{"version":"1.0","provider_name":"AtomRadar","provider_url":"https:\/\/www.atom.com\/radar","author_name":"Thom Davies","author_url":"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/","title":"AtomRadar Domains Domain Dealbreakers: Exact-Match Domains are #1 for One-Quarter of Consumers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"D0GPnpavAH\"><a href=\"https:\/\/www.atom.com\/radar\/domain-dealbreakers\/\">Domain Dealbreakers: Exact-Match Domains are #1 for One-Quarter of Consumers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.atom.com\/radar\/domain-dealbreakers\/embed\/#?secret=D0GPnpavAH\" width=\"600\" height=\"338\" title=\"&#8220;Domain Dealbreakers: Exact-Match Domains are #1 for One-Quarter of Consumers&#8221; &#8212; AtomRadar\" data-secret=\"D0GPnpavAH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.atom.com\/radar\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/05\/consumer-domain-dealbreakers-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"New brands with bootstrapped budgets have to compromise. With many conflicting pressures on your name and brand, including length, memorability, and domain extension, knowing the domain dealbreakers for your audience are essential. To help brands and founders get the big thing right, we asked a representative audience of American consumers for the single biggest trust impactor."}