1.0AtomRadarhttps://www.atom.com/radarThom Davieshttps://www.atom.com/radar/author/tcgdavies/AtomRadar Domains Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shoppingrich600338<blockquote class="wp-embedded-content" data-secret="KF2Y4pzcmt"><a href="https://www.atom.com/radar/impact-of-premium-domains/">Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.atom.com/radar/impact-of-premium-domains/embed/#?secret=KF2Y4pzcmt" width="600" height="338" title="“Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping” — AtomRadar" data-secret="KF2Y4pzcmt" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.atom.com/radar/wp-content/uploads/2026/02/premium-domains-impact-scaled.jpg25601707In an increasingly complex digital world, consumers are careful about where they enter their personal information and credit card details. For e-commerce brands, or indeed any brand selling online, building trust and credibility among consumers is an essential part of the process. We asked consumers how premium domains impact their sense of comfort and concerns about fraud to aid new brands build maximum trust online.