{"version":"1.0","provider_name":"AtomRadar","provider_url":"https:\/\/www.atom.com\/radar","author_name":"Thom Davies","author_url":"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/","title":"AtomRadar Domains Recognized Domain Extensions Strengthen Brand Trust: 2025 Domain Familiarity Research","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"HJINxuu5Zo\"><a href=\"https:\/\/www.atom.com\/radar\/domain-familiarity-and-trust\/\">Recognized Domain Extensions Strengthen Brand Trust: 2025 Domain Familiarity Research<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.atom.com\/radar\/domain-familiarity-and-trust\/embed\/#?secret=HJINxuu5Zo\" width=\"600\" height=\"338\" title=\"&#8220;Recognized Domain Extensions Strengthen Brand Trust: 2025 Domain Familiarity Research&#8221; &#8212; AtomRadar\" data-secret=\"HJINxuu5Zo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.atom.com\/radar\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/01\/shutterstock_2476248065-2048x1365-1.jpg","thumbnail_width":2048,"thumbnail_height":1365,"description":"With the rise in alternative top-level domains, new and rebranding businesses have more choice than ever in domain extension. Locating a website at a non-.com extension is a key choice some brands must make, and can significantly impact how consumers perceive your brand. We set out to explore the relationship between domain familiarity and brand trust across different demographics."}