{"id":1802,"date":"2025-11-03T09:00:00","date_gmt":"2025-11-03T09:00:00","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1802"},"modified":"2025-10-30T17:04:59","modified_gmt":"2025-10-30T17:04:59","slug":"domain-extension-and-consumer-trust","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/domain-extension-and-consumer-trust\/","title":{"rendered":"Domain Extension and Consumer Trust: .io and .ai Brands Must Work Harder to Build Trust"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com is by far the most trusted extension, with two-thirds of consumers describing it as \u201cextremely\u201d or \u201cvery\u201d trustworthy<\/li>\n\n\n\n<li>No surveyed consumers considered .com or .org untrustworthy<\/li>\n\n\n\n<li>A quarter of consumers don\u2019t place implicit trust in .ai or .io domains: brands using these extensions need to work harder to build trust.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> The scarcity of clean .com domain names means many brands are turning to alternatives, from .co for diverse industries to .ai and .io for tech-based brands. Domain name can play a key role in first impressions of trust online, so we sought to discover when, and to what extent, consumers place implicit trust in a domain name. Beyond top-tier, trusted extensions brands may need to work harder to build trust by matching these TLDs with one-word names and clean, clear brand identities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question:<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How much trust do you place in websites that use the following domain extensions?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Surveyed extensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com<\/li>\n\n\n\n<li>.ai<\/li>\n\n\n\n<li>.co<\/li>\n\n\n\n<li>.net<\/li>\n\n\n\n<li>.org<\/li>\n\n\n\n<li>.io<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A representative panel of American consumers aged 18 \u2013 64.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com is by far <strong>the most trusted extension<\/strong>, with two-thirds of consumers describing it as \u201cextremely\u201d or \u201cvery\u201d trustworthy<\/li>\n\n\n\n<li><strong>No surveyed consumers<\/strong> considered .com or .org untrustworthy<\/li>\n\n\n\n<li><strong>A quarter of consumers<\/strong> don\u2019t place implicit trust in .ai or .io domains: brands using these extensions need to work harder to build trust.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How much trust do you place in websites that use the following domain extensions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e22833ec25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e22833ec25\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-8-1024x339.png\" alt=\"\" class=\"wp-image-1803\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-8-1024x339.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-8-300x99.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-8-768x254.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-8-1536x509.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-8.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gender Breakdown<\/strong><strong><br><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Male audiences place more trust in .ai and .io<\/li>\n\n\n\n<li>16% of men consider .ai untrustworthy vs. 31% of women<\/li>\n\n\n\n<li>16% of men consider .io untrustworthy vs. 33% of women.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Men<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much trust do you place in websites that use the following domain extensions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e22833fe07&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e22833fe07\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-11-1024x355.png\" alt=\"\" class=\"wp-image-1806\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-11-1024x355.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-11-300x104.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-11-768x266.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-11-1536x532.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-11.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Women<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much trust do you place in websites that use the following domain extensions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2283406e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2283406e0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"356\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-9-1024x356.png\" alt=\"\" class=\"wp-image-1804\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-9-1024x356.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-9-300x104.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-9-768x267.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-9-1536x533.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-9.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Age Breakdown<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Older consumers need more convincing on .ai and .io<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>18 &#8211; 34<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much trust do you place in websites that use the following domain extensions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e22834108d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e22834108d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-10-1024x348.png\" alt=\"\" class=\"wp-image-1805\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-10-1024x348.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-10-300x102.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-10-768x261.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-10-1536x522.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-10.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>35 &#8211; 54<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much trust do you place in websites that use the following domain extensions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e22834192c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e22834192c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"347\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-12-1024x347.png\" alt=\"\" class=\"wp-image-1807\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-12-1024x347.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-12-300x102.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-12-768x260.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-12-1536x521.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/image-12.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>55 &#8211; 64<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How much trust do you place in websites that use the following domain extensions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e2283421e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e2283421e1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/trust-1-1024x339.png\" alt=\"\" class=\"wp-image-1816\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/trust-1-1024x339.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/trust-1-300x99.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/trust-1-768x254.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/trust-1-1536x509.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/trust-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the growing usage of alternative extensions, consumers still consider .com to be the gold standard for trust, with .org coming in at a close second. Meanwhile, popular tech extensions, including .ai and .io don\u2019t bring implicit trust among consumers. That doesn\u2019t mean they can\u2019t be a strong foundation for brands in relevant industries: but any founder considering an alternative extension must choose an extension that their audience knows and understands, and such an extension may mean working harder to prove yourself to your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Further Reading<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Must-Read Insights on Domain Names Backed by Deep Audience Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/ai-industry-insights\/\">Industry Insights: Building an AI Startup Brand the Smart Way<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-extension-perception-survey-70-place-implicit-trust-in-com-domains\/\">Domain Extension Perception Survey: 70% Place Implicit Trust in .com Domains<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The scarcity of clean .com domain names means many brands are turning to alternatives, from .co for diverse industries to .ai and .io for tech-based brands. Domain name can play a key role in first impressions of trust online, so we sought to discover when, and to what extent, consumers place implicit trust in a domain name. Beyond top-tier, trusted extensions brands may need to work harder to build trust by matching these TLDs with one-word names and clean, clear brand identities.<\/p>\n","protected":false},"author":2,"featured_media":1808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/domain-trust-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/domain-trust-300x198.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/domain-trust-768x508.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/domain-trust-1024x677.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/domain-trust-1536x1015.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/10\/domain-trust-2048x1354.jpg"},"post_author":"Grant Polachek","assigned_categories":"Domains","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Domains Domain Extension and Consumer Trust: .io and .ai Brands Must Work Harder to Build Trust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/domain-extension-and-consumer-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Domains Domain Extension and Consumer Trust: .io and .ai Brands Must Work Harder to Build Trust\" \/>\n<meta property=\"og:description\" content=\"The scarcity of clean .com domain names means many brands are turning to alternatives, from .co for diverse industries to .ai and .io for tech-based brands. 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