{"id":4366,"date":"2020-01-21T11:11:54","date_gmt":"2020-01-21T17:11:54","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=4366"},"modified":"2022-06-03T13:56:41","modified_gmt":"2022-06-03T18:56:41","slug":"how-to-name-your-business","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/how-to-name-your-business\/","title":{"rendered":"How to Name Your Business – Making Your Brand Explode With a Stellar Business Name"},"content":{"rendered":"\n\n\n

So, you need a brand name for your new and totally awesome startup, new venture, passion project, or whatever it may be. 
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You sat down in front of your computer and expected the perfect name to just\u2026 exist. Three cups of coffee later, you tried every business name generator out there only to be greeted with generic, lame names. 
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(Business name generators are not our friends) 
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You\u2019re about to give up and just call your new business \u201cNameless\u201d (Which is actually kind of cool). But then, you discovered this article! Fear not, Atom is here to help you craft the company name of your dreams. 
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Without further ado, here are some tips to get those creative juices flowing and start learning how to come up with a name for a business<\/a>.<\/p>\n\n\n\n

Why Does a Great Brand Name Matter?<\/strong>
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First things first, it\u2019s important to know and realize that a great business name DOES matter<\/a>. Here are just 8 concrete reasons why:
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  1. Solidify the cornerstone of your brand<\/li>
  2. Get customers attention<\/li>
  3. Create a bond with your customers<\/li>
  4. Build buzz<\/li>
  5. Drive sales<\/li>
  6. Boost savings<\/li>
  7. Encourage referrals<\/li>
  8. Attract talent<\/li><\/ol>\n\n\n\n

    You can easily imagine how one of these great names would help the right business grow and succeed. <\/p>\n\n\n\n

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    What’s Your Style?<\/h3>\n\n\n\n

    Let\u2019s think big picture. Who is your target audience? What do you want your brand name to convey to these oh-so-important people? Once you have that down, then you can choose a brand name style to accomplish this. We have found that the majority of great brand names focus on one of these things: 
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    1. High-end\/Preeminent:<\/em> Build a brand that exudes trust and prestige (Gucci and Channel in Fashion, Vanguard in Finance)<\/li>
    2. Pragmatic:<\/em> Begin to tell your story right in your brand name (PayPal, NetFlix, Dollar Shave Club)<\/li>
    3. Modern and One-of-a-Kind:<\/em> What\u2019s the current trend? OR, what\u2019s something totally unexpected? Come on, are you brave enough to stand out like Virgin, Urban Decay, Apple, or Slack? <\/li>
    4. Fun and Playful:<\/em> Fun and playful brands set you up as approaching and inviting \u2026 you can\u2019t help but smile (Squatty Potty, LuLuLemon, Piggly Wiggly) <\/li>
    5. Emotionally Powerful:<\/em> If there\u2019s a feeling that\u2019s key to your business, this might be the style for you (Triumph Motorcycles, Thrive Market, Honest Company)<\/li><\/ol>\n\n\n\n

      Get Out Those Building Blocks<\/strong>
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      Get out your Legos, it\u2019s time to talk about building blocks! The next step in the brand naming process is to come up with the different ideas and images that you want to convey in your name. Here are some questions to get the brainstorming started:
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      1. What are the big ideas behind your business?<\/li>
      2. What values specific to your business do you want your name to capture?<\/li>
      3. Is there a story behind your business?<\/li>
      4. Are you trying to elicit any feelings from your customers?<\/li>
      5. What is your value proposition?<\/li><\/ol>\n\n\n\n
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