{"id":1518,"date":"2024-12-04T14:50:02","date_gmt":"2024-12-04T14:50:02","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1518"},"modified":"2024-12-09T11:49:49","modified_gmt":"2024-12-09T11:49:49","slug":"industry-insights-beauty","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/industry-insights-beauty\/","title":{"rendered":"Industry Insights: The Key to Building a Beauty Brand in 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Summary:<\/strong> In this comprehensive, data-driven guide to naming and branding in the beauty industry, we presented 13 questions to a representative audience of American consumers. We gained insight into the most credible domain names for beauty brands, which names build the strongest connection with customers and the key branding trends in this industry.<br><br>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com is <strong>the most credible extension<\/strong>, and .shop is the strongest alternative.<\/li>\n\n\n\n<li>The .beauty extension <strong>harms credibility<\/strong>.<\/li>\n\n\n\n<li>Add-on words in domain names <strong>harm credibility with 89% of consumers<\/strong>.<\/li>\n\n\n\n<li>Single English words <strong>generate the most interest<\/strong> in your brand.<\/li>\n\n\n\n<li><strong>47% place more trust<\/strong> in brands with single English word names.<\/li>\n\n\n\n<li><strong>Warmth and care, confidence and boldness<\/strong> are important emotions to evoke in your name.<\/li>\n\n\n\n<li>Just <strong>13% say that they connect with<\/strong> fun and playful names.<\/li>\n\n\n\n<li>33% say <strong>brand mission is very important<\/strong>.<\/li>\n\n\n\n<li>Bright, bold branding is the <strong>most impactful branding trend<\/strong>; branding with AI is the least impactful.<\/li>\n\n\n\n<li>77% say it\u2019s important for a beauty brand to express an <strong>understanding of customers\u2019 lifestyle and values<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> New beauty brands enter a competitive market, one in which they must differentiate themselves from competitors, and connect with their customers\u2019 lifestyles and aspirations to find success. Branding decisions are key to these objects, and our goal is to help new and rebranding beauty companies understand customer perception of names, domain names and brand positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience: <\/strong>A representative panel of American consumers aged 18 \u2013 64. We asked a qualifying question to ensure our panel was engaged with beauty brands: all respondents \u201cfrequently\u201d or \u201coccasionally\u201d purchased beauty and skincare products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Results<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Domain Name<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Previous research has revealed that domain name is an important factor for <a href=\"https:\/\/www.atom.com\/radar\/domain-name-importance-in-2024-survey\/\">77% of consumers<\/a> when engaging with brands online. In 2025, every business needs an online presence and beauty brands can use domain names to emphasize credibility, enhance awareness, and stand out from competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com is the most credible extension, but .shop is a strong alternative.<\/li>\n\n\n\n<li>.beauty domains will harm your credibility.<\/li>\n\n\n\n<li>Add-on words in domain names (such as \u2018app\u2019 or \u2018get\u2019) harm credibility with 89% of consumers.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following domain extensions from most to least credible for a beauty brand.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496b743e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496b743e\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdmemVer7Si__h38g9MJ5-s32Vd7Gv-w_2daC-pxUv0oeO70936tY9wDoVThpIKkLuyMv9oHRryBgUb2ErO506PynfVoF_tsWIGb1P9FZPk3KEvoOTRFMSD0cND4OKVWq7p80PO?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>For a <\/strong><strong>beauty brand\u2019s<\/strong><strong> website, which domain name is more credible?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496b776d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496b776d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfHkoEVm83IJ9NpAte6N4-CfNGenW7_fRNMYPMKcvezduGU2fYOs3GAsKLeLZJDObuG0DIrmrrrqi_qEFzSSVrKMJJQkaHrzpRMzYgqhKZjborG0ZtEhkmeChhBrLHISCXf_jid?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How does an add-on prefix or suffix word in a domain name (e.g., getgoddess.com or goddessapp.com, vs. goddess.com) impact your perception of a beauty brand&#8217;s credibility when shopping online?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496b79fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496b79fb\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfiAEME2YzQdYF0W0TVfOx5Og6ccV3XwjA2eppON-VR0DVqHQEKFevX25SGumsEDKcaVaXMIbaEcSYX3PG6CxzSwTKQlC6TJwQwN01-5KergaeUWY-ntXwe7n60EbkGv-3dQzVEUQ?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For a deep dive into data-driven domain choice, <a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">explore our core research on domain names here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Naming a Beauty Brand<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From Lush to L\u2019Or\u00e9al via Glossier, beauty brands can use their name to emphasize their purpose, values and even price point to their customers. Your brand name plays a key role in building a connection with your customers, as well as indicating your potential to investors. <a href=\"https:\/\/www.atom.com\/radar\/business-naming-insights-and-data\/\">Our core research on business names<\/a> takes a deep dive into this phenomenon \u2014 including the names venture capitalists tend to invest in.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Memorability is customers\u2019 key criteria for a beauty brand name.<\/li>\n\n\n\n<li>Single English words generate the most interest in your brand.<\/li>\n\n\n\n<li>47% place more trust in brands with single English words.<\/li>\n\n\n\n<li>Warmth and care, confidence and boldness are important emotions to evoke in your name.<\/li>\n\n\n\n<li>Just 13% say that they connect with fun and playful names.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u200b\u200bRank the following aspects of a beauty brand name based on their importance to you. 1 is the most important, and 5 is the least important.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496b8678&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496b8678\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty3-1024x392.png\" alt=\"\" class=\"wp-image-1521\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty3-1024x392.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty3-300x115.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty3-768x294.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty3-1536x588.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following name types based on how curious they make you about a <\/strong><strong>beauty brand.<\/strong><strong> 1 is most curious, 5 is least curious.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496b88fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496b88fc\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfFhlABu4QsIzH-cHmYWSorpul2EQgx_bhDE4IGPvFYxyXzLaWST3cj51ORoAHw62rqr1czPmoyW-jE_vrHq91FYwXeY0tHXYvusxihwRqXa9j92ghUQfcXNy4IxIazACAoTjmz?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Which naming style builds more trust when you\u2019re hearing about a <\/strong><strong>beauty<\/strong><strong> brand?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496b8b68&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496b8b68\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeZvHt44w2r1IhvSqNJsx2NAttBSvGyfrIsAMKcPbfY797ZEFJUFADeKBcNND76poZtn-VLMsLV-PoQX8ezadcpxct7FKG6QlDxRidGSwnpZZ3VnORRRvVTznSl0hO1bbVPkxx4?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Do you prefer a beauty<\/strong><strong> brand<\/strong><strong> name that describes the product\/service or a more creative name?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496b8deb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496b8deb\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeuJBpwtiETK1rIlDrAwL1nnE3-c8Ye--4MBJnDtEOjIqTB-IbhmRpIDWhUhA82JwsEsPHkJqZM0CvZ3WDuqE4aA5Pxsgt1J080PlmX5wuUNvCkAUXt48VLAw4i_CKFSCeJErVK?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What emotions should a brand beauty name evoke for you to feel connected to the brand? Choose up to two.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a1b6496b8fe2&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496b9814&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496b9814\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"424\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1520\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty2-1024x424.png\" alt=\"\" class=\"wp-image-1520\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty2-1024x424.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty2-300x124.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty2-768x318.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty2-1536x636.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Identity<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From your origin story to your brand mission, every beauty brand needs to have a coherent identity that connects with its customers&#8217; aspirations and values. Meanwhile, tapping into the most influential branding trends can have a big impact on customers\u2019 feelings about your brand and build significant brand awareness. Explore further with our <a href=\"https:\/\/www.atom.com\/radar\/branding-data-and-insights\/\">core research on branding<\/a> in 2025.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>74% say it\u2019s important for a beauty brand to have a brand mission.<\/li>\n\n\n\n<li>33% say brand mission is very important.<\/li>\n\n\n\n<li>Bright, bold branding is the most impactful branding trend; branding with AI is the least impactful.<\/li>\n\n\n\n<li>77% say it\u2019s important for a beauty brand to express an understanding of customers\u2019 lifestyle and values.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How important is it for a beauty brand to have a clearly articulated social, ethical or environmental mission?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496ba6e8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496ba6e8\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfcPbFr9-sSJiDr4fx5wVyrAn7NRHB8vr1oiJafWD8-PzKyl5anqIMY9kv9xj2OOU8Li0uONPih_NTESyUnpfuIhv7tPoOlyGs_0EgkJAFvORWPfO9x1dHmlkN-AdxIBQq_yQDB?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following branding trends from most to least impactful for a <\/strong><strong>beauty brand<\/strong><strong>.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496ba95c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496ba95c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfpSDo3L2DJkccKsbAZ2xPN6fomZs_AF4d4uT_zURpzOpPNxRNyZiRSb2b1Mdt6LCqsWFtRZQNRabeH2NYC6_nIPdWT_znVNtzxF4GU8EQp3i0FqHad8yzcMhzOGoqJmdQlUYAXjA?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following in order of how important they are in building a relationship with a beauty brand.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496bb2d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496bb2d2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty1-1024x399.png\" alt=\"\" class=\"wp-image-1519\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty1-1024x399.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty1-300x117.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty1-768x300.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty1-1536x599.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/beauty1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><br>How important is it that a beauty brand expresses an understanding of your lifestyle and values?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496bb573&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496bb573\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdKFRnqaUr6qxPKi4RYTnZvwMul19ic6A7U9Ai2bxlLQ2zpcv9VMT3AyjjmmuiRcNDIyyz0WNohGB4_oR69XSDA0aUpI2a-tAHkzJz--xsgPzwvrjMyEjiKUi_703p9DtCrEy9C?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How likely are you to buy a product or service that you want from a <\/strong><strong>beauty brand<\/strong><strong> that does not align with your values?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b6496bb7d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b6496bb7d9\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfVvsFKkAwQqEGQNFMc1aDJbVqbHSHCCVjIPEED3PRyKLvkbhtmdRiOTZtbhevm_SfetlIMct2w82qwKocywTYCFxkbvZ-dwuYbIb27ACBZdm1XQLKf8cqGbbPU__1iNaARheSlZg?key=e2VwDUQcK8pQO9liOcJKWK1W\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beauty brands can seek a strong connection with their customers by evoking warmth, care and confidence in their branding, and leaning on bright, bold colors in their design. While it\u2019s important for 77% of consumers that beauty brands have a social or ethical mission, mission-branding is less impactful in this industry than others we\u2019ve explored, <a href=\"https:\/\/www.atom.com\/radar\/industry-insights-health-wellness\/\">including health and wellness<\/a>. It\u2019s essential for beauty brands to understand their audience\u2019s aspirations and values, and to build a brand identity that connects with their expectations.<br><br>We found that single-word names and .com extensions form the strongest platform for a beauty brand. Get started by exploring Atom\u2019s <a href=\"https:\/\/www.atom.com\/premium-domains-for-sale\/all\/categories\/Beauty%20%26%20Cosmetics\">curated collection of powerful beauty brand domains<\/a><strong>.<\/strong><br><br>If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New beauty brands enter a competitive market, one in which they must differentiate themselves from competitors, and connect with their customers\u2019 lifestyles and aspirations to find success. 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