{"version":"1.0","provider_name":"AtomRadar","provider_url":"https:\/\/www.atom.com\/radar","author_name":"Grant Polachek","author_url":"https:\/\/www.atom.com\/radar\/author\/grant\/","title":"AtomRadar Essential Insights: Our Data-Backed Guide to Branding","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IQPhGrIqVJ\"><a href=\"https:\/\/www.atom.com\/radar\/branding-data-and-insights\/\">Essential Insights: Our Data-Backed Guide to Branding<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.atom.com\/radar\/branding-data-and-insights\/embed\/#?secret=IQPhGrIqVJ\" width=\"600\" height=\"338\" title=\"&#8220;Essential Insights: Our Data-Backed Guide to Branding&#8221; &#8212; AtomRadar\" data-secret=\"IQPhGrIqVJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.atom.com\/radar\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/core-branding-research-scaled-1.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"Our objective is to help new and rebranding businesses make informed decisions about their brand identity. To do so, we assessed consumer perceptions of brand aspects, including brand tone, branding trends and color psychology. Additionally, we explored how consumers define and value brand mission and authenticity."}