{"id":1869,"date":"2025-12-15T14:30:46","date_gmt":"2025-12-15T14:30:46","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1869"},"modified":"2025-12-15T11:00:05","modified_gmt":"2025-12-15T11:00:05","slug":"future-proofed-extensions","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/","title":{"rendered":"Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com is considered the most future-proofed domain extension (97%)<\/li>\n\n\n\n<li>.io is considered the least future-proofed (22%)<\/li>\n\n\n\n<li>.ai ranks highest after the \u2018big three\u2019 of .com, .net, and .org.<\/li>\n\n\n\n<li>Founders consider .ai stronger than .co<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> A rise in alternative extensions has created numerous opportunities for brands to acquire prestigious domains that emphasize their brand positioning. Brands should, however, think long-term when choosing a domain extension.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To this end, we asked founders and C-suite leaders to consider which popular domain extensions they consider \u2018future-proofed\u2019 \u2014 that is, likely to remain relevant, trusted and effective in the years to come.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Where future-proofed means remaining relevant, trusted, and effective for many years to come, how future-proofed do you consider the following extensions?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very future-proof<\/li>\n\n\n\n<li>Somewhat future-proof<\/li>\n\n\n\n<li>Slightly future-proof<\/li>\n\n\n\n<li>Not future-proof<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C-Suite (e.g., CEO, CFO, COO) and Founders<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.com is considered the most future-proofed domain extension (97%)<\/li>\n\n\n\n<li>.io is considered the least future-proofed, with 22% of founders considering it not future-proofed.<\/li>\n\n\n\n<li>.ai ranks highest after the \u2018big three\u2019 of .com, .net, and .org.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Where future-proofed means remaining relevant, trusted, and effective for many years to come, how future-proofed do you consider the following extensions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a47a9a5d5b48&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a47a9a5d5b48\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/image-2-1024x352.png\" alt=\"\" class=\"wp-image-1870\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/image-2-1024x352.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/image-2-300x103.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/image-2-768x264.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/image-2-1536x528.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/image-2.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unsurprisingly, .com remains the solid choice for the future. Meanwhile, founders consider .net and .org as firm fixtures of the internet. Interestingly, .ai is keeping pace with these legacy extensions and, <a href=\"https:\/\/www.atom.com\/radar\/ai-domain-startup-credibility\/\">as we\u2019ve seen<\/a> increasingly relevant to brands beyond the AI niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Further Reading<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Must-Read Insights on Domain Names Backed by Deep Audience Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/ai-domain-startup-credibility\/\">Startup Domain Choice: The .ai Extension is Credible with 67% of Investors for Startups Outside the AI Industry<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-familiarity-and-trust\/\">Recognized Domain Extensions Strengthen Brand Trust: 2025 Domain Familiarity Research<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We asked founders and C-suite leaders to consider which popular domain extensions they consider \u2018future-proofed\u2019 \u2014 that is, likely to remain relevant, trusted and effective in the years to come.<\/p>\n","protected":false},"author":2,"featured_media":1871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,31],"tags":[],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-investing","category-domains"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-300x200.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-768x512.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-1024x683.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-1536x1024.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-2048x1365.jpg"},"post_author":"Grant Polachek","assigned_categories":"Domain Investing, Domains","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Domains Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Domains Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io\" \/>\n<meta property=\"og:description\" content=\"We asked founders and C-suite leaders to consider which popular domain extensions they consider \u2018future-proofed\u2019 \u2014 that is, likely to remain relevant, trusted and effective in the years to come.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/\" \/>\n<meta property=\"og:site_name\" content=\"AtomRadar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T14:30:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grant Polachek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:site\" content=\"@squadhelp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Polachek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/\"},\"author\":{\"name\":\"Grant Polachek\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/64aad298efa0ca8613e4e77eebc2d131\"},\"headline\":\"Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io\",\"datePublished\":\"2025-12-15T14:30:46+00:00\",\"dateModified\":\"2025-12-15T11:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/\"},\"wordCount\":313,\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg\",\"articleSection\":[\"Domain Investing\",\"Domains\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/\",\"url\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/\",\"name\":\"AtomRadar Domains Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io\",\"isPartOf\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg\",\"datePublished\":\"2025-12-15T14:30:46+00:00\",\"dateModified\":\"2025-12-15T11:00:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#primaryimage\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.atom.com\/radar\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atom.com\/radar\/#website\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"name\":\"Atom\",\"description\":\"On-time Data for Your Branding Stories\",\"publisher\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\"},\"alternateName\":\"Squadhelp\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atom.com\/radar\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atom.com\/radar\/#organization\",\"name\":\"Atom\",\"alternateName\":\"Squadhelp\",\"url\":\"https:\/\/www.atom.com\/radar\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"contentUrl\":\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp\",\"width\":575,\"height\":170,\"caption\":\"Atom\"},\"image\":{\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/atomdotcom\",\"https:\/\/x.com\/squadhelp\",\"https:\/\/www.instagram.com\/workwithatom\/\",\"https:\/\/www.linkedin.com\/company\/atomdotcom\/\",\"https:\/\/www.youtube.com\/@atomdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/64aad298efa0ca8613e4e77eebc2d131\",\"name\":\"Grant Polachek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/98fa20d9799ef9f4b9b93c3cf3929f8a7ba5f3cbb5ce52e2b8b83805b71331e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/98fa20d9799ef9f4b9b93c3cf3929f8a7ba5f3cbb5ce52e2b8b83805b71331e1?s=96&d=mm&r=g\",\"caption\":\"Grant Polachek\"},\"description\":\"Grant Polachek is Chief Growth Officer at Atom.com. With 15 years experience in marketing, he has run market research projects for brands like Dell, Hilton, and Alibaba. Grant has expertise in a range of topics including domain names, naming and digital marketing.\",\"sameAs\":[\"http:\/\/atom.com\"],\"url\":\"https:\/\/www.atom.com\/radar\/author\/grant\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AtomRadar Domains Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/","og_locale":"en_US","og_type":"article","og_title":"AtomRadar Domains Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io","og_description":"We asked founders and C-suite leaders to consider which popular domain extensions they consider \u2018future-proofed\u2019 \u2014 that is, likely to remain relevant, trusted and effective in the years to come.","og_url":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/","og_site_name":"AtomRadar","article_publisher":"https:\/\/www.facebook.com\/atomdotcom","article_published_time":"2025-12-15T14:30:46+00:00","article_modified_time":"2025-12-15T11:00:05+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg","type":"image\/jpeg"}],"author":"Grant Polachek","twitter_card":"summary_large_image","twitter_creator":"@squadhelp","twitter_site":"@squadhelp","twitter_misc":{"Written by":"Grant Polachek","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#article","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/"},"author":{"name":"Grant Polachek","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/64aad298efa0ca8613e4e77eebc2d131"},"headline":"Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io","datePublished":"2025-12-15T14:30:46+00:00","dateModified":"2025-12-15T11:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/"},"wordCount":313,"publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"image":{"@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg","articleSection":["Domain Investing","Domains"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/","url":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/","name":"AtomRadar Domains Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io","isPartOf":{"@id":"https:\/\/www.atom.com\/radar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#primaryimage"},"image":{"@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg","datePublished":"2025-12-15T14:30:46+00:00","dateModified":"2025-12-15T11:00:05+00:00","breadcrumb":{"@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atom.com\/radar\/future-proofed-extensions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#primaryimage","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2025\/12\/strategy-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.atom.com\/radar\/future-proofed-extensions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.atom.com\/radar\/"},{"@type":"ListItem","position":2,"name":"Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io"}]},{"@type":"WebSite","@id":"https:\/\/www.atom.com\/radar\/#website","url":"https:\/\/www.atom.com\/radar\/","name":"Atom","description":"On-time Data for Your Branding Stories","publisher":{"@id":"https:\/\/www.atom.com\/radar\/#organization"},"alternateName":"Squadhelp","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atom.com\/radar\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atom.com\/radar\/#organization","name":"Atom","alternateName":"Squadhelp","url":"https:\/\/www.atom.com\/radar\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/","url":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","contentUrl":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2024\/06\/Untitled-design-59.webp","width":575,"height":170,"caption":"Atom"},"image":{"@id":"https:\/\/www.atom.com\/radar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/atomdotcom","https:\/\/x.com\/squadhelp","https:\/\/www.instagram.com\/workwithatom\/","https:\/\/www.linkedin.com\/company\/atomdotcom\/","https:\/\/www.youtube.com\/@atomdotcom"]},{"@type":"Person","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/64aad298efa0ca8613e4e77eebc2d131","name":"Grant Polachek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atom.com\/radar\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/98fa20d9799ef9f4b9b93c3cf3929f8a7ba5f3cbb5ce52e2b8b83805b71331e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98fa20d9799ef9f4b9b93c3cf3929f8a7ba5f3cbb5ce52e2b8b83805b71331e1?s=96&d=mm&r=g","caption":"Grant Polachek"},"description":"Grant Polachek is Chief Growth Officer at Atom.com. With 15 years experience in marketing, he has run market research projects for brands like Dell, Hilton, and Alibaba. Grant has expertise in a range of topics including domain names, naming and digital marketing.","sameAs":["http:\/\/atom.com"],"url":"https:\/\/www.atom.com\/radar\/author\/grant\/"}]}},"_links":{"self":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/1869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/comments?post=1869"}],"version-history":[{"count":1,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/1869\/revisions"}],"predecessor-version":[{"id":1872,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/posts\/1869\/revisions\/1872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media\/1871"}],"wp:attachment":[{"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/categories?post=1869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atom.com\/radar\/wp-json\/wp\/v2\/tags?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}