{"id":8537,"date":"2024-06-27T09:46:51","date_gmt":"2024-06-27T14:46:51","guid":{"rendered":"https:\/\/www.atom.com\/blog\/?p=8537"},"modified":"2024-09-23T08:50:25","modified_gmt":"2024-09-23T13:50:25","slug":"new-verizon-logo-positive-reaction-from-70-of-consumers","status":"publish","type":"post","link":"https:\/\/www.atom.com\/blog\/new-verizon-logo-positive-reaction-from-70-of-consumers\/","title":{"rendered":"New Verizon Logo: Positive Reaction from 70% of Consumers"},"content":{"rendered":"\n<p>At a glance:<\/p>\n\n\n\n<ul>\n<li>70% of people have a positive response to the new logo.<\/li>\n\n\n\n<li>But 40% of people agree it looks too much like Netflix\u2019s logo.<\/li>\n<\/ul>\n\n\n\n<p><strong>Objective:<\/strong> Verizon are chasing freshness and vibrancy with their flashy new logo. But how are consumers reacting to an update to this controversial brand?<\/p>\n\n\n\n<p><strong>Question one:<\/strong> What do you think of the new Verizon logo?<\/p>\n\n\n\n<ul>\n<li>I love it!<\/li>\n\n\n\n<li>I like it<\/li>\n\n\n\n<li>I neither like nor dislike it<\/li>\n\n\n\n<li>I dislike it<\/li>\n\n\n\n<li>I hate it!<\/li>\n<\/ul>\n\n\n\n<p><strong>Question two: <\/strong>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<ul>\n<li>Freshness<\/li>\n\n\n\n<li>Vibrancy<\/li>\n\n\n\n<li>Friendliness<\/li>\n\n\n\n<li>Unfriendliness<\/li>\n\n\n\n<li>It looks too much like Netflix<\/li>\n\n\n\n<li>Other<\/li>\n<\/ul>\n\n\n\n<p><strong>Audience: <\/strong>A general panel of American consumers aged 16 \u2013 64.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul>\n<li>70% of people have a positive response to the new logo.<\/li>\n\n\n\n<li>But 40% of people agree it looks too much like Netflix\u2019s logo.<\/li>\n<\/ul>\n\n\n\n<p>What do you think of the new Verizon logo?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfaR4kLjCEwDnyoXzb8Kk4FEspuTr162AznB01HjkVZeJbhzwnAlozdPjcTjblpkwc5FJ5NOzNFmWBKth4hqQYJW9246GuZ4yNxglfALVMmOPXveaoomDHtWhGVATdEHYMnUTi4oL1NHhPxw5nOORI0wHOI?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcXXWEwRjjVCrjO_VNs-scI4SNat5-IgsCLRSHCCmaHee-wUHjKd4B3keWn0UGcOzmZKL2xu6CD9e3AskLbvUkEsDpQstWSXiOc_i-MKct5IheUhaNRQX52XlUSSkBE68uO3e3FKvv9An_kdKLtnggEvCHo?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><strong><br><\/strong><\/h2>\n\n\n\n<ul>\n<li>Men are more likely to think the similarities with Netflix\u2019s logo are too much: 45.2% vs 36.2%.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\n\n\n\n<p>What do you think of the new Verizon logo?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf_0Hy7GCpZVNeJGQEyQ_lwWyFFHly3JA9ve2buFhqsiVa9O8MdyZstDZhvwNKoFovVYNw3inTtKtqrNeagGdQfzpe_JOVXjtqwe5IPeWXdfgMofMq5qjBDxb6u68oaxse61bWlRJVNUX1mbGoAifrm159T?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc49bWVOfqjkXIFOJEEjYTa3GRqQGoXa0RMSueZ81J-i8cdRzZCtzI1EfkqYIesr9ST0ETANHsn7SGMXMcZgUPCjvvr584mIniYeZiIkZBAPNuipRSSUUv7Q9EnhBPLWpg-dZVQtYqDTOafjOTljuo7K7Mq?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\n\n\n\n<p>What do you think of the new Verizon logo?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfizwVEktkQCAWMaZZcKgkOMNqUgMBT45e4qFm-J0DBSTm3N0LjkCJ3WUZlkuAaR9KWYl1h_S7GXbA7MiREycvUY-EEEkwM-QmspPOh_1udObNRkYUM_z7DtqvTYQprpB_5Ur1nmXq1T1pf82B2ewgMCuLh?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf6cgRrPycVxCMfr8-MJIWpro2I8sEDiNURJDgwNHfptAFtQhdbyptlhSU43Ki8GaNAjvsoCEXCmmQQYBEGDaJhySCMT3oHS0yaxgb3MI9PqZOWye-Cp-UaQ7IrjDFo1af9q-z6pqTZ5eEuRaTz0Il0IbQ?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\n\n\n\n<ul>\n<li>Biggest hit is among younger audiences: 86.7% of 16 &#8211; 35s like it or love it.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>16 &#8211; 24<\/strong><\/h3>\n\n\n\n<p>What do you think of the new Verizon logo?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdwRbvKz34WpwVgmFQsHEIbdosgZwF-FWgmEoE4ZXEc8nbEYuOyr7w7qeHtbKmvZbEQHxvct60QYd_HY4BFvDPmp17VpwPJppaiL5hpDa0lE3fD4dlz4WVXyueTAtThxWUBzZF5s7_DAvEsuiM-iEPYY0XB?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcO1yXEGGkxP7fk8GXYHzh0zWTQjDJr98tnOXezpgEpDU67TUl4iauQxJAxAyLixI6yKvgfVpb8UvTeqH1V1rMMzr37GpE0r7Cqefenm3tWXu4am2oIRzHVzQEbeOz1cKpbQxiW_CCQM0YHZKRd7ag6qQo?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>25 &#8211; 34<\/strong><\/h3>\n\n\n\n<p>What do you think of the new Verizon logo?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdO2TH47xzhkm0ogD0E5ksUhvu7PY3u1t0uqq-NyoyhCZ4fvHhSZmfA6ZcnB8vXoEq9jOFEiEOM2p4Twg_N7PrdwAzy-DS4FfJsjpoQSg04cDFD-fl0CGk25FkmGA6nkbpwwKsxv7vl24eQR3XVHs0X2pk?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXckAoqTXtOpV_ttSL4I1yxfkCp6mOQ2_f_44tyfwluaHLjS_Ju-AgobPsAz6O7uOT9k4tHeY698IbtivbgSXHTKPMm3hMSC7klgGvGa1LRwx0-AJZzJkRthKaXN3qVyxK5OmZLCOvmIAHTMAF3h3dwgKZGp?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 44<\/strong><\/h3>\n\n\n\n<p>What do you think of the new Verizon logo?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfp5SqI_9tZkJErB2HXdJAnk46bbaWmg2KEaHrkbopkG2biGF5GYiZCNaZYU_5vDcnd0Ba7zrbroW6VXaVYq1zjCqlKf5wDI68ewuObrdGwnShtdaAAmcUDcv60bkcSWji6-qXECg8-xmAp4kYpK5gh6mJp?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdAgG0A0KjQfWKmHjUhWryq8IUgM9R6FWGacquHdkrwkrU85EMrz_gYS0hQSugTYj7JCGbxyJNOB6fD4bvsMenvQ_qgdi6XZ-gaEk_97i2pGgXBD3C66yMmTf5WSS4cf9VMcVSD7PoDSEn96YJBQ59v36FQ?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>45 &#8211; 54<\/strong><\/h3>\n\n\n\n<p>What do you think of the new Verizon logo?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfb1d91fRJaFlHaQl__E1ukWaTfLRUoP7jZpwe3Hghr16pXnrs6bjSixhyP7k57vGdnrJHXvWbjSxQXptFpNxZhM4F64eNE-QLLUcCPOz4RbBAW3c1h6aPYdhVeWt5FZqNtMH2o3_NIHNGR7esJOi9jvayA?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfvexEPVQL_RDvkjdGUm2sMKv-8rbwdVthuqf01zjD4yy21xTBrXwrI7XsLjlO5W_18Lz0cYVY-VMnlfIx63KEt9tEnX68RbUYUtZM_gKl5_20TDqmOuEgoy9xQ7E6WkEimXXQf9aUZPo3bqGviMcDM2rE?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\n\n\n\n<p>What do you think of the new Verizon logo?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf2f14cAUPDYLzxxq7Yq3MQIJbPqBm6Ux3S-u0pgBz6OVSnFyMkMqhPyI6Jjp2f7FG0kPtNa9Zk2HUn3GAUfaN1Ak8wwqNX-1evt0uYlx9IvbTx5bzapFwqLS-i7XCgtdG0Bw1pgIvsHc8kupodzoQWOa83?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>What does Verizon&#8217;s new logo evoke for you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf-vlc1KggZfrlgdzg4NBPZbzYTfXervj2lPz2qdXGHtiftqo85JKiNjBPh0WlNAJN135OB_1oPvHWlkDbp-A5WYp-bIl1WBl4G1j0uQcXW9jEO5Wdxzq0kpwZWLijlJvFGaU0-k1gimA6H0p3mNqcaT4sj?key=J5gh12X607K2j9vy-0fcPg\" alt=\"\"\/><\/figure>\n\n\n\n<p>If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer and branding topics, contact Atom\u2019s Communications Lead <a href=\"mailto:lotte@www.atom.com\">Lotte Reford<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verizon are chasing freshness and vibrancy with their flashy new logo. But how are consumers reacting to an update to this controversial brand?<\/p>\n","protected":false},"author":111,"featured_media":10254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[836],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Verizon Logo: Positive Reaction from 70% of Consumers - Atom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/blog\/new-verizon-logo-positive-reaction-from-70-of-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Verizon Logo: Positive Reaction from 70% of Consumers - Atom\" \/>\n<meta property=\"og:description\" content=\"Verizon are chasing freshness and vibrancy with their flashy new logo. 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