{"id":5054,"date":"2021-03-11T14:52:17","date_gmt":"2021-03-11T20:52:17","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=5054"},"modified":"2021-04-02T20:14:13","modified_gmt":"2021-04-03T01:14:13","slug":"top-visual-business-names-branding-expert-picks","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/top-visual-business-names-branding-expert-picks\/","title":{"rendered":"Top Visual Business Names \u2013 Branding Expert Picks"},"content":{"rendered":"\n

By now, it shouldn\u2019t surprise you that the world is filled with millions of businesses. The Kauffman Index estimates that 543,000 new businesses are started monthly. This goes to show that by the end of the year, over 6.5 million businesses would\u2019ve joined the 200 million businesses<\/a> already in existence.<\/p>\n\n\n\n

Thanks to this influx, your business\u2019s ability to attract the attention of customers\u2014an extremely valuable asset\u2014is now, more than ever, hanging by a thread. And if you don\u2019t give it the attention it deserves, your business would lose the interest of its existing customers, and also the ability to attract new ones.<\/p>\n\n\n\n

So, how do you go about creating a brand that\u2019d attract customers? One of the easiest ways is by getting a great brand name, to be specific, a great visual<\/em> brand name.<\/p>\n\n\n\n

Visual brand names are excellent at reducing the time it takes customers to identify and relate with your business by giving your brand a unique visual identity in a crowded market.<\/p>\n\n\n\n

With visual brand names, it\u2019s easier for customers to understand your brand\u2019s story and motivation, because visual names reveal the possibilities your business can deliver.<\/p>\n\n\n\n

Red Bull\u2019s Visually Active Brand <\/strong><\/h2>\n\n\n\n

In the ’80s, Red Bull introduced a new product category into the market, and quickly rose to prominence. But this didn\u2019t just happen because it had an aggressive marketing strategy but also because its brand name was exciting, and visually communicated the brand\u2019s core message, \u2018\u2026 giving wings\u2019<\/em>.<\/p>\n\n\n\n

Today, the success of Red Bull\u2019s<\/a> visual brand and superb marketing can be felt across the world. Over 80 billion cans have been sold since it started operation in 1987. In 2019 alone; the brand sold 7.5 billion cans, that\u2019s almost a can of Red Bull for every person in the world.<\/p>\n\n\n\n

Why Visual Brand Names?<\/strong><\/h2>\n\n\n\n

Take a long look at any entrepreneur ready to set up shop after creating an exciting business, and chances are you\u2019d find immense enthusiasm and unquenchable zeal.<\/p>\n\n\n\n

But even though these positive emotions are great for business\u2014the sad reality is\u2014customers, who\u2019ve never tried your business, cannot appreciate your positive energy, let alone your awesome product.<\/p>\n\n\n\n

And this is where visual brand names come to the rescue. Visual brand names work by creating a clear picture that helps the imagination of your prospective customers.<\/p>\n\n\n\n

Visual names rely on impressions of physical things and objects, and links them to your business in such a smooth way that there\u2019s almost no need for a logo.  <\/p>\n\n\n\n

Great Examples of Visual Brand Names<\/strong><\/h2>\n\n\n\n

The beauty of visual brand names lies in the fact that they rely on creating an impression by connecting your business to things in the real world. And a lot of businesses have profited from them.<\/p>\n\n\n\n

And just in case you\u2019re starting a business, and need great business name ideas<\/a> that’d inspire you to craft amazing visual names to paint your brand in brilliant colors, then take a look at this expert-curated list and get inspired.<\/p>\n\n\n\n