8xW5_75qEI9E1HMDM2lEs_mdOieTxvxVXe_59Am-3jUAaBcGcu1y5ADodPE-sdtVdSC8zrzb4muPh7UjzN58rKRaFZCmMOboKUexTsJfYTVIUA\" alt=\"Image result for unilever logo\"\/><\/figure>\n\n\n\n<p>The story behind Unilever\u2019s logo is way deeper and meaningful than you can imagine. The brand takes pride in making sustainable living commonplace and they have tried to symbolize it in the logo, as explained on its <a href=\"https:\/\/www.unilever.com\/about\/who-we-are\/our-logo\/\">website<\/a> itself. <\/p>\n\n\n\n<p>As you can see, the \u201cU\u201d of the Unilever logo contains various icons. Each represents a certain aspect of the brand. &nbsp;For instance, the \u201csun\u201d on the top-left represents the brand\u2019s origins in Port Sunlight. Similarly, the \u201cbee\u201d below it represents hard work and creation. &nbsp;<\/p>\n\n\n\n<p><strong>9.Kolner Zoo <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/maq2puCbmqwnqqDXQfNCrqnhDIapOfiiy0NmTdhp9QquT9H3LBky8_xLaS_VroKpdLnMyJ4rGz61OFJabl_CrMcKHf6h-yJ8We9cMWVQ0Za9iuUZc31IMpC8xXyFnWYoEO1BYYHQpfrGLCEHLQ\" alt=\"Image result for Kolner Zoo logo\"\/><\/figure>\n\n\n\n<p>Kolner Zoo is another good example of how negative space can be used to create unique and interesting logos. Of course, it\u2019s mainly just an elephant but if you look closer, there is a rhino and a giraffe in the negative space too!<\/p>\n\n\n\n<p><strong>10.Hyundai<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/H7s02mPYBdokKSBj84hbO3dS9OhM-_zN0dS_0r8a3OF1NXQsoe4iY5GoDbMDyI8RgciBZEieo3n6UvaXo8sbfxMrtECdvZvHUi4eRhyAoB2yXB__uTZYkMHj582gJRIHd-97YC9-NHPRgwTsBw\" alt=\"Image result for hyundai logo secret\"\/><\/figure>\n\n\n\n<p>Most people know Hyundai from the logo on the left above. They wonder what\u2019s so special about it as there is not much to it except for the letter H at its core which is the initial of the brand name. However, if you look to the right side of the picture above, you can see the real meaning behind the logo. It\u2019s an image of a company representative shaking the hands of a satisfied customer thereby symbolizing the strong relationship of the brand with its customers. <\/p>\n\n\n\n<p>So, there you have it- some of the most famous international brands and the stories of their powerful logos. Which one did you like the most? <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2550\" height=\"12518\" src=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2020\/03\/10-Famous-Brands-That-Nailed-Their-Logo-Design-and-the-Stories-Behind-It-01-1-2.png\" alt=\"\" class=\"wp-image-4532\" srcset=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2020\/03\/10-Famous-Brands-That-Nailed-Their-Logo-Design-and-the-Stories-Behind-It-01-1-2.png 2550w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2020\/03\/10-Famous-Brands-That-Nailed-Their-Logo-Design-and-the-Stories-Behind-It-01-1-2-61x300.png 61w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2020\/03\/10-Famous-Brands-That-Nailed-Their-Logo-Design-and-the-Stories-Behind-It-01-1-2-768x3770.png 768w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2020\/03\/10-Famous-Brands-That-Nailed-Their-Logo-Design-and-the-Stories-Behind-It-01-1-2-1920x9425.png 1920w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2020\/03\/10-Famous-Brands-That-Nailed-Their-Logo-Design-and-the-Stories-Behind-It-01-1-2-720x3534.png 720w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2020\/03\/10-Famous-Brands-That-Nailed-Their-Logo-Design-and-the-Stories-Behind-It-01-1-2-580x2847.png 580w, https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2020\/03\/10-Famous-Brands-That-Nailed-Their-Logo-Design-and-the-Stories-Behind-It-01-1-2-320x1571.png 320w\" sizes=\"(max-width: 2550px) 100vw, 2550px\" \/><figcaption>Infographic Design by <a href=\"https:\/\/www.easel.ly\/\">Easelly<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p> <em>Prashant Sharma has been serving as Editor-in-Chief of&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"http:\/\/techpluto.com\/\" target=\"_blank\"><em>TechPluto.com<\/em><\/a><em>, a Google News approved Tech news site since 2008. His interest in solving problems in various aspects of Digital Marketing prompted him to start Accunite, a fast-growing company, building solutions and services for Digital Marketing Industry. PRchitects and ProMarketingNinjas are some of the credible service brands launched by Accunite. Apart from his Digital Marketing experience spanning 10+ years, his content contributions have been featured on notable media companies such as Investingnews.com. In his free time, he loves engaging in adventure sports and all things fitness.&nbsp; &nbsp;&nbsp; <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following posts is a guest post from TechPluto.com We are surrounded by brands. On billboards, television, blogs, and websites, you can find all kinds of these from different industries. But how do they become so popular and ubiquitous? Well, a lot of credit for that goes to their logos that are simple yet unique. [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":3648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[836],"tags":[14,708,147,299],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Famous Brands That Nailed Their Logo Design - Atom<\/title>\n<meta name=\"description\" content=\"Check out this analysis of ten famous logos and what made them so memorable and successful. These ten famous brands nailed their logo designs!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Famous Brands That Nailed Their Logo Design - Atom\" \/>\n<meta property=\"og:description\" content=\"Check out this analysis of ten famous logos and what made them so memorable and successful. These ten famous brands nailed their logo designs!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/\" \/>\n<meta property=\"og:site_name\" content=\"Atom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-02T22:03:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-11T08:14:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2018\/10\/agence-olloweb-520953-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4288\" \/>\n\t<meta property=\"og:image:height\" content=\"2848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lotte Reford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atomhq\" \/>\n<meta name=\"twitter:site\" content=\"@atomhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lotte Reford\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/\"},\"author\":{\"name\":\"Lotte Reford\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/792a6d69bb4c14dc8d29d4e18809f51d\"},\"headline\":\"10 Famous Brands That Nailed Their Logo Design\",\"datePublished\":\"2019-01-02T22:03:40+00:00\",\"dateModified\":\"2022-04-11T08:14:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/\"},\"wordCount\":1093,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2018\/10\/agence-olloweb-520953-unsplash.jpg\",\"keywords\":[\"branding\",\"brands\",\"logo\",\"logo design\"],\"articleSection\":[\"Logo\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/\",\"url\":\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/\",\"name\":\"10 Famous Brands That Nailed Their Logo Design - Atom\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/10-famous-logo-designs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2018\/10\/agence-olloweb-520953-unsplash.jpg\",\"datePublished\":\"2019-01-02T22:03:40+00:00\",\"dateModified\":\"2022-04-11T08:14:33+00:00\",\"description\":\"Check out this analysis of ten famous logos and what made them so memorable and successful. 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