{"id":1436,"date":"2024-11-22T12:43:04","date_gmt":"2024-11-22T12:43:04","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1436"},"modified":"2024-12-06T09:34:53","modified_gmt":"2024-12-06T09:34:53","slug":"76-of-consumers-have-been-confused-by-businesses-sharing-the-same-name","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/76-of-consumers-have-been-confused-by-businesses-sharing-the-same-name\/","title":{"rendered":"76% of Consumers Have Been Confused by Businesses Sharing the Same Name"},"content":{"rendered":"<p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">76% of consumers have been confused when they find two or more businesses operating under the same name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One in ten say this happens often.<\/span><\/li>\n<\/ul>\n<p><b>Objective:<\/b><span style=\"font-weight: 400;\"> Businesses often compromise on a name that\u2019s unique in their industry, knowing that this criteria is enough for differentiation and trademarking. However, as consumers shop online, and search results may not understand the searcher\u2019s industry intent, target audiences are increasingly presented with multiple options for brands sharing the same name. We sought to understand the impact on customer habits when two or more brands share one name.<\/span><\/p>\n<p><b>Question:<\/b><span style=\"font-weight: 400;\">\u00a0 Have you ever been confused by two or more businesses sharing the same name when searching for a product or service?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Often<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sometimes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rarely<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not sure<\/span><\/li>\n<\/ul>\n<p><b>Audience: <\/b><span style=\"font-weight: 400;\">A representative panel of American consumers aged 18 \u2013 64.<\/span><\/p>\n<h2><b>Overall Results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Have you ever been confused by two or more businesses sharing the same name when searching for a product or service?<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1437\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/stat1-300x113.png\" alt=\"\" width=\"300\" height=\"113\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/stat1-300x113.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/stat1-1024x385.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/stat1-768x289.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/stat1-1536x577.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/stat1-2048x770.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h2>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finding a unique name is challenging in today\u2019s market, but comes with obvious advantages. Given that most consumers now search for brands online, it\u2019s no longer enough to stand out in your industry: a name that carves out a completely unique brand identity will build a stronger connection with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <\/span><a href=\"mailto:thom@atomradar.com\"><span style=\"font-weight: 400;\">thom@atomradar.com<\/span><\/a><span style=\"font-weight: 400;\"> to learn more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses often compromise on a name that\u2019s unique in their industry, knowing that this criteria is enough for differentiation and trademarking. However, as consumers shop online, and search results may not understand the searcher\u2019s industry intent, target audiences are increasingly presented with multiple options for brands sharing the same name. We sought to understand the impact on customer habits when two or more brands share one name.<\/p>\n","protected":false},"author":5,"featured_media":1440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35,29],"tags":[],"class_list":["post-1436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce","category-naming"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/trademark-choice-1-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/trademark-choice-1-300x204.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/trademark-choice-1-768x523.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/trademark-choice-1-1024x698.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/trademark-choice-1-1536x1046.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/11\/trademark-choice-1-2048x1395.jpg"},"post_author":"Thom Davies","assigned_categories":"Commerce, Naming","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Naming 76% of Consumers Have Been Confused by Businesses Sharing the Same Name<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/76-of-consumers-have-been-confused-by-businesses-sharing-the-same-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Naming 76% of Consumers Have Been Confused by Businesses Sharing the Same Name\" \/>\n<meta property=\"og:description\" content=\"Businesses often compromise on a name that\u2019s unique in their industry, knowing that this criteria is enough for differentiation and trademarking. 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