{"id":1609,"date":"2024-12-17T10:46:35","date_gmt":"2024-12-17T10:46:35","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1609"},"modified":"2024-12-18T15:33:19","modified_gmt":"2024-12-18T15:33:19","slug":"industry-insights-ecommerce","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/industry-insights-ecommerce\/","title":{"rendered":"Industry Insights: Essential E-Commerce Brand Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Summary:<\/strong> In this comprehensive, data-driven guide to naming and branding in e-commerce, we presented 12 questions to a representative audience of American consumers. We gained insight into: the most credible domain names for e-commerce companies, which names build the strongest connection with customers and the key branding trends in e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com is perceived as the most credible domain extension.<\/li>\n\n\n\n<li>Of alternative extensions, .shop is stronger than .store.<\/li>\n\n\n\n<li>88% say an add-on word in a domain harms the credibility of a brand.<\/li>\n\n\n\n<li>Single English words build the most interest in an e-commerce brand.<\/li>\n\n\n\n<li>Compound, two-word names are also strong names.<\/li>\n\n\n\n<li>53% say they trust an e-commerce brand with a one-word name more than other name types.<\/li>\n\n\n\n<li>68% say it\u2019s important for an e-commerce brand to have a social, ethical or environmental mission.<\/li>\n\n\n\n<li>Mission-driven branding is the most impactful branding trend.<\/li>\n\n\n\n<li>Branding with AI is the least impactful trend.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> In the online e-commerce environment, competition thrives. With often little to differentiate e-commerce companies, branding plays a primary role in winning over customers and building loyalty. Our goal is to help new and rebranding e-commerce brands understand customer perception of names, domain names and brand positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience: <\/strong>A representative panel of American consumers aged 18 \u2013 64. We asked a qualifying question to ensure our panel are engaged with e-commerce industry brands: all respondents&nbsp; \u201cfrequently\u201d or \u201coccasionally\u201d purchase from online stores or e-commerce brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Results<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Domain Name<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With a business model that exists entirely online, domain name is an integral part of every e-commerce company\u2019s brand identity. We have found that domain name is an important factor for <a href=\"https:\/\/www.atom.com\/radar\/domain-name-importance-in-2024-survey\/\">77% of consumers<\/a>, and a strong domain name plays an important role in building trust and credibility with your audience, as well as being discovered online. For a deep dive into data-driven domain choice, <a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">explore our core research on domain names here<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com is, overwhelmingly, perceived as the most credible domain extension.<\/li>\n\n\n\n<li>Of alternative extensions, .shop is stronger than .store.<\/li>\n\n\n\n<li>87% say a longer .com domain is more credible than a shorter .shop domain.<\/li>\n\n\n\n<li>88% say an add-on word in a domain harms the credibility of a brand.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following domain extensions from most to least credible for an e-commerce brand.<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce5-1024x390.png\" alt=\"\" class=\"wp-image-1614\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce5-1024x390.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce5-300x114.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce5-768x292.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce5-1536x585.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce5.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>For a retail website, which domain name is more credible?<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"376\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce34-1024x376.png\" alt=\"\" class=\"wp-image-1613\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce34-1024x376.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce34-300x110.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce34-768x282.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce34-1536x564.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce34.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><br>How does an add-on prefix or suffix word in a domain name (e.g., shopbrand.com or brandapp.com, vs. brand.com) impact your perception of an e-commerce brand\u2019s credibility when shopping online?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960be5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960be5b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce3-1024x378.png\" alt=\"\" class=\"wp-image-1612\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce3-1024x378.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce3-300x111.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce3-768x283.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce3-1536x566.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Naming an E-Commerce Brand<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand name plays a key role in building a connection with your customers, as well as indicating your potential to investors. Explore <a href=\"https:\/\/www.atom.com\/radar\/business-naming-insights-and-data\/\">our core research on business names<\/a> \u2014 including what venture capitalists look for in a name when deciding where to invest.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Memorability is the most important aspect of an e-commerce name.<\/li>\n\n\n\n<li>Single English words build the most interest in an e-commerce brand.<\/li>\n\n\n\n<li>Compound, two-word names are also strong names.<\/li>\n\n\n\n<li>53% say they trust an e-commerce brand with a one-word name more than other name types.<\/li>\n\n\n\n<li>55% prefer names that mix creative and descriptive elements.<\/li>\n\n\n\n<li>55% say a name should evoke trust and reliability.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following aspects of an e-commerce brand name based on their importance to you. 1 is the most important, and 5 is the least important.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960c984&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960c984\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"388\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce2-1024x388.png\" alt=\"\" class=\"wp-image-1611\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce2-1024x388.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce2-300x114.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce2-768x291.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce2-1536x583.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following name types based on how curious they make you about an e-commerce brand. 1 is most curious, 5 is least curious.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960cbfa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960cbfa\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf-ByuMkRXRgd0lb0BFu1SARU5cKWQYz5x81mq7kWKEZLVewuNEovD6Xz63xGCiHS977rCdYiyUK5F_i2eJvJRX8aCCLmZcRp3dbqRdFbLI2xNW_QXHfALj2Ed94miXqQL3iiGd?key=8QPJRoGrtL07uYHzy67S2myB\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Which naming style builds more trust when you\u2019re hearing about an e-commerce brand?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960ce46&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960ce46\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfY5O-9sUPPlj5sZfpQjCEbkQ7-kthaXnydRbVY-1jQFEG-gTOHlc1LMVJgIiVnTVDSna8147F4wP8VYjLACzgZesTtJDX2pna7FKSgPZp43mf3i8mUaG0hcKtrinTdFuPgJ3pj?key=8QPJRoGrtL07uYHzy67S2myB\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Do you prefer an e-commerce brand name that describes the product\/service or a more creative name?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960d097&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960d097\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfq2bmI2hzx3y8dVj8RfELPma7mEqqxqISpbp_DyBe5RN3VkSiGs7ISAwO9bSfmlVQzWMrvpkU10h423Bv9Lr2YXI41tgpmVib1vaH-srqRrosRkbTOVgEEW47iUXIDkiyNSsbQjQ?key=8QPJRoGrtL07uYHzy67S2myB\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What emotions should an e-commerce brand name evoke for you to feel connected to the brand? Choose up to two.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960d2cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960d2cc\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfMbD8B9TINa-iLFHcOuyhlDdE5bNFkPBL-C-rkM6o7g9wbf9iQig5CfNtf1JR4A50FLxlvHDXs0lBXHZYEJAOHcnO6TAT46hQ4cSvXqnObOI1f8Q4aVqGAPOK5Lrf5E2UBHkyMoA?key=8QPJRoGrtL07uYHzy67S2myB\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Identity<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From a compelling origin story to your mission and values, every e-commerce entity needs to have a brand identity that connects with its customers. Understanding and following the most influential branding trends can have a big impact on customers\u2019 feelings about your brand, and their ability to recall your services when they\u2019re ready to buy.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>68% say it\u2019s important for an e-commerce brand to have a social, ethical or environmental mission.<\/li>\n\n\n\n<li>Mission-driven branding is the most impactful branding trend.<\/li>\n\n\n\n<li>Branding with AI is the least impactful trend.<\/li>\n\n\n\n<li>Customer service has the #1 impact on customer-brand relationships.<\/li>\n\n\n\n<li>70% say it\u2019s important for an e-commerce brand to express an understanding of customer lifestyle and values.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How important is it for an e-commerce brand to have a clearly articulated social, ethical or environmental mission?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960d67d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960d67d\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdOHOWgr6Dr6NeqEnUhOYVyOOsPfLekKiTxQ0B5Ii7TKyqUZlTtNHrCg9D_XDGQxUgt85eb0yabl0TiYO9EDcrOa2KGHpsYnAPkXzRimPDAguySUbs3-zuQy_nezlIrwFwPHB47EQ?key=8QPJRoGrtL07uYHzy67S2myB\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following branding trends from most to least impactful for an e-commerce brand.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960d8d8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960d8d8\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXez1COCPdflkqI40bDoet4EEwU6kmBPd_SxpZK0DK_Iwtl6vS38JKR3JEuW6IQbhlyPJ9nDaZbhybr1niDSAEZ2JNX1PA2NwI64SDLF02FmN5Muot8Tjo_Xww57BuUDbOKfYSqX0A?key=8QPJRoGrtL07uYHzy67S2myB\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank the following in order of how important they are in building a relationship with an e-commerce brand.<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960db24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960db24\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf8ddE6pBiG5R8p4xpMaze7AqmCLnvstq0JOYj_evq4Xj4Igrd1R1X8xfta6LXmvVM7akDc9r7Y9XptShKT6R290ZVc8Ar_etVImmxhinUhpXMJGzim3J4Y5uejAWArbJa1Lmxx?key=8QPJRoGrtL07uYHzy67S2myB\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><br>How important is it that an e-commerce brand expresses an understanding of your lifestyle and values?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960e4d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960e4d4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"408\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce1-1024x408.png\" alt=\"\" class=\"wp-image-1610\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce1-1024x408.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce1-300x119.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce1-768x306.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce1-1536x612.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/ecommerce1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How likely are you to buy a product that you want from an e-commerce brand that does not align with your values?<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5281960e74c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5281960e74c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeAfttWtrDyhssxzPfYvJ-vWczqRYCXDVwCqGdhu_ncyJWRR-yOS71dQdD5kAtuLVAYHcZ9vuVsmn-pWfUfe3wVBflZzP3T5NcV2u5uRxRepSNzhNdePdCbLRxuNiygz3drSee-?key=8QPJRoGrtL07uYHzy67S2myB\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Want to learn more about building your brand identity? Explore further with our <a href=\"https:\/\/www.atom.com\/radar\/branding-data-and-insights\/\">core research on branding<\/a> in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><br><\/strong><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From name and domain name to your brand\u2019s mission, values and connection to your customers\u2019 lifestyles, e-commerce brands have many opportunities to build a powerful connection with their audience. To maximize memorability and drive curiosity, e-commerce brands should explore single English word names with .com extensions.<br><br>For those on a budget, compound names combining two synergistic words also make strong e-commerce brand names and are more readily available in trusted top-level domains. Get started by exploring Atom\u2019s <a href=\"https:\/\/www.atom.com\/premium-domains-for-sale\/all\/categories\/E-Commerce%20%26%20Retail\">collection of e-commerce and retail domain names<\/a> now.<br><br>If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the online e-commerce environment, competition thrives. With often little to differentiate e-commerce companies, branding plays a primary role in winning over customers and building loyalty. Our goal is to help new and rebranding e-commerce brands understand customer perception of names, domain names and brand positioning.<\/p>\n","protected":false},"author":5,"featured_media":1615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-1609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-research"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/shutterstock_2504668419-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/shutterstock_2504668419-300x177.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/shutterstock_2504668419-768x454.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/shutterstock_2504668419-1024x606.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/shutterstock_2504668419-1536x909.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/12\/shutterstock_2504668419-2048x1211.jpg"},"post_author":"Thom Davies","assigned_categories":"Branding, Research","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Research Industry Insights: Essential E-Commerce Brand Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/industry-insights-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Research Industry Insights: Essential E-Commerce Brand Strategy\" \/>\n<meta property=\"og:description\" content=\"In the online e-commerce environment, competition thrives. With often little to differentiate e-commerce companies, branding plays a primary role in winning over customers and building loyalty. 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