1.0AtomRadarhttps://www.atom.com/radarThom Davieshttps://www.atom.com/radar/author/tcgdavies/AtomRadar AI 60% Prefer Natural Language Search: Consumers Love AI Search — and They Love it More When They Don’t Think of it as AIrich600338<blockquote class="wp-embedded-content" data-secret="lVElBTY5Cz"><a href="https://www.atom.com/radar/ai-search/">60% Prefer Natural Language Search: Consumers Love AI Search — and They Love it More When They Don’t Think of it as AI</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.atom.com/radar/ai-search/embed/#?secret=lVElBTY5Cz" width="600" height="338" title="“60% Prefer Natural Language Search: Consumers Love AI Search — and They Love it More When They Don’t Think of it as AI” — AtomRadar" data-secret="lVElBTY5Cz" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.atom.com/radar/wp-content/uploads/2025/07/igor-omilaev-FHgWFzDDAOs-unsplash-scaled.jpg25601440AI-powered search offers consumers the ability to search for products using their own words and natural language, rather than reducing their needs and desires to relevant keywords. We wanted to find out whether consumers felt that using natural language in search was a valuable addition to the online shopping experience.