{"id":4540,"date":"2020-03-26T09:11:58","date_gmt":"2020-03-26T14:11:58","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=4540"},"modified":"2024-10-01T07:41:57","modified_gmt":"2024-10-01T12:41:57","slug":"avoid-these-mistakes-when-naming-your-business","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/avoid-these-mistakes-when-naming-your-business\/","title":{"rendered":"Avoid these devastating technical mistakes when naming your business or brand"},"content":{"rendered":"\n<p>When creating name ideas for a business or brand, the most important focus is always to create a relevant name with strong meaning and positive associations.<\/p>\n\n\n\n<p>Whether the name is descriptive (PayPal, Science Comics, Noodles &amp; Company) or subtle (Tinder, Apple, GreenPeace, Red Bull) a great name sets up your brand positioning.&nbsp;<\/p>\n\n\n\n<p>However, in your search for a powerful name, don&#8217;t forget that function is also critical. A meaningful name that is hard to say, spell, or remember can be <a href=\"https:\/\/www.atom.com\/blog\/avoid-cringey-embarrassing-business-name\/\">devastating to your brand<\/a>.<\/p>\n\n\n\n<p>Before we jump in, if you&#8217;re not a branding professional yet, you may want to take a moment to review&nbsp;<a href=\"https:\/\/www.atom.com\/blog\/business-name-types-with-examples\/\">brand name types<\/a>.&nbsp;<\/p>\n\n\n\n<p>But without further ado, here are the technical naming mistakes to avoid if you want to create a functional name:&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Phrase + Misspelling<\/h2>\n\n\n\n<p>A Phrase should not have a Misspelling (Atom winning name Next Comes Love, would not be recommended as Next Comes Luv or Next Comez Love.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Blend + Misspelling <\/h2>\n\n\n\n<p>A Blend should not have a Misspelling (AdvantEdge is a great blend. AdventEdge and NuAdvantEdge are not).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Double Blends<\/h2>\n\n\n\n<p>Double Blends don&#8217;t make good names (AddVantEdge)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Blend + Difficult Spelling<\/h2>\n\n\n\n<p>Blends should not use words that are difficult to spell (a word like Acquiesce is probably not great for blending).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Complex Misspellings<\/h2>\n\n\n\n<p>Misspellings should be slight and easy to recognize. Lyft and Flickr are strong names, we call this technique creative misspellings. Lyphtt and Flikrr are not.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. 3rd Grade Misspellings<\/h2>\n\n\n\n<p>Misspellings should not look like true mistakes. Conect and Acheive are not strong name suggestions. Anything that resembles a <a href=\"https:\/\/en.oxforddictionaries.com\/spelling\/common-misspellings\">common spelling mistake<\/a> will not make a good name.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Multiple Misspellings<\/h2>\n\n\n\n<p>Names with multiple misspellings are typically not strong name ideas.<\/p>\n\n\n\n<ul><li>Example: Wysr<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8. Ambiguous Pronunciation <\/h2>\n\n\n\n<p>Names, especially abstract names, should not have ambiguous pronunciations. Most vowels have multiple expressions. In a name like Dravona, the &#8220;on&#8221; sound could be pronounced like it is in &#8220;Don&#8221; or &#8220;won&#8221;. Name submissions with this issue should be avoided.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Non-Phonetic Foreign Language Roots<\/h2>\n\n\n\n<p>If your name submission uses Greek roots, stick with ones that are phonetical like Cata and Deca, instead of Chronos (pronounced Crow-know-ce) and Eidos (pronounced &#8230; I&#8217;m not sure). This is true for the use of any foreign language words.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Non-Phonetic Abstract Names<\/h2>\n\n\n\n<p>If you use a made-up word&#8211;an abstract name&#8211;it must sound really nice and be phonetic &#8212; and hopefully short (Itorix.com).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Difficult Blends<\/h2>\n\n\n\n<p>If you use blends, the two words must be obvious. Here&#8217;s a blend that does not work: Creating a name for an aggressive first-person-shooter video game by combing Armageddon and Bloodbath &#8212; ArmBath.com. On the other hand, here is a great blend that is easily understood &#8212; Playformance.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12. No Numbers<\/h2>\n\n\n\n<p>Typically, numerals are not recommended for brand naming; although, companies in some industries can get away with it.<\/p>\n\n\n\n<p>Explore brand name ideas or continue learning about <a href=\"https:\/\/www.atom.com\/blog\/how-to-come-up-with-business-name\/\">how to come up with a name for a business<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When creating name ideas for a business or brand, the most important focus is always to create a relevant name with strong meaning and positive associations. Whether the name is descriptive (PayPal, Science Comics, Noodles &amp; Company) or subtle (Tinder, Apple, GreenPeace, Red Bull) a great name sets up your brand positioning.&nbsp; However, in your [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[833],"tags":[206],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avoid these devastating technical mistakes when naming your business or brand - Atom<\/title>\n<meta name=\"description\" content=\"In your search for a powerful name, don&#039;t forget that function is also critical. 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