{"id":1938,"date":"2026-01-26T15:00:00","date_gmt":"2026-01-26T15:00:00","guid":{"rendered":"https:\/\/www.atom.com\/radar\/?p=1938"},"modified":"2026-02-02T07:15:53","modified_gmt":"2026-02-02T07:15:53","slug":"founders-naming-process","status":"publish","type":"post","link":"https:\/\/www.atom.com\/radar\/founders-naming-process\/","title":{"rendered":"26% Use AI Naming Tools: Brainstorming and Online Tools Lead Founders\u2019 Naming Process"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50% of founders brainstorm for domain names<\/li>\n\n\n\n<li>One in four founders use online tools for name discovery<\/li>\n\n\n\n<li>Fewer than one in ten founders rely on agencies in 2026.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> AI tools and brandable domain marketplaces are making it easier than ever for founders to discover great names for their new ventures. To help entrepreneurs approach naming strategically, we quizzed a panel of founders and C-suite leaders on the naming process for their most recent startup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Question:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How did you come up with the name for your current or most recent startup? Choose all that apply.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brainstormed internally (solo or with co-founders)<\/li>\n\n\n\n<li>Brainstormed externally (with friends, family, or advisors)<\/li>\n\n\n\n<li>Used online naming tools (e.g., AI name generators)<\/li>\n\n\n\n<li>Discovered the name through a domain marketplace<\/li>\n\n\n\n<li>Worked with a branding or naming agency<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audience:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C-Suite (e.g., CEO, CFO, COO) and Founders<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overall Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50% of founders brainstorm internally for domain names<\/li>\n\n\n\n<li>Almost half brainstorm with external partners<\/li>\n\n\n\n<li>One in four founders use online tools for name discovery<\/li>\n\n\n\n<li>Fewer than one in ten founders rely on agencies.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How did you come up with the name for your current or most recent startup? Choose all that apply.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b42a5e9efd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1b42a5e9efd\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"344\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/image-7-1024x344.png\" alt=\"\" class=\"wp-image-1942\" srcset=\"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/image-7-1024x344.png 1024w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/image-7-300x101.png 300w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/image-7-768x258.png 768w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/image-7-1536x516.png 1536w, https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/image-7.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With under one-in-ten founders leveraging naming or branding agencies, this traditional route appears to be on the decline while brainstorming remains the dominant creative aid for founders when naming a brand, with internal and external stakeholders represented almost equally. Meanwhile a quarter of founders leverage powerful <a href=\"https:\/\/www.atom.com\/ai-naming\">AI naming tools<\/a>. These can now complement internal and external creative processes to present founders with available and fully validated name and domain ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in digging deeper into our findings, or asking your own questions on domain choice and branding topics, contact <a href=\"mailto:thom@atomradar.com\">thom@atomradar.com<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Further Reading<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.atom.com\/radar\/domain-name-data-and-insights\/\">Must-Read Insights on Domain Names Backed by Deep Audience Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/ai-domain-startup-credibility\/\">Startup Domain Choice: The .ai Extension is Credible with 67% of Investors for Startups Outside the AI Industry<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.atom.com\/radar\/risks-of-non-com\/\">Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand Name<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AI tools and brandable domain marketplaces are making it easier than ever for founders to discover great names for their new ventures. To help entrepreneurs approach naming strategically, we quizzed a panel of founders and C-suite leaders on the naming process for their most recent startup.<\/p>\n","protected":false},"author":5,"featured_media":1939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,31,29],"tags":[],"class_list":["post-1938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-investing","category-domains","category-naming"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/founders-naming-process-150x150.jpg","medium":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/founders-naming-process-300x200.jpg","medium_large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/founders-naming-process-768x512.jpg","large":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/founders-naming-process-1024x683.jpg","1536x1536":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/founders-naming-process-1536x1024.jpg","2048x2048":"https:\/\/www.atom.com\/radar\/wp-content\/uploads\/2026\/01\/founders-naming-process-2048x1365.jpg"},"post_author":"Thom Davies","assigned_categories":"Domain Investing, Domains, Naming","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AtomRadar Domain Investing 26% Use AI Naming Tools: Brainstorming and Online Tools Lead Founders\u2019 Naming Process<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atom.com\/radar\/founders-naming-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtomRadar Domain Investing 26% Use AI Naming Tools: Brainstorming and Online Tools Lead Founders\u2019 Naming Process\" \/>\n<meta property=\"og:description\" content=\"AI tools and brandable domain marketplaces are making it easier than ever for founders to discover great names for their new ventures. 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