{"id":1839,"date":"2025-11-24T19:57:12","date_gmt":"2025-11-24T19:57:12","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1839"},"modified":"2025-11-11T17:55:34","modified_gmt":"2025-11-11T17:55:34","slug":"consumer-perceptions-of-credibility-in-ai","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/consumer-perceptions-of-credibility-in-ai\/","title":{"rendered":"Consumer Perceptions of Credibility in .ai Beyond AI Brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumers say .ai is credible for gaming and entertainment brands<\/li>\n\n\n\n<li>Consumers consider .ai least suitable for fashion and health\/wellness brands<\/li>\n\n\n\n<li>Tech brands without an .ai focus should approach this top-level domain with caution<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> The .ai extension has taken off, with registrations growing year over year by 50% in 2022 and 230% in 2023<a href=\"https:\/\/www.forbes.com\/sites\/darpanmunjal\/2025\/03\/31\/the-rise-of-ai-domains\/\">  before soaring to 300% in 2024.<\/a> This growth has caused many new brands to take notice: it\u2019s increasingly trusted by consumers, while elite one-word names are still affordable for early-stage startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As consumer recognition of this top-level domain grows, <a href=\"https:\/\/www.atom.com\/radar\/ai-domain-startup-credibility\/\">and investors increasingly say<\/a> the domain is credible for non-AI brands, we\u2019re seeking to help brands outside of the AI industry understand whether such a domain can boost credibility, or confuse their audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How credible is a .ai domain (e.g. Authorized.ai, Spring.ai) for brands in the following industries?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extremely credible<\/li>\n\n\n\n<li>Very credible<\/li>\n\n\n\n<li>Moderately credible<\/li>\n\n\n\n<li>Slightly credible<\/li>\n\n\n\n<li>Not at all credible<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A representative panel of American consumers aged 18 \u2013 64.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.ai is considered credible for gaming and entertainment brands<\/li>\n\n\n\n<li>Consumers consider .ai least suitable for fashion and health\/wellness brands<\/li>\n\n\n\n<li>Tech brands without an .ai focus should approach the domain with caution<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Question<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85bbd35f8b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85bbd35f8b4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"356\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/image-3-1024x356.png\" alt=\"\" class=\"wp-image-1840\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/image-3-1024x356.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/image-3-300x104.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/image-3-768x267.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/image-3-1536x533.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/image-3.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While investors increasingly see the value of .ai domains across industries, consumers are more sceptical. Even for tech and SaaS brands with a non-AI focus, the domain can lack credibility and may even confuse your audience. However, some brands in industries such as gaming could leverage the extension to build a strong brand at an elite piece of online real estate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">.ai will undoubtedly be increasingly considered by brands, and domain name should always be considered within big picture brand positioning. Whoever you are, asking whether your audience is familiar with and trusting of a domain extension is key.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Further Reading<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Must-Read Insights on Domain Names Backed by Deep Audience Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/ai-industry-insights\/\">Industry Insights: Building an AI Startup Brand the Smart Way<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-extension-perception-survey-70-place-implicit-trust-in-com-domains\/\">Domain Extension Perception Survey: 70% Place Implicit Trust in .com Domains<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As consumer recognition of this top-level domain grows, and investors increasingly say the domain is credible for non-AI brands, we\u2019re helping brands outside of the AI industry understand whether such a domain can boost credibility, or confuse their audience.<\/p>\n","protected":false},"author":2,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/ai-domain-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/ai-domain-300x188.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/ai-domain-768x480.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/ai-domain-1024x640.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/ai-domain-1536x960.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/11\/ai-domain-2048x1280.jpg"},"post_author":"Grant Polachek","assigned_categories":"Domains","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Domains Consumer Perceptions of Credibility in .ai Beyond AI Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/consumer-perceptions-of-credibility-in-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Domains Consumer Perceptions of Credibility in .ai Beyond AI Brands\" \/>\n<meta property=\"og:description\" content=\"As consumer recognition of this top-level domain grows, and investors increasingly say the domain is credible for non-AI brands, we\u2019re helping brands outside of the AI industry understand whether such a domain can boost 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