1.0AtomRadarhttps://www.atom.com/radarThom Davieshttps://www.atom.com/radar/author/tcgdavies/AtomRadar Domains Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand Namerich600338<blockquote class="wp-embedded-content" data-secret="s6tTTYTgZA"><a href="https://www.atom.com/radar/risks-of-non-com/">Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand Name</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.atom.com/radar/risks-of-non-com/embed/#?secret=s6tTTYTgZA" width="600" height="338" title="“Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand Name” — AtomRadar" data-secret="s6tTTYTgZA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.atom.com/radar/wp-content/uploads/2025/11/domains-scaled.jpg25601706.com domains are premium online real estate, but as alternative top-level domains from .ai to .xyz become increasingly normalised, brands have more choice than ever over their online home. While these domain extensions present opportunities for brand positioning and can be paired with super-short, memorable names, they can also pose problems. To help brands build domain strategy and for long-term risk planning, we sought to find out how founders perceive the risks of not owning the .com version of your domain name.