{"version":"1.0","provider_name":"AtomRadar","provider_url":"https:\/\/www.atom.com\/radar","author_name":"Thom Davies","author_url":"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/","title":"AtomRadar Naming Avoid These Naming Mistakes: The Most Common Naming Mistakes Seen by Customers and Investors","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rC8z0ktRV5\"><a href=\"https:\/\/www.atom.com\/radar\/naming-mistakes\/\">Avoid These Naming Mistakes: The Most Common Naming Mistakes Seen by Customers and Investors<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.atom.com\/radar\/naming-mistakes\/embed\/#?secret=rC8z0ktRV5\" width=\"600\" height=\"338\" title=\"&#8220;Avoid These Naming Mistakes: The Most Common Naming Mistakes Seen by Customers and Investors&#8221; &#8212; AtomRadar\" data-secret=\"rC8z0ktRV5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.atom.com\/radar\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/01\/shutterstock_2496971389-2048x1365-1.jpg","thumbnail_width":2048,"thumbnail_height":1365,"description":"Brand names must convey multiple messages to consumers, including purpose and personality, without becoming overly complicated or hard to remember. It\u2019s easy to get wrong \u2014 and we wanted to find out which naming mistakes consumers encountered most often. This can guide brands towards better names in the eyes of their customers, and get them one step ahead of competitors."}