{"id":1374,"date":"2024-11-21T15:35:28","date_gmt":"2024-11-21T15:35:28","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1374"},"modified":"2024-12-09T11:51:36","modified_gmt":"2024-12-09T11:51:36","slug":"ai-industry-insights","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/ai-industry-insights\/","title":{"rendered":"Industry Insights: Building an AI Startup Brand the Smart Way"},"content":{"rendered":"<p><b>Summary:<\/b><span style=\"font-weight: 400;\"> In this comprehensive, data-driven guide to naming and branding in the AI industry, we presented 12 questions to a representative audience of American consumers. We gained insight into the most credible domain names for AI startups, which names build the strongest connection with customers and the key branding trends in AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">.com is the\u00a0 <\/span>#1 domain extension for credibility.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">.ai is the strongest alternative domain extension.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">brandAI.com is stronger than brand.ai.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">An add-on word in your domain name hurts credibility among 96% of customers.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Short and easy-to-pronounce made-up words generate the most interest in an AI startup.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Customers are twice as likely to trust a single-word name, compared to a longer, descriptive name.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">AI startup names should evoke trust and reliability; innovation and creativity.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">81% of respondents said it was important for an AI startup to have a brand mission.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mission-driven branding was customers\u2019 favorite trend, with branding featuring AI coming second.<\/li>\n<\/ul>\n<p><b>Objective:<\/b><span style=\"font-weight: 400;\"> AI is a booming and increasingly competitive industry. Our goal is to help new and rebranding AI startups understand customer perception of names, domain names and brand positioning.<\/span><\/p>\n<p><b>Audience: <\/b><span style=\"font-weight: 400;\">A representative panel of American consumers aged 18 \u2013 64. We asked a qualifying question to ensure our panel are engaged with AI industry brands: all respondents use AI-powered services and tools either \u201cfrequently\u201d or \u201coccasionally\u201d.<\/span><\/p>\n<h2><b>Our Results<\/b><\/h2>\n<h3><b>Domain Name<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We have found that domain name is an important factor for <\/span><a href=\"https:\/\/www.atom.com\/radar\/domain-name-importance-in-2024-survey\/\"><span style=\"font-weight: 400;\">77% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> when engaging with brands online, and for AI startups a strong domain name plays an important role in building trust and credibility with your audience, as well as being discovered online. For a deep dive into data-driven domain choice, <\/span><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\"><span style=\"font-weight: 400;\">expl<\/span><span style=\"font-weight: 400;\">ore our core research on domain names here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">.com is the #1 domain extensions for credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">.ai is the strongest alternative extension.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">brandAI.com is stronger than brand.ai.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An add-on word hurts credibility among 96% of customers.<\/span><\/li>\n<\/ul>\n<h4><b>Rank the following domain extensions from most to least credible for an AI company.<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1403\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/AI-stat-2-1024x396.png\" alt=\"\" width=\"1024\" height=\"396\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/AI-stat-2-1024x396.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/AI-stat-2-300x116.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/AI-stat-2-768x297.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/AI-stat-2-1536x594.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/AI-stat-2.png 2028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><b>For an AI company&#8217;s website, which domain name is more credible?<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1379\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph2-300x158.png\" alt=\"\" width=\"300\" height=\"158\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph2-300x158.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph2-1024x541.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph2-768x406.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph2.png 1518w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>How does an add-on prefix or suffix word in a domain name (e.g., getauthorized.com or authorizedapp.com, vs. authorized.com) impact your perception of an AI company&#8217;s credibility?<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1380\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph3-300x160.png\" alt=\"\" width=\"300\" height=\"160\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph3-300x160.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph3-1024x545.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph3-768x409.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph3.png 1502w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><b>Naming an AI Startup<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your startup\u2019s name plays a key role in building a connection with your customers, as well as indicating your potential to investors. Explore <\/span><span style=\"font-weight: 400;\">our <a href=\"https:\/\/www.atom.com\/radar\/business-naming-insights-and-data\/\">core research on business names<\/a><\/span><span style=\"font-weight: 400;\"> \u2014 including what venture capitalists look for in a name when deciding where to invest.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers said memorability is the #1 most important aspect of a name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasizing quality and experience was a close second.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short and easy-to-pronounce made-up words generate most interest in an AI startup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers are twice as likely to trust a single-word name, compared to longer, descriptive name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI startup names should evoke trust and reliability; innovation and creativity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI startup names should blend creativity with description.<\/span><\/li>\n<\/ul>\n<h4><b>Rank the following name types based on how curious they make you about an AI company. 1 is most curious, 5 is least curious.<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1383\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph4-300x111.png\" alt=\"\" width=\"300\" height=\"111\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph4-300x111.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph4-1024x378.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph4-768x284.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph4-1536x567.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph4.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Which naming style builds more trust when you\u2019re hearing about an AI company?<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1384\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph5-300x112.png\" alt=\"\" width=\"300\" height=\"112\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph5-300x112.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph5-1024x381.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph5-768x286.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph5-1536x572.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph5.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Do you prefer an AI company name that describes the product\/service or a more creative name?<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1385\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph6-300x111.png\" alt=\"\" width=\"300\" height=\"111\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph6-300x111.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph6-1024x378.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph6-768x284.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph6-1536x567.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph6.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>What emotions should an AI company name evoke for you to feel connected to the brand? Choose up to two.<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1386\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph7-300x110.png\" alt=\"\" width=\"300\" height=\"110\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph7-300x110.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph7-1024x376.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph7-768x282.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph7-1536x564.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph7.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><b>Brand Identity<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From a compelling origin story to your mission and values, every AI startup needs to have a brand identity that connects with its customers. Hitching your wagon to the most influential branding trends can have a big impact on customers\u2019 feelings about your brand. Explore further with our <\/span><a href=\"https:\/\/www.atom.com\/radar\/branding-data-and-insights\/\"><span style=\"font-weight: 400;\">core research on branding<\/span><\/a><span style=\"font-weight: 400;\"> in 2025.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">81% of respondents said it was important for an AI startup to have a brand mission.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mission-driven branding was customers\u2019 favorite trend, with branding featuring AI coming second.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notably, humanized branding was a close fourth favorite trend among consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand mission and the product itself play the biggest role in building customer relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">78% of consumers said it\u2019s important that an AI startup understands their lifestyle and values.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But just 33% of customers would avoid an AI company that doesn\u2019t align with their values and lifestyle.<\/span><\/li>\n<\/ul>\n<h4><b>How important is it for an AI company to have a clearly articulated social, ethical or environmental mission?<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1387\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph8-300x110.png\" alt=\"\" width=\"300\" height=\"110\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph8-300x110.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph8-1024x377.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph8-768x283.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph8-1536x565.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph8.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Rank the following branding trends from most to least impactful for an AI company.<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1388\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph9-300x109.png\" alt=\"\" width=\"300\" height=\"109\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph9-300x109.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph9-1024x372.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph9-768x279.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph9-1536x559.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph9.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Rank the following in order of how important they are in building a relationship with an AI company.<\/b><\/h4>\n<h4><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1389\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph10-300x109.png\" alt=\"\" width=\"300\" height=\"109\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph10-300x109.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph10-1024x373.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph10-768x280.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph10-1536x560.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph10.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/b><b><br \/>\n<\/b><b>How important is it that an AI company expresses an understanding of your lifestyle and values?<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1390\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph11-300x111.png\" alt=\"\" width=\"300\" height=\"111\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph11-300x111.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph11-1024x378.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph11-768x283.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph11-1536x566.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph11.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>How likely are you to buy a product or service that you want from an AI company that does not align with your values?<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1391\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph12-300x113.png\" alt=\"\" width=\"300\" height=\"113\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph12-300x113.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph12-1024x384.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph12-768x288.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph12-1536x576.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/graph12.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Decisions about your AI startup\u2019s name, domain and branding should be taken together to build a coherent whole. A single English word that evokes trust, reliability and innovation provides a powerful platform for your brand, but only when it\u2019s paired with a credible domain extension such as .com or .ai. Meanwhile, integrating a story about your mission and values will build a strong connection with your customers. Get started by exploring Atom\u2019s <\/span><span style=\"font-weight: 400;\">collection<\/span><span style=\"font-weight: 400;\"> of <a href=\"https:\/\/www.atom.com\/premium-domains-for-sale\/all\/type_of_name\/One%20Word\/tld\/.ai\">single English-word domain names<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <\/span><a href=\"mailto:thom@atomradar.com\"><span style=\"font-weight: 400;\">thom@atomradar.com<\/span><\/a><span style=\"font-weight: 400;\"> to learn more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is a booming and increasingly competitive industry. 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