{"id":8153,"date":"2024-03-13T03:55:45","date_gmt":"2024-03-13T08:55:45","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=8153"},"modified":"2025-06-27T02:56:27","modified_gmt":"2025-06-27T07:56:27","slug":"what-is-domain-parking","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/","title":{"rendered":"What is Domain Parking &amp; How Does it Work?"},"content":{"rendered":"\n<p>Photo By: <a href=\"https:\/\/www.pexels.com\/@jimbear\/\">Jimmy&nbsp;Chan<\/a> courtesy of <a href=\"https:\/\/www.pexels.com\/photo\/photo-of-porsche-cayenne-on-parking-lot-2612855\/\">Pexel.com<\/a><\/p>\n\n\n\n<p>We\u2019ve all seen some bad parking in our time. The Ferarri with no disability badge parked across two accessible parking spaces. The pickup truck blocking in the Mini Cooper.&nbsp;<\/p>\n\n\n\n<p>But what about good parking? What about parking that\u2019s so good it makes you money?<\/p>\n\n\n\n<p>This is domain parking, a practice that monetizes unused domain names to create a valuable income stream. And it has nothing to do with cars.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re a domain investor with a portfolio of domain names, or a business founder holding on to that perfect name, domain parking can create cash flow before you sell or use your domains.<\/p>\n\n\n\n<p>This parking is firmly inside the lines. Let\u2019s find out what domain parking is and how it works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Domain Parking?<\/h2>\n\n\n\n<p>Doman parking, sometimes called cash parking, is the practice of monetizing an inactive web domain through ads. It works by placing contextually relevant ads on the domain, while that domain is held before being sold or used for a website. Say you own HappyPaws.com, for example. You might use the URL to advertise pet products, puppy training, or cat food, on the basis that it\u2019s likely to be visited by animal lovers.&nbsp;<\/p>\n\n\n\n<p>Domain parking provides a solution for people who are waiting for the right buyer for their domain. Domains are the real estate of the internet, and like real estate, good domains provide a home for businesses. But before those businesses find them, they can be parked!<\/p>\n\n\n\n<p>The best-quality domains are in high demand. These are premium domains \u2014 made up of single or combined English-language words, featuring on-trend suffices and paired with a <a href=\"https:\/\/www.atom.com\/blog\/why-are-io-domains-expensive\/\">strong TLD like .com or .io<\/a>. This makes domain names a strong asset and they are likely to appreciate. With domain parking, you earn money from renting out the space you own before you sell them. Just like you\u2019d rent out the condos in your property portfolio before you sell them, domain parking monetizes a long-term investment in the short term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the Benefits of Domain Parking?<\/h2>\n\n\n\n<p>The main benefit of domain parking is that it creates cash flow for domain investors. It allows short-term profit from the domains you own, to facilitate a long-term domain investing strategy.<\/p>\n\n\n\n<p>A broad portfolio domain investing strategy requires holding some <a href=\"https:\/\/www.atom.com\/blog\/why-are-premium-domains-so-expensive\/\">high-value domains<\/a> until the right buyer comes along. Some domain investors might even own hundreds of domains, which creates long-term costs associated with domain registration and web hosting.<\/p>\n\n\n\n<p>Cash parking creates an income stream that offsets these costs and even generates a passive income stream.<\/p>\n\n\n\n<p>Let\u2019s take a closer look at why people domain park to see all the benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Do People Park Domains?<\/strong><\/h3>\n\n\n\n<p>While domain parking is usually about making money from a held domain, there are several reasons why people do it.<\/p>\n\n\n\n<ul>\n<li><strong>Offset domain investment costs. <\/strong>Domain parking generates cash flow for domain investors, off-setting domain costs <a href=\"https:\/\/www.atom.com\/blog\/domain-renewal\/\">such as registration and renewal<\/a> and allowing them to reinvest profits in new domains. Strong domains may be held for years before the right buyer comes along. Cash parking turns an otherwise static asset into a valuable income stream.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Generate passive income. <\/strong>Some domains may generate enough traffic that the income from a cash parking strategy creates a passive income stream. In this case, it might be more beneficial to hold the domain indefinitely, profiting from the ad revenue it generates, rather than selling the domain. This creates passive income for domain investors.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Reserve a domain that they want to use later. <\/strong>Someone may have a business idea for the future but lack the time of investment to realize it immediately. If they know the name they need for their business they will register the domain, but not have an immediate use for it. Domain parking allows future domain users to reserve a domain they\u2019ll need, and monetize it.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Redirect traffic to another website. <\/strong>Domain parking can also be used to redirect traffic to another, functioning website. If the parked domain receives significant traffic through <a href=\"https:\/\/nealschaffer.com\/seo-keywords\/\">keyword relevance<\/a> or proximity of spelling to other popular websites, this traffic can be channeled to another website for revenue, SEO, or exposure benefits.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Does Domain Parking Work?<\/h2>\n\n\n\n<p>Interested in domain parking? Let\u2019s take a closer look at how it works.<\/p>\n\n\n\n<p><strong>Choosing Valuable Domains<\/strong><\/p>\n\n\n\n<p>You can monetize any domain through domain parking \u2014 including those you already own \u2014 but certain domains will be more profitable based on the traffic they generate and the keywords they are related to. Generally, there are three kinds of domain that create value. These are:<\/p>\n\n\n\n<p><strong>New domains: <\/strong>New domains are those that haven\u2019t been registered by anyone, and they\u2019re very affordable (between $10 and $60 per year). If you can find new domains with strong keyword relevance, these domains might generate enough traffic to offset registration fees and create a passive income through cash parking.<br><br>While most strong domains are already taken, you might get lucky and find new domains for emerging industries or with off-beat TLDs. If you watch the domain market closely and research high-volume keywords, opportunities for new domains will emerge.<\/p>\n\n\n\n<p><strong>Expired domains: <\/strong><a href=\"https:\/\/www.atom.com\/blog\/dropped-expired-domains\/\">Expired domains<\/a> are domains whose registration has lapsed because the previous owner no longer wished to use the domain. These domains often have ready-made traffic and strong SEO, making them a valuable asset for domain parking.<\/p>\n\n\n\n<p><strong>Currently Owned Domains: <\/strong>Lastly, monetizing the domains you already own through domain parking is a no-brainer. If you\u2019ve been in the domain investing biz for a while, you likely have a strong portfolio of domains, many featuring popular keywords for high-value industries.<\/p>\n\n\n\n<p>As you hold these domains for potential sale, placing relevant ads will create an income stream that supports your investment portfolio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Receiving Traffic<\/strong><\/h3>\n\n\n\n<p>As we\u2019ve seen, the best domains for domain parking will receive organic traffic based on keyword or industry relevance and misspelled searches. With strong domains, this organic traffic alone will be enough to create a revenue stream.&nbsp;<\/p>\n\n\n\n<p>To improve traffic to your domain, you could also consider promoting your domain name through social media, and by strengthening the domain\u2019s SEO with an optimized landing page including appropriate keywords and by building backlinks.<\/p>\n\n\n\n<p>Some cash parking services include paid advertising for your domain to increase traffic, clicks, and profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monetizing Traffic Through Ads<\/strong><\/h3>\n\n\n\n<p>To profit from the traffic to your parked domain, you\u2019ll need a basic landing page and embedded ads. Every time a visitor to your domain clicks on your ad, you\u2019ll receive payment.<\/p>\n\n\n\n<p>The ads on your domain should be related to the industry and keywords in the domain name. For example, if your domain is xyzcat.com, pet care and pet insurance ads will be relevant and you can also consider including ads for car services, due to the likely misspelling between cat and car.<\/p>\n\n\n\n<p>Your ads should be highly tailored to the domain itself \u2014 better relevance will mean more clicks, and more profit from your parked domain.<\/p>\n\n\n\n<p>Domain parking services, and <a href=\"https:\/\/www.atom.com\/blog\/what-is-a-domain-registrar\/\">some domain registrars<\/a>, offer a cash parking service for either a small fee or a percentage of income. These services use an automated process to identify the most relevant ads for your domain and provide a ready-made landing page to be hosted there.<\/p>\n\n\n\n<p>Domain parking services streamline the domain parking process. It\u2019s the easiest way to make money from your domains and creates a truly passive income stream as the parked domain is managed by the domain parking service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<p>Domain parking is a great strategy for anyone with unused domain names. It\u2019s easy to set up and can create a valuable income stream to offset domain costs or even create a passive income.<\/p>\n\n\n\n<p>Look at the domains you own and see where you could find value in domain parking. You could profit from any domain with even a small amount of traffic, and an innocuous misspelling of a popular website could generate substantial income.<\/p>\n\n\n\n<p>Out of all the parking in the world, domain parking is perfectly parallel. So it\u2019s time to expand your portfolio: <a href=\"https:\/\/www.Atom.com\/premium-domains-for-sale\/all\">check out Atom\u2019s Premium Domain Marketplace<\/a> today, where the domain names for sale have been selected for their strength, credibility, and brandability by domain experts.<\/p>\n\n\n\n<p>These names are powerful assets for your business or investment portfolio and can generate substantial revenue through a domain parking strategy before you put them to use.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doman parking, sometimes called cash parking, is the practice of monetizing an inactive web domain through ads. It works by placing contextually relevant ads on the domain, while that domain is held before being sold or used for a website. Say you own HappyPaws.com, for example. You might use the URL to advertise pet products, puppy training, or cat food, on the basis that it\u2019s likely to be visited by animal lovers.\u00a0<\/p>\n","protected":false},"author":110,"featured_media":8155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1137],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Domain Parking &amp; How Does it Work?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Domain Parking &amp; How Does it Work?\" \/>\n<meta property=\"og:description\" content=\"Doman parking, sometimes called cash parking, is the practice of monetizing an inactive web domain through ads. It works by placing contextually relevant ads on the domain, while that domain is held before being sold or used for a website. Say you own HappyPaws.com, for example. You might use the URL to advertise pet products, puppy training, or cat food, on the basis that it\u2019s likely to be visited by animal lovers.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/\" \/>\n<meta property=\"og:site_name\" content=\"Atom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T08:55:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T07:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lotte Reford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atomhq\" \/>\n<meta name=\"twitter:site\" content=\"@atomhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lotte Reford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/\"},\"author\":{\"name\":\"Lotte Reford\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/792a6d69bb4c14dc8d29d4e18809f51d\"},\"headline\":\"What is Domain Parking &amp; How Does it Work?\",\"datePublished\":\"2024-03-13T08:55:45+00:00\",\"dateModified\":\"2025-06-27T07:56:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/\"},\"wordCount\":1417,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg\",\"articleSection\":[\"Domains\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/\",\"url\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/\",\"name\":\"What is Domain Parking & How Does it Work?\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg\",\"datePublished\":\"2024-03-13T08:55:45+00:00\",\"dateModified\":\"2025-06-27T07:56:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg\",\"contentUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg\",\"width\":1200,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Domain Parking &amp; How Does it Work?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/blog\/#website\",\"url\":\"https:\/\/www.atom.com\/blog\/\",\"name\":\"Atom\",\"description\":\"Insights from 50,000+ Domain, Naming and Branding Projects\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\"},\"alternateName\":\"Atom.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/blog\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Atom.com\",\"url\":\"https:\/\/www.atom.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png\",\"contentUrl\":\"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png\",\"width\":766,\"height\":226,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/atomhq\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\",\"https:\/\/www.instagram.com\/workwithatom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/792a6d69bb4c14dc8d29d4e18809f51d\",\"name\":\"Lotte Reford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a795365e1b285e59286d0cbaa51d3a75?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a795365e1b285e59286d0cbaa51d3a75?s=96&d=mm&r=g\",\"caption\":\"Lotte Reford\"},\"url\":\"https:\/\/www.atom.com\/blog\/author\/lotte-reford\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Domain Parking & How Does it Work?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/","og_locale":"en_US","og_type":"article","og_title":"What is Domain Parking & How Does it Work?","og_description":"Doman parking, sometimes called cash parking, is the practice of monetizing an inactive web domain through ads. It works by placing contextually relevant ads on the domain, while that domain is held before being sold or used for a website. Say you own HappyPaws.com, for example. You might use the URL to advertise pet products, puppy training, or cat food, on the basis that it\u2019s likely to be visited by animal lovers.\u00a0","og_url":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/","og_site_name":"Atom","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2024-03-13T08:55:45+00:00","article_modified_time":"2025-06-27T07:56:27+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg","type":"image\/jpeg"}],"author":"Lotte Reford","twitter_card":"summary_large_image","twitter_creator":"@atomhq","twitter_site":"@atomhq","twitter_misc":{"Written by":"Lotte Reford","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/"},"author":{"name":"Lotte Reford","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/792a6d69bb4c14dc8d29d4e18809f51d"},"headline":"What is Domain Parking &amp; How Does it Work?","datePublished":"2024-03-13T08:55:45+00:00","dateModified":"2025-06-27T07:56:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/"},"wordCount":1417,"publisher":{"@id":"https:\/\/www.atom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg","articleSection":["Domains"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/","url":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/","name":"What is Domain Parking & How Does it Work?","isPartOf":{"@id":"https:\/\/www.atom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg","datePublished":"2024-03-13T08:55:45+00:00","dateModified":"2025-06-27T07:56:27+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/blog\/what-is-domain-parking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#primaryimage","url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg","contentUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-jimmy-chan-2612855-1.jpg","width":1200,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/blog\/what-is-domain-parking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Domain Parking &amp; How Does it Work?"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/blog\/#website","url":"https:\/\/www.atom.com\/blog\/","name":"Atom","description":"Insights from 50,000+ Domain, Naming and Branding Projects","publisher":{"@id":"https:\/\/www.atom.com\/blog\/#organization"},"alternateName":"Atom.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/blog\/#organization","name":"Atom","alternateName":"Atom.com","url":"https:\/\/www.atom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png","contentUrl":"https:\/\/www.atom.com\/blog\/wp-content\/uploads\/2024\/04\/Atom-03.png","width":766,"height":226,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/atomhq","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom","https:\/\/www.instagram.com\/workwithatom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/792a6d69bb4c14dc8d29d4e18809f51d","name":"Lotte Reford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a795365e1b285e59286d0cbaa51d3a75?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a795365e1b285e59286d0cbaa51d3a75?s=96&d=mm&r=g","caption":"Lotte Reford"},"url":"https:\/\/www.atom.com\/blog\/author\/lotte-reford\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/8153"}],"collection":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/comments?post=8153"}],"version-history":[{"count":6,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/8153\/revisions"}],"predecessor-version":[{"id":11408,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/posts\/8153\/revisions\/11408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/media\/8155"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/media?parent=8153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/categories?post=8153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/blog\/wp-json\/wp\/v2\/tags?post=8153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}