{"id":1626,"date":"2025-01-10T15:53:24","date_gmt":"2025-01-10T15:53:24","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1626"},"modified":"2025-02-19T18:10:51","modified_gmt":"2025-02-19T18:10:51","slug":"trust-in-cctlds","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/trust-in-cctlds\/","title":{"rendered":"Global Credibility: Exploring Trust in Country Code Top-Level Domains (ccTLDs)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canadian consumers consider .com and .ca domain names equally credible.<\/li>\n\n\n\n<li>UK consumers find .co.uk domain names <strong>slightly more credible<\/strong> than .com domains.<\/li>\n\n\n\n<li>German consumers are almost 50% more likely to consider .de <strong>very credible <\/strong>than .com (33% vs. 23%).<\/li>\n\n\n\n<li>Indian consumers find .com domains equally credible to .in domains.<\/li>\n\n\n\n<li>Australian consumers consider .com.au domains more credible than .com domains.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> In certain markets, country code top-level domains (ccTLDs) are a popular choice for both local businesses and local arms of global giants. In these regions, companies must choose whether to base their brand on a globally recognized domain such as .com or to opt for a local domain extension.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This choice can have significant ramifications for perceptions of credibility, and to help brands make the right decision, we asked consumers across five global markets about their perception of both .com domains and relevant ccTLDs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Question:<\/strong> How credible do you find the following domain names based on their domain extension?<br><br>Countries surveyed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canada (<strong>.ca<\/strong> vs.<strong> com<\/strong>)<\/li>\n\n\n\n<li>UK (<strong>.co.uk<\/strong> vs. <strong>.com<\/strong>)<\/li>\n\n\n\n<li>German (<strong>.de<\/strong> vs. <strong>.com<\/strong>)<\/li>\n\n\n\n<li>India (<strong>.in<\/strong> vs. <strong>.com<\/strong>)<\/li>\n\n\n\n<li>Australia (<strong>.com.au<\/strong> vs. <strong>.com<\/strong>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience: <\/strong>Each question was presented to a local audience for the relevant ccTLD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Canada<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canadian consumers consider .com and .ca domain names <strong>equally credible<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How credible do you find the following domain names based on their domain extension (e.g., .com, .ca)?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b23bbb7f1f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b23bbb7f1f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdzT9dd2bE8T_pl2xV6-xMXJqmtqKtj5jx5sZJOGbBRtprTjzUW5g51NnfOyUVI1fxxqrY8YxbxbNcIAcNNum8tdydoF54oxwPp-ZgUlpHuVwxPyqSrzvstZRXav5Hoju9DuteibA?key=KAJuoUdjT7BMTkdLCuTEww\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>UK<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UK consumers find .co.uk domain names <strong>slightly more credible<\/strong> than .com domains.<\/li>\n\n\n\n<li>This is <strong>more pronounced in older consumers<\/strong>. Of 55 &#8211; 64s, 29% consider .co.uk very credible vs. 19% consider .com very credible.<\/li>\n\n\n\n<li><strong>Younger consumers in the UK consider .com more credible<\/strong> than .co.uk, the only demographic to do so in the UK.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How credible do you find the following domain names based on their domain extension (e.g., .com, .co.uk)?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b23bbb82b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b23bbb82b4\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVU3-iABiKaqAI9J2hCK8vIIBgOKnScc0tRyX9r6u40jrxS9vd19TyclRLYLVyszYAWGDWiEXi1DNBaIQxy0SvpYD1DSXMjik2LdDSyjVd5Hm15E9F9dZo3MxKPoYGfvRKteFN?key=KAJuoUdjT7BMTkdLCuTEww\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">UK 18 &#8211; 24<\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b23bbb84f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b23bbb84f0\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcyPHEbD82_U4Z_S9MZ68Omzxpd085P8c2mhKdu23Iby4leMJQMrfKzJd1MkC_kEVaqvJBdd7Q0umto8hybBaSBxCC9RWfClkicxOE1Zzfmy5grxOSdcIk3KAUm2GreUH4-BUKhJg?key=KAJuoUdjT7BMTkdLCuTEww\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">UK 55 &#8211; 64<\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b23bbb873c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b23bbb873c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcDIti9EDbVINlTALdAjFqoU1Ifq66hsFWLNCUlboJDd7jdhDPgayD-nzcDUcSyKtJGFhILx2Q2roOg-fQ4wx-N3Eu9RksGXDUkU1YSsqySsTLdiZn-VVpt2APD5-g4mymvaTvWfg?key=KAJuoUdjT7BMTkdLCuTEww\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Germany<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>German consumers consider .de more credible than .com.<\/li>\n\n\n\n<li>German consumers are almost 50% more likely to consider .de <strong>very credible <\/strong>than .com (33% vs. 23%).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How credible do you find the following domain names based on their domain extension (e.g., .com, .de)?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b23bbb8a98&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b23bbb8a98\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVloMo-2IOoMoZXgP0fRFMCs-Skvl5SmpFFnBYoBsPT-z3pXkv9kGbErvDpC6dLwwx14b1HABOx6VNR_PqLZe55DEwU1WyNjxkAlitVoDp2XmkCGZMuDxZslrRLnyWDY70veAikw?key=KAJuoUdjT7BMTkdLCuTEww\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>India<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Indian consumers find .com domains equally credible to .in domains.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How credible do you find the following domain names based on their domain extension (e.g., .com, .in)?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b23bbb8db5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b23bbb8db5\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXerRxfjC5xvw5wTqIvG-FbVCZsXaBnPRmV7_71P9yFJZUyZopSGYrtJlepay2cif_N5INiI51rDyviTptAbpQ2pwY5MGxalozAC--SyyQmy7r13RlCZlmBuetZsM1OAL6xhhzXdhA?key=KAJuoUdjT7BMTkdLCuTEww\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Australia<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Australian consumers consider .com.au domains more credible than .com domains.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How credible do you find the following domain names based on their domain extension (e.g., .com, .com.au)?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b23bbb90a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b23bbb90a5\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXenlJQfhp-xlsl1VzOcllsQm_PAjj_NmVV4g0MpyO4tgMk8-sLGdZW3QCsRNqqoGZfFxOhUmMXnMiv-364T5L1ff4WtY7hwokoX3q9F_7a79uiwA2MHpHLz503BAJCaWWm3Lbo3TA?key=KAJuoUdjT7BMTkdLCuTEww\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">.com domains and local extensions are seen as similarly credible in many markets. However, we found that no local market places considerably more trust in .com domains and in certain regions, including Australia and Germany, consumers find ccTLD domains notably more credible than .coms. For new brands in these markets, a localized country code extension can make a valuable brand platform.<br><br>However, country-code extensions may not translate well beyond borders and brands could be held back in future if they opt for such extensions. We also noted that in the United Kingdom, younger consumers <em>were<\/em> found to trust .com domains significantly more than .co.uk. This emphasizes that brands must dig deeper into their target audience to assess trust and familiarity with domain names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on consumer, branding and worklife topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In certain markets, country code top-level domains (ccTLDs) are a popular choice for both local businesses and local arms of global giants. 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