{"id":1279,"date":"2024-11-04T12:14:39","date_gmt":"2024-11-04T12:14:39","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=944"},"modified":"2024-11-21T14:28:14","modified_gmt":"2024-11-21T14:28:14","slug":"biggest-branding-trends-for-2025","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/","title":{"rendered":"Research Revealing the Biggest Branding Trends for 2025"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Men are more likely to call AI branding interesting.<\/li>\r\n\r\n\r\n\r\n<li>Mission-based branding is most interesting to Millennials.<\/li>\r\n\r\n\r\n\r\n<li>Humanized branding (e.g., hand-written fonts and illustration) is seen as the most different (39%).<\/li>\r\n\r\n\r\n\r\n<li>Branding featuring AI is now the most overused, and 43% now see it often (up from 38%).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> Our <a href=\"https:\/\/www.atom.com\/radar\/update-2024-branding-trends-survey\/\">mid-2024 branding trend survey<\/a> revealed a preference for bright, bold branding and showed that consumers are tiring of absurdist and silly branding. With 2025 just around the corner, we\u2019re checking in on consumer perceptions, expectations, and the trends they see the most.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question one:<\/strong> Rank the following branding trends from most to least impactful for a brand you\u2019re considering a purchase with.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Branding trends surveyed:<\/strong> Minimalism, Nostalgia, Mission-driven, Bright, bold&nbsp; branding, Humanized branding (hand-written fonts, illustration, etc), Playful or silly branding, Branding featuring AI.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question two:<\/strong> How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Overused<\/li>\r\n\r\n\r\n\r\n<li>Different<\/li>\r\n\r\n\r\n\r\n<li>Interesting<\/li>\r\n\r\n\r\n\r\n<li>Uninspiring<\/li>\r\n\r\n\r\n\r\n<li>Neutral<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Question three:<\/strong> How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Very often<\/li>\r\n\r\n\r\n\r\n<li>Often<\/li>\r\n\r\n\r\n\r\n<li>A few times<\/li>\r\n\r\n\r\n\r\n<li>Rarely<\/li>\r\n\r\n\r\n\r\n<li>Never<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Audience: <\/strong>A representative panel of American consumers aged 18 \u2013 64.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Bright, bold branding is still the most interesting (57%).<\/li>\r\n\r\n\r\n\r\n<li>Humanized branding (e.g., hand-written fonts and illustration) is seen as the most different (39%).<\/li>\r\n\r\n\r\n\r\n<li>Branding featuring AI is now the most overused, and 43% now see it often (up from 38%).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Rank the following branding trends from most to least impactful for a brand you\u2019re considering a purchase with.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">From most to least impactful, consumers chose:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/Atom-Graphics-1-1024x819.png\" alt=\"\" class=\"wp-image-945\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/strong><\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17eb3a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17eb3a1\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcAbxEO2Vrea_OTKHySpZ230QTF-Tf3V_LFNTQz28U1RoPPkoxI9l5lhfI2iKqmUlIFzrwnrLAG3IqMAOJ9z6f6q3rlG76v_qKfWfIFuPB1pi7xo1LHpO7q25Mqqm3PclELgKGn7d1rWxpoGVozzjw7O2Pb?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>How often have you come across the following branding trends within the last 3 months?<\/strong><\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17eb646&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17eb646\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfIBEq-H9Fud-eO08wkJ-5FnFdPIEbXrnblZKI30MxMVf_9m4KKkoR6o6oNDxGoQ0Pm9a1jtvciLIR97vsbKe8P_bwoMyQJwD_m3SpJFyivrUDISN51_5APs1jN8CzA48TPl-XV507YaE7xaUhKD0rrVTZT?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-text-color has-accent-1-color has-alpha-channel-opacity has-accent-1-background-color has-background\"\/>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Any questions? Let our research support your next article \u2014 completely free<\/strong> (some limitations apply).<\/p>\r\n\r\n\r\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-9843bef9-99f1-49a3-9ad6-56d774e0ac22 wpforms-render-modern\" id=\"wpforms-612\"><form id=\"wpforms-form-612\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"612\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/radar\/wp-json\/wp\/v2\/posts\/1279\" data-token=\"bf4695e1136d9ed02619a85ea06a3e20\" data-token-time=\"1782615063\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-612-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_0\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-612-field_0\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][0]\" aria-errormessage=\"wpforms-612-field_0-error\" required><\/div><div id=\"wpforms-612-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_1\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-612-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-612-field_1-error\" required><\/div><div id=\"wpforms-612-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-612-field_2\">Message <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><textarea id=\"wpforms-612-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" aria-errormessage=\"wpforms-612-field_2-error\" required><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"612\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/1279\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-612\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\r\n\r\n\r\n<hr class=\"wp-block-separator has-text-color has-accent-1-color has-alpha-channel-opacity has-accent-1-background-color has-background\"\/>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Men are more likely to call AI branding interesting, and less likely to call it overused.<\/li>\r\n\r\n\r\n\r\n<li>60% of women vs. just 35% of men say they\u2019ve seen AI branding \u2018very often\u2019 or \u2018often\u2019.<\/li>\r\n\r\n\r\n\r\n<li>56% of women called playful or silly branding interesting, vs. 43% of men.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ecd4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ecd4e\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVFBBnzwlrgrjW7hSO900tUcIGIhC5erSj8Sx4RH1oRfUGEVJMeYkBn1mW4ljIMkqW_BeVL-G_IU0IuBMX7wgnbHaIssQaZh80UFrjALeQtQ0u8sbLmGUK8nGmSSQc8Ty7gzubmSEiOcQIyh__YIc9fDA?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ecfa1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ecfa1\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXex6ZnIaHB1I59nd6Q_-yFfLygbSDQdxbDDESyU8_oiNkPzNdnaflihl6SsPVtNqu6EbEi0wvPp-o-o1YuSwmnLnNu3YQtbHbvKURayV3JeOrDf7woijPjYdt3QG-t_JF-VDU-OUJ9WbTw7dK8ksjysw6E?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ed259&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ed259\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdQTcdqCQKYhIEEPe9sDv4v6X2fXdlXzATqPnTse5sb5_IH6103rShAQiYXHBd9igtw6AZP9mhzeknU-8N66mcKWnY9Je9FYRpV5P7nKZr5aHrNVcPbhFIEWkaQvscobfCy21VTztm4eJ3D0PXRb8D3eCQ?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ed49b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ed49b\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfc7tGqlWeyr21iVx-19KxwPMAgB7IacwYsrBrJm-i4xjnVrkQdGjzVpiU3awP32B6ABch3rjJs2Ntf3x-nTpPU_zMDE3lpXV85ciO6ktuePgU4rpTbUYWHebJ_G5a6blrOjBkXBvnJniaxIa-6a7OrQ_Jt?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>59% of 25 &#8211; 34s called mission-driven branding interesting, vs. 42% of of 45 &#8211; 64s and 43% of 18 &#8211; 25s.<\/li>\r\n\r\n\r\n\r\n<li>36% of 55 &#8211; 64s called branding featuring AI uninspiring.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 24<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ed813&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ed813\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf7fGofXEYcFuEN5FezZgTDIKA2VuIUe5vE9oNFMLCw0qarJ9ZC5hMIMC5rgkuVJW7Q1m33u3V2KJlOHqtglu4iyaQf0gV1YKIA-hxben0macjSRr242uBCQ_tDLxsxCxII2Krr7zojY7vEsajQqhvKKlc?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17eda6f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17eda6f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfQLjaKeMu98WGNFSGr6uC6tvXkAZDuTtXjLA7X1yGbGapNHaQg56F6jxh7lTpYtoRXV7N_U8IOejtfqLY0etuXAnThRlowtOIMqoA3O-gELeCProRYE6oviqQ6X3cNIfdKTM5kFn0utG3R3yMKVJtm38Ib?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>25 &#8211; 34<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17edd24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17edd24\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfS90JLjoC8KweWJMI20gnA3TcdefSmHxOakz-VwI_CPa5zJi0VCvWXXZQxCNPMIysztMl-S7HZ45Q7LQ_cdEFenxADT3t1SKqRf4_1drYtgOXTpZby0rTpjA_dhmJB-RIfZZELJ4ELIhHiQ5pxabORfbSN?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17edf64&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17edf64\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcLPK1JTEcvDrvBBOUnnyrZlLhdpvJosCUKKEh5_MiQt5P83rLxG1Fjz96Uu1PthkL6eOWLSE87ZDy4URPZUf8wvFgl8XpaLgCdl-Dx04AS6KjjqmtPgv8MFDIFf_S1MtmcXkXdItZtTNMQfgsLGvSxke9T?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 44<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ee20f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ee20f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0BvWC6HtiRht1ycRuTxDhcKG9r10gRXHZ-LDatHwbEeTfvS80VKeQGs4GzL6-VmuTalNlCIC_9Zkbldtd-sQktCzk3yAcXS7txA_qkYN63gGyaJJ6e45I4FxXSu5fKPRfmCKD2hgE3N9EYDi7kw1izs03?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ee44c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ee44c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeXVeDCDjy2eBINt8GnyczDXfgixciZqJc9T0M_l3UTfG6FpySyYf1JFZ6c1R7TqV2Rm4qbSVgLiz7FbdHkNHRuth8UzhzLTmnlB_bWg-X4vv1iG-8tWzhh-pZHlrkSO-Smm49c_GqRplNh4hE81m73Bv8M?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>45 &#8211; 54<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ee6fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ee6fd\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdsrkZR5UCuHhhkMFzGal2DoxUvpYJGJLUIIxdJCzlsxrLuA9M1DGbDxAibA5K12FDTW_lwA8WEC-Gi7capYf2WF1JVSogm2pXzaQ1LMXwETfuJ3jXu_j3AZsQXoUEAAWWNNa9ABnvj2Y9qMYYXgQ33pN1R?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17ee956&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17ee956\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeehQo7GI5aSi2JUtGvwP_5SH5Xp_9OF80xiW77cOsWlYwlJ-5atC9DE56thOyrJMQBG68ItnUa4QyroHjIvZ9MtaQv015sPX_cs0Z-hw_c27nEMfLxhmxnpcxsiWFFyqP8sWJLcqASobi7QBGd7ElPCSSw?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How would you describe each of the following branding trends? Pick up to two descriptors for each.<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17eebf4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17eebf4\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcOoU8uTE7W_42kSLPv-QTPplEOZkooiL5f12JW92ecwlzL6VIGVxBBwYkSjOUrI5eBLuJ6HUcmBf5bpeHFMaqUMlWnS7Ct_Nd3NzPqORXzDkQSA1d89h0RHzJeLBb-MRnVFoU0Z2NgkHwAJHAzdr07edlV?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How often have you come across the following branding trends within the last 3 months?<\/p>\r\n\r\n\r\n\r\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a408c17eee4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a408c17eee4b\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeRMjw4vCXDecfQ-zeYyBwCwVUfrUMZ2OysOX5Dd1x2pUcFhVruaA639dhzLMeMgCeUeQBM7X2nM5VEnAt18faf6546B_4hismQU6-zlSlTX1YoFs7r7f_hTxSPJSde5dNcwEmyt5DDUDc9xaC5xuAGyNa-?key=PaXK29Qm-t5zml5KtxK3ptTf\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We found that 25 &#8211; 44s, roughly corresponding to the Millennial age range, were substantially more positive about mission-based branding than all other age groups, including under 25s and over 55s. Meanwhile, men are more interested in, and less exposed to, AI branding than women.<br><br>Tracking these trends for your brand \u2014 and your audience \u2014 could help you connect with customers in 2025.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-image alignfull size-large\"><a href=\"https:\/\/www.atom.com\/audience-testing\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png\" alt=\"\" class=\"wp-image-520\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-1024x267.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-300x78.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1-768x200.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/New-1228x320-1.png 1228w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Our mid-2024 branding trend survey revealed a preference for bright, bold branding and showed that consumers are tiring of absurdist and silly branding. With 2025 just around the corner, we\u2019re checking in on consumer perceptions, expectations, and the trends they see the most.<\/p>\n","protected":false},"author":5,"featured_media":1310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends-150x150.jpeg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends-300x171.jpeg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends-768x439.jpeg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends-1024x585.jpeg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends-1536x878.jpeg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg"},"post_author":"Thom Davies","assigned_categories":"Branding","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Research Revealing the Biggest Branding Trends for 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Research Revealing the Biggest Branding Trends for 2025\" \/>\n<meta property=\"og:description\" content=\"Our mid-2024 branding trend survey revealed a preference for bright, bold branding and showed that consumers are tiring of absurdist and silly branding. With 2025 just around the corner, we\u2019re checking in on consumer perceptions, expectations, and the trends they see the most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"AtomRadar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-04T12:14:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T14:28:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thom Davies\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:site\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thom Davies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/\"},\"author\":{\"name\":\"Thom Davies\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae\"},\"headline\":\"Research Revealing the Biggest Branding Trends for 2025\",\"datePublished\":\"2024-11-04T12:14:39+00:00\",\"dateModified\":\"2024-11-21T14:28:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/\"},\"wordCount\":692,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/\",\"url\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/\",\"name\":\"AtomRadar Research Revealing the Biggest Branding Trends for 2025\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg\",\"datePublished\":\"2024-11-04T12:14:39+00:00\",\"dateModified\":\"2024-11-21T14:28:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg\",\"width\":1792,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/radar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research Revealing the Biggest Branding Trends for 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/radar\/#website\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"name\":\"Atom\",\"description\":\"On-time Data for Your Branding Stories\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"alternateName\":\"Squadhelp\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/radar\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Squadhelp\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"width\":575,\"height\":170,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/squadhelp\",\"https:\/\/www.instagram.com\/workwithatom\/\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae\",\"name\":\"Thom Davies\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g\",\"caption\":\"Thom Davies\"},\"description\":\"Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.\",\"url\":\"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AtomRadar Research Revealing the Biggest Branding Trends for 2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/","og_locale":"en_US","og_type":"article","og_title":"AtomRadar Research Revealing the Biggest Branding Trends for 2025","og_description":"Our mid-2024 branding trend survey revealed a preference for bright, bold branding and showed that consumers are tiring of absurdist and silly branding. With 2025 just around the corner, we\u2019re checking in on consumer perceptions, expectations, and the trends they see the most.","og_url":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/","og_site_name":"AtomRadar","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2024-11-04T12:14:39+00:00","article_modified_time":"2024-11-21T14:28:14+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg","type":"image\/jpeg"}],"author":"Thom Davies","twitter_card":"summary_large_image","twitter_creator":"@squadhelp","twitter_site":"@squadhelp","twitter_misc":{"Written by":"Thom Davies","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/"},"author":{"name":"Thom Davies","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae"},"headline":"Research Revealing the Biggest Branding Trends for 2025","datePublished":"2024-11-04T12:14:39+00:00","dateModified":"2024-11-21T14:28:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/"},"wordCount":692,"publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg","articleSection":["Branding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/","url":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/","name":"AtomRadar Research Revealing the Biggest Branding Trends for 2025","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg","datePublished":"2024-11-04T12:14:39+00:00","dateModified":"2024-11-21T14:28:14+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#primaryimage","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/2025trends.jpeg","width":1792,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/radar\/biggest-branding-trends-for-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/radar\/"},{"@type":"ListItem","position":2,"name":"Research Revealing the Biggest Branding Trends for 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/radar\/#website","url":"https:\/\/www.atom.com\/radar\/","name":"Atom","description":"On-time Data for Your Branding Stories","publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"alternateName":"Squadhelp","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/radar\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/radar\/#organization","name":"Atom","alternateName":"Squadhelp","url":"https:\/\/www.atom.com\/radar\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","width":575,"height":170,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/squadhelp","https:\/\/www.instagram.com\/workwithatom\/","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/70b4a3877033d9cf1c6bfbeb070504ae","name":"Thom Davies","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d092b0ff03eeecebfdb4dddde4310065a59193fded043221dee1ec474d7cddbc?s=96&d=mm&r=g","caption":"Thom Davies"},"description":"Thom Davies is a researcher at AtomRadar and content strategist for Atom.com. His background in quantitative and qualitative analysis is the foundation for data-led brand strategy.","url":"https:\/\/www.atom.com\/radar\/author\/tcgdavies\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/1279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/comments?post=1279"}],"version-history":[{"count":1,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/1279\/revisions"}],"predecessor-version":[{"id":1312,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/1279\/revisions\/1312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media?parent=1279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/categories?post=1279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/tags?post=1279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}