{"id":1478,"date":"2024-12-02T14:51:01","date_gmt":"2024-12-02T14:51:01","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1478"},"modified":"2024-12-19T10:28:58","modified_gmt":"2024-12-19T10:28:58","slug":"industry-insights-health-wellness","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/industry-insights-health-wellness\/","title":{"rendered":"Industry Insights: Powerful Health and Wellness Brand Tips"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Summary:<\/strong> In this comprehensive, data-driven guide to naming and branding in the health and wellness industry, we presented 13 questions to a representative audience of American consumers. We gained insight into the most credible domain names for health and wellness startups, which names build the strongest connection with customers and the key branding trends in this industry.<br><br>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>.org was chosen slightly ahead of .com<\/strong> as the most credible domain extension<\/li>\n\n\n\n<li><strong>78% say a longer .com domain is more credible<\/strong> than a shorter domain at an alternative extension.<\/li>\n\n\n\n<li>Add-on words are very or moderately harmful to credibility <strong>with 60% of customers<\/strong>.<\/li>\n\n\n\n<li>Single English-language words <strong>build the most trust and curiosity<\/strong>.<\/li>\n\n\n\n<li>65% of customers say <strong>trust\/reliability is the most important emotion<\/strong> to evoke in a name.<\/li>\n\n\n\n<li><strong>85% say it\u2019s important<\/strong> for a health and wellness brand to have a clearly articulated social, ethical or environmental mission.<\/li>\n\n\n\n<li>Mission-driven branding is <strong>the most impactful trend<\/strong>.<\/li>\n\n\n\n<li>AI-based branding is the<strong> least impactful<\/strong>.<\/li>\n\n\n\n<li>A health and wellness brand\u2019s <strong>mission and values have a bigger impact than the product <\/strong>on the customer\u2019s connection with the brand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective: <\/strong>Health and wellness brands are uniquely positioned to tap into their target audience\u2019s lifestyles, values and aspirations to build a strong connection with customers. They can only do this by understanding customer perceptions and expectations. Our goal is to help new and rebranding health and wellness companies understand customer perception of names, domain names and brand positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience: <\/strong>A representative panel of American consumers aged 18 \u2013 64. We asked a qualifying question to ensure our panel are engaged with health and wellness industry brands: all respondents purchase purchase health or wellness products, (e.g., supplements, fitness tools and accessories, wellness apps) either&nbsp; \u201cfrequently\u201d or \u201coccasionally\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Results<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Domain Name<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domain name is an important factor for <a href=\"https:\/\/www.atom.com\/radar\/domain-name-importance-in-2024-survey\/\">77% of consumers<\/a> when engaging with brands online, and health and wellness brands will find that a strong domain name plays an important role in building trust among your audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.org was chosen slightly ahead of .com as the most credible domain extension<\/li>\n\n\n\n<li>78% say a longer .com domain, such as soakinghealth.com, is more credible than a shorter alternative domain such as soaking.health.<\/li>\n\n\n\n<li>Add-on words are very or moderately harmful to credibility with 60% of customers.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following domain extensions from most to least credible for a health and wellness brand.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfa826d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfa826d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdgqyAEIjRTCAPJQ0CgufBuwL0x5p2dklg_xi9OSuYlmSPSOfH0PrhPekR7LNZWgoc3hXWtedUFUHGuE_5MRIJMS34gWrbuFyfKzxM6JDmxR7aTsVyAC2MKxguepx7Jk_mqLv3OcQ?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>For a <\/strong><strong>health and wellness brand<\/strong><strong> website, which domain name is more credible?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfa8515&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfa8515\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdzyWRSEHH4YqnnCOM5psP_ndg2wQpm64vqKGmN-mEA3cG_RS8ckjMGaqpctPjokoWp_x9PUYYi1icng-gcr-Wo6FDCFhEAY6Wgyv7b5lQ16PoTOsCLu825UeyA0h-LTkwg4cCGGg?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How does an add-on prefix or suffix word in a domain name (e.g., getsoaking.com or soakingapp.com, vs. soaking.com) impact your perception of a <\/strong><strong>health and wellness brand<\/strong><strong> credibility?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfa8769&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfa8769\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcdvZ3piaJquWRCZnPwCQw9DuSKFR2_vCjgLTJwfdAFQSYaDr4738MMCLagc4PM4m2Qcpwpkax4bGEDFp_ZudhrYdsj4dfEANr_LvSwFbglk2Kayu4_OXHLpU6OPc4dAdPD19bq6g?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Explore our core research on domain names here<\/a> for a full exploration of this landscape, and the impact on bands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><br>Naming a Health and Wellness Brand<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A health and wellness brand\u2019s name plays an important role in connecting customers\u2019 aspirations and values with your own product or service. Names, and naming styles, can have a varying impact on trust, memorability and the emotional response of the target audience, as well as indicating your potential to investors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single English-language words build the most trust and curiosity.<\/li>\n\n\n\n<li>Compound names of two words generate strong interest.<\/li>\n\n\n\n<li>Customers want memorable names.<\/li>\n\n\n\n<li>65% of customers say trust\/reliability is the most important emotion to evoke in a name.<\/li>\n\n\n\n<li>Warmth\/care is an important secondary emotion for health and wellness names.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following aspects of a health and wellness brand name based on their importance to you. 1 is the most important, and 5 is the least important.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfa8b62&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfa8b62\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXffyfpjwVT1vZFOZ6iKCO0ZD65agbgZ2BZNBj2W_McKdBV-gT3L57FDoWATqgoYKRwUvlrVDz1_zVj-BgFOYosoYnjxSCkLHYkV-z1hrcQ4FwY1EEH9spltFHAIzPmmaNSeQ_h5?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following name types based on how curious they make you about a health and wellness brand. 1 is most curious, 5 is least curious.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfa8dac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfa8dac\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcZJib4c5h2COQwtXdMbl7zm_iVofnkuyfrJ7YgEmeDZ-MQAEJF0RsLvSeEIHOxJsvFYzNs_WZenZOrnByFDER3hGPZVsvbm7pjHql0MtCEb94b0MjnAJGLg-VeC5E8ptxgT6BTTw?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Which naming style builds more trust when you\u2019re hearing about a health and wellness brand?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfa8ff4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfa8ff4\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXffS91tpIuCFNV5gkHUH8HYh1-MX8gUxy2EiaIA7Hz9WvWqiXk6PCK3rJ9xD_uz2ijpXaanqUAWyJDN7-kKKWeLa7FJGtE65wzRytBlHsWMxEfze7Xe1xJTi7Yln1_MuSBUG4Wi?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><br>Do you prefer a health and wellness brand name that describes the product\/service or a more creative name?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfa98b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfa98b3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness3-1024x382.png\" alt=\"\" class=\"wp-image-1480\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness3-1024x382.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness3-300x112.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness3-768x287.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness3-1536x573.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What emotions should a health and wellness brand name evoke for you to feel connected to the brand? Choose up to two.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfaa14b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfaa14b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1024x374.png\" alt=\"\" class=\"wp-image-1481\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1024x374.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-300x110.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-768x280.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1536x561.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Want to learn more? Explore <a href=\"https:\/\/www.atom.com\/radar\/business-naming-insights-and-data\/\">our core research on business names<\/a> \u2014 including what venture capitalists look for in a name when deciding where to invest.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brand Identity<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customers reach out to health and wellness brands because they want to feel something. Every health and wellness brand needs to tap into this with a brand identity that connects with its customers. What\u2019s more, leveraging the most impactful branding trends can have a big impact on customers\u2019 feelings about your brand. Explore further with our <a href=\"https:\/\/www.atom.com\/radar\/branding-data-and-insights\/\">core research on branding<\/a> in 2025.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>85% say it\u2019s important for a health and wellness brand to have a clearly articulated social, ethical or environmental mission.<\/li>\n\n\n\n<li>Mission-driven branding is the most impactful trend.<\/li>\n\n\n\n<li>AI-based branding is the least impactful.<\/li>\n\n\n\n<li>A health and wellness brand\u2019s mission and values have a bigger impact than the product on the customer\u2019s connection with the brand.<\/li>\n\n\n\n<li>82% say it\u2019s important for a health and wellness brand to understand its customers\u2019 lifestyle and values.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How important is it for a <\/strong><strong>health and wellness brand<\/strong><strong> to have a clearly articulated social, ethical or environmental mission?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfaa558&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfaa558\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdarWRHuFIFenDDQVxSjXS7HFTnDKmZxtheja87SxlrJfpwSaHYfOb9scyHtLs10bZnuvkYijQ5aB3je5XCgx-9Qtym0ycvHKKOOvS0p2F-ol6hPO-9F5bFOLzeOt5Mwg5fLwxFiA?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following branding trends from most to least impactful for a <\/strong><strong>health and wellness brand<\/strong><strong>.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfaa7c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfaa7c3\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXda0AJTXNZT-hp5jSNwdSpCbZzCtFIdtiBMoGOzEA4rGf2wseRSsyaWYTE9AErzVSGmZ2Sm2eoOPLDDMgGr2ls7YtPt9YhKSjf4C-F809fOXOEr098839sPsC3wxCWc8xa0oqnyKg?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following in order of how important they are in building a relationship with a <\/strong><strong>health and wellness brand<\/strong><strong>.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfab005&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfab005\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1-1024x374.png\" alt=\"\" class=\"wp-image-1482\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1-1024x374.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1-300x110.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1-768x280.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1-1536x561.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/wellness2-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><\/strong><strong><br><\/strong><strong><br><\/strong><strong>How important is it that a health and wellness brand expresses an understanding of your lifestyle and values?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfab68a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfab68a\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe41cS3mdVPdBq1kZXZXSU6lfmFuKCqQ4W6Hbrikpb3hFcHKeFQpjwNSB5r9fJ_GvT12qgDkoMjqytl4rlpXoV_wexUbq9sYnzo4G13oVWWhNc0YA04Mkwxm8KBQzG8XmZ-QZJ_iw?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How likely are you to buy a product or service that you want from a <\/strong><strong>health and wellness brand<\/strong><strong> that does not align with your values?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b76dfab8d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b76dfab8d4\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXckjSfpv8BKfIrGZSaxlo-HUoy7KYdOsnovMYy1LfB95eAIT74woftChybptz3OmkP1xduSAmiTb9-jpe38Uz8jTZ2a1t5hwI2LD67AMrdrOiOxHfiaMe48LuYsreKerF5Gez-h?key=DV8D9FaWJ_WrASR4A1Vc3s-K\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One big surprise is that customers slightly favor .org domains to .com. This demonstrates the unique position of health and wellness brands, and how a brand identity based around doing good in the world can have a strong impact on customers. Similarly, we found that brands in this industry can form the strongest connection with customers by articulating their mission and values \u2014 and that this could be even more important than the product in the customer relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Our research shows that names that evoke trust, warmth and care provide a powerful platform for your brand, but only when paired with a credible domain extension such as .com or .org. We found that compound names combining two words are a great way to build curiosity in your audience: get started by exploring Atom\u2019s <a href=\"https:\/\/www.atom.com\/premium-domains-for-sale\/all\/categories\/Health%20%26%20Wellness\">collection of health and wellness domain names<\/a>.<br><br>If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this comprehensive, data-driven guide to naming and branding in the health and wellness industry, we presented 13 questions to a representative audience of American consumers. 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